HomeMy WebLinkAboutOS Background_Guidelines_EngagementSummaryBACKGROUND
The Opportunity Site is an approximately 80-acre area west of Hwy 100 and east of Shingle Creek
Parkway, between Bass Lake Road and Summit Drive.
The City first began planning for redevelopment of this area in the early 2000s. In partnership with the
Metropolitan Council, the area was included in a regional study designed to examine how aging retail
centers could redevelop to better serve the communities they are in. The resulting study introduced the
concept of a mixed-use, walkable, town center as a vision for the area.
The Subject Property was formerly known as the Brookdale Ford and Brookdale Square sites,
approximately 16 acres located at the junction of Bass Lake Road and Shingle Creek Parkway. The
Subject Property consists of these two key properties located within the larger 80 acres area known as a
whole as the Opportunity Site.
In 2008, the City of Brooklyn Center’s Economic Development Authority (EDA) began proactively
acquiring property within the overall Opportunity Site, including the Subject Property. In April 2018, the
EDA entered into an agreement with Alatus, LLC (the Applicant) to master develop 35 acres of EDA-
owned landed within the Opportunity Site, and conduct due diligence on an initial phase of
development.
Prior to this, the City Council had solicited interest from developers to propose their vision for the site.
Three developers came forward with concepts and after meeting with two of them, the Council selected
Alatus as their vision aligned well the vision that had been created from the City’s 2006 master plan for
the site, including concepts of a walkable town center area with mixed-use development benefitting the
community and its residents.
By early 2019, Alatus had refined their overall concept for the site and were moving forward with early
planning for an initial phase of development that would include approximately 300 units of housing and
a mix of commercial on the ground floor. The concept was presented to Council and direction was made
to renew the Preliminary Development Agreement with Alatus.
Through an iterative process, entering into partnership with RWFM and Project for Pride in Living,
working with many other community partners for an extensive community engagement process, and
meeting frequently with City staff and City Council, the proposed development concept for the Phase 1
development of the Opportunity Site has been refined to the proposal today.
The Applicants are proposing the Phase I/Pilot Project development, consisting of approximately 15
acres of the Opportunity Site, located within the Subject Property. The development team is led by
Alatus, LLC in partnership with Project for Pride in Living, and Resurrecting Faith World Ministries. The
current proposal includes: 743 multifamily housing rental units (342 rental units with designated
affordability at or below 80% AMI), at least 20,000 square feet of commercial space as a dedicated
Entrepreneur Marketplace (EMP), an event center and social care facility (includes 24-hour childcare
facility, barber and beautification suites, and therapy and counseling offices.
Additionally, the proposed project includes various public infrastructure facilities including a public
plaza, walking trails, stormwater facilities and the extension of approximately 1800 feet of roadway for
public use. (Exhibit C)
A more in-depth summary of planning that has occurred regarding the Opportunity Site, and specifically
the Subject Property is located in Exhibit D.
Community Engagement Process
In 2019, Alatus LLC, in partnership with the City of Brooklyn Center enlisted Twin Cities LISC Corridor
Development Initiative (CDI) to facilitate a series of community workshops. The goal of the workshops
was to identify development guidelines for Phase 1 of the Opportunity Site/the Subject Property. The
development guidelines were proposed to City Council in June of 2019 for considerations.
Engaging the community in the Opportunity Site planning and development has been a priority of the
City and development team, and an integral part of this process. The scale and reach of community
engagement on this proposed projected have exceeded that of any past effort in the City’s history, and
the intent is to ensure that the outcomes truly benefitted the residents of Brooklyn Center, which
necessitates a much deeper, more thorough, and more inclusive engagement strategy.
The first phase of engagement, beginning in 2019, worked to establish values, goals, and priorities for
the development of the Opportunity Site and though this process, LISC created Development Guidelines
for any Opportunity Site development. (Exhibit E)
For the second phase, on-going in 2022, the City partnered with community-based organizations and
leaders to dive deeper into conversations with community, particularly in communities which have
historically been overlooked by engagement efforts. This work is including deeper conversations about
community benefits, public safety, and wealth building, and how the development can support these
goals.
The wide range of community partners have led a variety of community engagement activities to gather
feedback and input that would inform and shape the proposed development in a way that is
authentically inclusive and representative of local community voices in Brooklyn Center. The
engagement work has also informed and shaped the community benefits requested from future public
and private investments and the creation of a Community Benefits Plan for the Opportunity Site.
For full details of the Community Engagement process, please refer to Exhibit F.
Environmental Review Process
Projects that meet or exceed a threshold as set in Minnesota Rules 4410.4300 are mandated to
complete an Environmental Assessment Worksheet (EAW). The size (square footage) of the proposed
buildings, and the multi-use nature of the project as a whole meet or exceed the thresholds requiring
the proposal to complete an EAW.
An EAW is a document that is designed to review and evaluate a proposed project to determine
whether an Environmental Impact Statement (EIS) is needed. The EAW provides information necessary
to determine if the project will have significant environmental impacts, as well as informs the public
about the project, provides permitting information, and identifies ways to protect the environment.
In spring of 2022, the draft EAW was submitted to the City, the City initiated a preliminary review for
completion. The EAW was then published and made public, being distributed to other affected regional
jurisdictions for a 30-day public review and comment period. During this time, a noticed virtual public
meeting was held to provide an opportunity for public comment. Comments were collected and
included in an additional supplemental document and were responded to accordingly. No comments
requested an EIS or additional analysis or specific impacts. On June 13, 2022 City Council approved a
resolution declaring there was no need for an Environmental Impact Statement for the Opportunity Site
Phase 1 development, and the EAW was made final. No further environmental review is required for the
proposed project. (Exhibit G)
January 26, 2021 TO: Meg Beekman, Community Development Director FROM: Haila Maze, Principal Urban Planner RE: Brooklyn Center Opportunity Site Engagement Summary to Date
Background and Purpose Pre-2018 Opportunity Site Planning The Opportunity Site is an approximately 80-acre area west of Hwy 100 and east of Shingle Creek Parkway, between Bass Lake Road and Summit Drive. The City first began planning for redevelopment of this area in the early 2000s. In partnership with the Metropolitan Council, the area was included in a regional study designed to examine how aging retail centers could redevelop to better serve the communities they are in. The resulting study introduced the concept of a mixed-use, walkable, town center as a vision for the area. In 2006, the City commissioned Damon Farber and Associates to prepare a master plan for the area that is now known as the “Opportunity Site”. The plan identified a series of redevelopment concepts as well as created design guidelines for the new development. The 2006 plan continued to support the vision of the area as a cohesive mixed-use neighborhood and city center and proposed a mix of housing types and densities as well as new commercial development. The Great Recession stalled the City’s redevelopment plans; however, reduced property values allowed the City’s EDA to acquire 31 acres of property within the Opportunity Site between 2008 and 2013. Additional acquisitions occurred after that and by 2018, the City’s EDA owned approximately 35 acres of the 80-acre Opportunity Site area. The rest of the parcels are privately owned by various entities. In early 2018, the Treasury Department rolled out the Opportunity Zone program, asking Governors of each state to submit census tracts into the program. The program was designed to provide capital gains tax relief on investment capital that supported development within
Brooklyn Center Opportunity Site Engagement Strategy 2
Brooklyn Center Opportunity Zone designated Opportunity Zones. Minnesota Counties were tasked with identifying eligible census tracts for the program and submitting them to the Governor’s office. Hennepin County provided eligibility criteria to its municipalities, which included low-moderate income census tracts with redevelopment opportunities. Brooklyn Center submitted two census tracts, but only one was selected. The selected census tract includes much of the northeast quadrant of the City as well as the area the City had been referring to as the “Opportunity Site”. In May 2018, the Governor’s office submitted the selected census tracts to the Treasury Department. Alatus Development Plan In April 2018, the City entered into a Preliminary Development Agreement with developer Alatus that would allow them time to develop a master plan for the EDA-owned 35 acres within the Opportunity Site and to conduct due diligence on an initial phase of that development. Prior to this, the City Council had solicited interest from developers to propose their vision for the site. Three developers came forward with concepts and after meeting with two of them, the Council selected Alatus because their vision aligned with the City’s 2006 master plan vision to create a mixed use, walkable town center that existing residents could benefit from and utilize. By early 2019, Alatus had refined their overall concept for the site and were moving forward with early planning for an initial phase of development that would include approximately 300 units of housing and a mix of commercial on the ground floor. The concept was presented to Council and direction was made to renew the Preliminary Development Agreement with Alatus. City-Led Master Plan This agreement redirected control of the vision for the city, with the City taking the lead on master planning for the site, in partnership with Alatus, and incorporating the larger 80-acre Opportunity Site into the master plan. Alatus for their part in the agreement was tasked with implementing an initial phase of development and continuing their work to bring a development forward. Throughout 2019, the City, along with its consultant team, worked to develop the Opportunity Site Master Plan. This was a multi-phased approach that involved a combination of technical assessment, initial community engagement, feasibility analysis, and further community engagement to continue to refine the plan. In November 2019, the City purchased the 9-acre former Target site, within the Opportunity Site master planning area. The property was purchased soon after the store’s closure, in order to hold it for redevelopment that aligned with the master plan.
Brooklyn Center Opportunity Site Engagement Strategy 3
Approach to Engagement The scale and reach of community engagement on this project has exceeded that of any past effort in the City’s history; however, the intent with this project is to ensure that the outcomes truly benefitted the residents of Brooklyn Center, and this necessitates a much deeper, more inclusive engagement strategy. From the beginning, the engagement approach was intended to support this vision through an in-depth, inclusive process that connected with diverse groups and views throughout the city. Principles guiding this approach included:
• Consistency with city goals and policies, including the new city comprehensive plan.
• Ensuring the development provided direct access and benefits for city residents.
• Authentic engagement to connect people with the decision-making process.
• Meaningful opportunities to influence outcomes for the plan and the site.
• Transparency in decision making, to build trust and accountability. While these principles have remained, the approach to engagement has evolved and changed since then, in response to feedback on effectiveness, and changes in external conditions.
Initial Engagement Plan: Spring-Fall 2019 Approach With the many topics and issues to be considered, it was decided that an in-depth learning experience would be an appropriate way to bring the public into the planning process. As a result, the engagement process began with a series of hands-on workshops facilitated by LISC, which educated participants on the development process and explored options for the site. The outcomes of this process included a list of recommended community priorities and benefits to be included in the project. The final report, which was produced through a consensus-building process by the community, is attached to this summary. Subsequent events, outlined in an engagement plan developed in Spring 2019, built upon this work by sharing out these ideas for review, input, and further comment. Communicating About Opportunities Strategies to communicate about opportunities for engagement included:
• Event flyers and mailed postcards
• Social media updates
• Website postings
• Media advisories and press releases
• Information shared through community-based groups
• Email updates via City systems and lists
• Information available in public buildings
• Updates shared through neighborhood association networks and meetings
• On-site signage
• Joint communications with other partners working in the area
• Direct invitations to key stakeholders In-Person Engagement Activities A focus of the engagement approach was to provide multiple opportunities for people who may not otherwise know about this project to participate, learn, and provide input. This included:
• Corridor Development Initiative Workshops, March 20, April 3, April 17, and May 1, 2019
Brooklyn Center Opportunity Site Engagement Strategy 4
• Brooklyn Center Health Fair Pop-up, April 27, 2019
• Multicultural Advisory Committee Workshop, May 28, 2019
• Earle Brown Days Pop-up, June 22, 2019
• City Council Presentation, July 1, 2019
• Second Saturday Market Pop-up, July 13, 2019
• APA Minnesota Brown Bag Lunch, July 16, 2019
• Youth in Governance Day with Brooklynk Interns, July 22, 2019
• National Night Out with Brooklynk Interns, August 6, 2019
• Second Saturday Market Pop-up, September 14, 2019
• Empire Media Podcast, Voice of Hope with Pastor Loveth, September 17, 2019
• Becoming Brooklyn Center Open House, Opportunity Site focus, September 19, 2019
• CEAP Farm Fresh Fest, September 20, 2019
• Community Band & BBQ, September 21, 2019 Online Engagement In addition to the events, an online poll was circulated on the City’s Polco survey platform throughout July 2019. Project information was shared via a newly developed project website and social media. This resulted in numerous online social media postings (on both city and neighborhood social media accounts), and an additional 80+ people signing up for project updates. Youth Engagement The city’s Brooklynk interns, a cohort of local high school students paired with city departments, were used at several events to both provide input and collect input from others. The hiring of a temporary intern, also focusing on youth outreach, followed the conclusion of these internships. This involvement resulted in the recruitment and participation of youth in engagement, including their perspectives about what is important for the project. Results of Engagement By the end of this stage, there were over 1,000 direct engagements with residents and other community stakeholders. While participants were not asked to identify themselves directly, around one third to one half of participants were estimated to be people of color. By comparison, approximately 57% of the total population in Brooklyn Center, and 45% of the adult (18+) population, are people of color (Source: US Census 2013-2017 American Community Survey). How This Impacted Plan The following general themes have emerged from the engagement to date. More specifics are available in individual event summaries. Below is a summary of these themes and how they are addressed in the master plan.
• Create indoor and outdoor spaces for community activities. The plan envisions a series of attractive and inviting public spaces and facilities that would be available to all residents for formal and informal activities. This includes walkable downtown area district and a connected series of parks and open space amenities.
• Make housing options and small business spaces accessible and affordable to the
public. The plan provides for a range of housing and small business spaces, with a focus on affordability. This includes specific goals for housing affordability, as well as prioritizing accommodation of small local businesses via an entrepreneurial market.
• Build upon the asset of the city’s cultural, ethnic, and racial diversity. The plan envisions open, accessible, safe, and welcoming spaces that include elements reflecting diverse identities. Multicultural event spaces, markets, and public art were also identified as priorities.
Brooklyn Center Opportunity Site Engagement Strategy 5
• Counteract disinvestment to strengthen the city’s economic and tax base. The plan is designed to be economically feasible, to attract and leverage private investment on the condition it is consistent with other project goals.
• Connect this to the community, physically and socially. The site design in the master plan includes connectivity to existing area sidewalks, trails, and transit networks, to make it part of the larger community. The plan also supported a vision of a site in which all residents could take pride.
• Support environmental sustainability. Improvements to the site consistent with the plan would create a much greener, more sustainable space. This includes more trees and landscaping, district stormwater amenities, a walkable neighborhood area, and mix of uses. Feedback on Process While effort was made to ensure a diverse representation of participants in the engagement process, concerns were raised that the engagement process had not been extensive or inclusive enough. The city wished to go further to ensure that all voices are heard. To this end, the City and its partners met to develop a subsequent stage of public engagement for the Opportunity Site, described below.
Revised Engagement Approach: Winter 2019- Spring 2020 Approach This stage of engagement was designed not only to broaden outreach but to put more control of the process in the hands of the community. The intent was to ensure the plan was designed to be truly accountable to the public in terms of delivering on benefits. To provide more focused guidance for this effort, the Opportunity Site Working Committee was formed. Comprised of a range of community partners (including ACER, CAPI, OLM, LIBA, Alliance for Metropolitan Stability, Brooklyn Bridge Alliance, and others), this group was focused on informing and facilitating the public engagement process. These groups were chosen to reflect the broad diversity of the city, via groups that work directly in the community. Working Committee Outcomes This group met regularly – as frequently as weekly – from September 2019 to February 2020, advising on both the plan itself and the engagement process. Needs identified by the working group, and how they were addressed by the process, included:
• The need for clear understanding of the impacts of the project, particularly potential
for gentrification and displacement. Based on this, the project added a new housing study process to inform the plan and broader city policy on a range of housing policies and priorities. This is currently underway, along with studies of traffic, stormwater, and financial impacts.
• The need to communicate information about the plan to the community clearly and
consistently, so people can understand what they are engaging about. This was addressed through the development of plan summary documents to help explain plan concepts to the public. A “meeting in a box” tool was designed to put this in a format that was useful to community partners in sharing about the project.
• The need to ensure the language of the plan is inclusive and reflects community
values. The working group reviewed the plan together, section by section, via a series of facilitated workshops. This resulted in numerous changes to plan language and direction – particularly focused on identified desired community benefits.
Brooklyn Center Opportunity Site Engagement Strategy 6
• The need for an ongoing accountability framework through plan implementation. This was addressed through the development of a community benefits section of the plan, and the initiation of a plan to develop an equity checklist (described further below).
• The need for more and deeper engagement. It was determined that partners who know the community best were the ones situated most ideally to do community-based engagement. This resulted in the proposed approach described below. Partner-Led Engagement To refocus and expand engagement, an offer was extended to working committee participants to facilitate community-based engagement activities. The format of this was designed to be flexible, so that they could be customized to the specific style that was most accessible, welcoming, and relevant to the targeted populations. As identified by the Working Committee, these populations included youth, renters, communities of color, and low-income communities – including West African, Latinx, African American/Black, and Hmong/Lao communities. City staff extended an invitation to lead community engagement to all organizations in the working committee. While not all were positioned to do this work, the City contracted with several of them to assist with deepening the community engagement work and reaching out to residents who have historically been marginalized in planning and development processes. Results included:
• Brooklyn Bridge Alliance for Youth completed engagement work with young people in the community and presented their findings to the City Council. Engagement method included a series of facilitated small group focus groups, which included 81 youth. Participants ranged from 14-18 years of age, and reflected the broad diversity of the community’s youth and were predominantly people of color.
• Paadio Consulting/Jude Nnadi elected to engage with African-born former and current residents of Brooklyn Center. The purpose was to outreach to various African ethnic and country-specific groups, attend in-person events to connect with residents in their own spaces and places, and administer a survey to gather input. Jude Nnadi attended 15 meetings/events and engaged with 300 participants; 127 participants filled out a survey.
• An OLM representative organized two in-person focus group sessions with renters in the community that allowed staff to have deep and meaningful dialogue with people currently residing in Brooklyn Center. All participants were people of color, with a significant proportion identifying as African. Other community partner organizations, such as ACER, CAPI and LIBA, also entered into engagement contracts, but their work was largely disrupted by the COVID-19 pandemic and unable to be completed. Equity Development Scorecard Through their conversations, the Working Committee recommended that the City utilize the Equity Development Scorecard to evaluate future development projects on the site. The scorecard is a tool that can be customized for each community and is designed to evaluate and score development. The tool could be customized to reflect the values and goals of the master plan, thus creating a method of accountability to the master plan that would last into the future. When the Working Committee completed its meetings in February 2020, the intention was to transition that group to an Equity Development Scorecard Taskforce, which would be facilitated by the Alliance for Metropolitan Stability, focused on developing the Equity Scorecard.
Pandemic Era Engagement: Spring-Winter 2020
Brooklyn Center Opportunity Site Engagement Strategy 7
Impact of COVID-19 By January 2020, a draft Master Plan was completed based on the community engagement that had been done, along with the technical assessment work. An engagement strategy to evaluate the draft plan was developed, the beginnings of which began to be implemented. Just at the time the partner-led engagement was getting started in February-March 2020, the COVID-19 pandemic hit. This disrupted planned events significantly due to the crisis state it brought upon many city residents – and the readjusted priorities of both the city and community partners as they sought to address urgent needs. As a result, much of the originally planned engagement was cancelled or modified. Working committee partners individually met with City staff in Spring 2020, discussing the need to extend the engagement period to accommodate the fact that people were unavailable to engage in the short term. As a result, while the original intention had been to complete the master planning work by Summer 2020, it became clear that this was no longer possible. The timeline for completing the work has been extended and now a final draft is anticipated no sooner than Spring 2021. Likewise, the transition into the equity scorecard process was delayed. The Alliance stated that it was no longer able to lead the process, and the City began a search for a suitable replacement to lead the effort so that it could continue based on the Working Committee’s recommendation. Brooklyn Bridge Alliance was initially identified as an alternative to serve in this role, though that is currently on hold given the need to further consider options (as described below). Engagement Results Due to the pandemic, 2020 engagement was significantly scaled back from the original plan. All in-person engagement attempts were halted for safety reasons. Regardless, some limited engagement continued, including:
• Partner-led engagement identified above via BBA, Paadio, and OLM – largely based on what was achievable when in-person meetings were still feasible
• An expanded visual story map website, to make the plan’s online presence more accessible and inviting for comments
• An online comment map hosted on the website, allowing people to review and add comments to various plan elements
• Development of online surveys and meeting in a box tools, for people to review and engage remotely on their own time
• Communications about online engagement opportunities, distributed via direct mailers to residents, social media updates, emails to the community and project partners, and flyer distribution – including at a drive-in movie night. The project website received significant traffic during this time, resulting around 140,000 total visits. While it was not possible to track all the people who participated during this phase, those who were identifiable brought the total involvement to over 2,500 individuals though the end of this period. This estimate is likely low, because it does not account for anonymous web visitors and those interacting on social media or via informal networks. Feedback on Process
Brooklyn Center Opportunity Site Engagement Strategy 8
As heard at the January 4, 2021 City Council meeting, there were significant concerns about the engagement process raised. This included the extensiveness, quality, and validity of the engagement done to date – and the need to refocus the approach going forward. Given this critique, the city is now pursuing plans for a refocused approach to engagement. Next Steps City staff has been in communication with the community-based organizations that were involved with the Engagement Working Committee. The intent has been to determine what a community engagement strategy might look like moving forward and when the appropriate time to initiate it would be. Major considerations identified at this point include:
• Determining community-based leadership for next stage engagement. As noted above, the process to do this has been challenged both by lack of capacity for some organizations to take on the role, as well as by the much-larger impact of the pandemic. Community-based engagement leadership has been identified repeatedly as a priority however, so the city will continue to explore options. This will likely be a team effort, since different groups have unique advantages in reaching specific populations.
• Building and maintaining trust in the city as a partner with community. Feedback and critiques throughout the planning process point to a stark reality: there are many in the community who do not trust power structures, including the City itself. While there are many justifiable reasons for this distrust, it should not be accepted as a matter of course. Inclusive, transparent, and accountable processes are needed to help build and maintain this – including accountability that extends well into the implementation phase.
• Building community capacity to understand and influence the plan and future city
actions. This process has pointed to the need to build up the community’s capacity to understand and engage effectively in decision-making processes. As with the lack of trust, this reflects the impact of historic and structural issues that extend well beyond the scope of this specific project. While not all of this can be solved in the short term, this should be kept in mind and worked towards.
• Keeping the project moving forward. Without some forward momentum in terms of developing the site (including approval of future private development projects), no benefits will be achieved for the community if the site remains empty. Indeed, the result will be worse than zero, as the site’s vacancy, blight, and absence from the tax rolls means it is a drain on the city’s financial resources and community fabric. While this does not mean the process should be rushed, it also means that delaying the project indefinitely is an undesirable option.
ALATUS / BROOKLYN CENTER
DEVELOPMENT GUIDELINES
Sponsored by:
ALATUS / BROOKLYN CENTER 1 DEVELOPMENT GUIDELINES
OVERVIEW
The former Brookdale Ford and Brookdale Square sites at Bass Lake Road and Shingle
Creek are two key properties within a larger 81-acre area known as the Opportunity Site.
This area has long been a key opportunity for the City of Brooklyn Center. The size of
the site, central location, and easy freeway and trail access offers great potential in two
important ways:
1.) To create a downtown center and signature destination that offers green space, is
well maintained, and has appropriate amenities that will drive our future economic
growth, and
2.) Serves the entire community that calls Brooklyn Center home, which is diverse,
evolving, and entrepreneurial.
Previous studies and assessments (2002 Calthorpe Study, 2006 Damon Farber Associates’
Master Plan, and the 2030 Comprehensive Plan Update) all point to the great potential of
the site as a mixed use, walkable town center. Yet the vision has not been realized due to
the fiscal challenges of site assembly and struggling market conditions during the Great
Recession. In response, the City of Brooklyn Center’s Economic Development Authority
(EDA) began proactively acquiring property within the Opportunity Site in 2008. This
includes the former Brookdale Ford site and former Brookdale Square site, as well as two
other smaller parcels. In total the EDA has acquired approximately 35 acres of the total
redevelopment area. In March 2018 the EDA entered into an agreement with Alatus, LLC
to master develop the site.
ALATUS / BROOKLYN CENTER 2 DEVELOPMENT GUIDELINES
As master developer for the Brookdale sites, Alatus is committed to building elements
that will benefit the community. To achieve that goal they have partnered with the City of
Brooklyn Center and LISC’s Corridor Development Initiative to listen to and engage the
community through a series of public workshops. These recommendations will inform
Alatus and the City of Brooklyn Center as they refine their concepts for the site. The input
gathered will also inform other development sites throughout the City of Brooklyn Center
as they unfold.
In addition, the City is working with consultants Bolton & Menk, Cuningham Group, and
KimbleCo to update the 2006 Master Plan and complete an implementation strategy in
cooperation with Alatus.
Above: Existing conditions on the Opportunity Site.
ALATUS / BROOKLYN CENTER 3 DEVELOPMENT GUIDELINES
Demographic Update:
WHO IS BROOKLYN CENTER TODAY?
Highlights of current Brooklyn Center demographic, economic, and housing stats include:
• Nearly 60% of Brooklyn Center residents are people of color or non-white
• Unlike the broader metro region, which is aging, Brooklyn Center’s
population grew younger between 2000 and 2010 (Median age is 32.8),
and 40% of the households have children
• Brooklyn Center’s median household income was $44,855 in 2015
• Brooklyn Center residents use transit at higher rates, and over 19% of
residents are below the poverty level ($24,563 for a family of four in
2016)
• 21% of residents were born outside of the United States (highest
percentage of foreign born residents in the Metro Area)
• Of the 11,603 housing units in Brooklyn Center, 37% are rental units
(single family and multifamily residential)
• 71% of housing units are single-family, and 29% are multifamily (most of
which was constructed in the 60s and 70s)
• 2019 median home values for Brooklyn Center are $198,000
• Average monthly rent in Brooklyn Center is $981 (2017)
• 93% of housing units are considered affordable, largely due to their age
and condition. Only 5% of housing is publicly subsidized for long-term
affordability
• Housing stock is fairly homogenous which results in lack of choice (e.g.
most are less than 1,500 SF)
• The Metropolitan Council projects a demand of 2,258 new housing units
in Brooklyn Center by 2040.
ALATUS / BROOKLYN CENTER 4 DEVELOPMENT GUIDELINES
DESCRIPTION OF THE
REDEVELOPMENT SITE:
The larger Opportunity Site Study Area –
approx. 81 acres – is located north of Bass
Lake Road, east of Shingle Creek Parkway,
south of Summit Drive and west of State
Highway 100. Within the larger site lies
the 35 acre city-owned redevelopment site,
currently assigned to Alatus LLC who will
serve as Master Developer, bordered by
Shingle Creek Parkway, Bass Lake Road,
and John Martin Drive.
The City’s vision for the site is to be an inviting, attractive, walkable, mixed use and
vibrant downtown which:
• Provides for a variety of housing types to assist with the diversifying
the City’s housing stock,
• Produces places for people to gather together and recreate,
• Leverages nearby amenities,
• Allows local businesses to thrive, and
• Benefits existing and future residents
Alatus is excited about the potential of the redevelopment site, and intends to make
it a distinctive and loved location. With multiple job opportunities in the area, new
housing options will allow people to live near their jobs. Who would have imagined
that Topgolf would be the success that it is? But it would benefit from a walkable area
that is connected and vibrant. Housing will likely be the driver of the development, and
will include smaller retail spaces for local businesses – a great way to support emerging
entrepreneurs from the community’s diverse cultural backgrounds. Alatus is working
closely with the City, Hennepin County, Three Rivers Park District, Metro Transit,
MnDOT, and the Metropolitan Council to deliver on what the community wants. Their
objective is to leave a legacy for the community.
ALATUS / BROOKLYN CENTER 5 DEVELOPMENT GUIDELINES
DEVELOPMENT GUIDELINE RECOMMENDATIONS
Four guiding principles emerged from the community workshops that reinforce a sense of community
pride in Brooklyn Center:
• Embrace the growing diversity of the community
• Produce places that bring the community together
• Create a vibrant and distinctive destination for the community and the region
• Consider sustainability in the design of the development (Emergy)
These principles are incorporated into these areas of investment:
I. Economic Vitality
A. The growing diversity of the community is a strength that should be nurtured through culturally focused
businesses and ethnic cuisine, retail, and services.
B. Consider a co-working and/or business incubator space similar to the Midtown Global Market to support
local entrepreneurs and small businesses.
C. Prioritize spaces for local businesses over national retail chains.
D. Build an entertainment district that enhances other surrounding uses, such as Topgolf entertainment
complex (e.g. sports themed).
E. Explore options for arts related spaces, such as theater, music, movies, dance, etc. (entertainment uses that
will do well in the market or fill an existing gap).
F. Prioritize businesses that provide living wage jobs.
G. Thrift stores and reuse centers.
H. Cooperative food stores or grocery stores.
I. Create things for people to do (e.g. theaters, nightlife, restaurants, bowling, etc.).
J. Consider a downtown main street (e.g. Excelsior and Grand in St. Louis Park).
K. Consider a campus for health related businesses and services.
L. Event center with lodging that is youth friendly/sports complex.
M. Regional destination for entertainment.
N. Consider a corporate campus or prestigious office space.
O. Embrace a green footprint and green economy (e.g. solar, green energy)
ALATUS / BROOKLYN CENTER 6 DEVELOPMENT GUIDELINES
II. Housing
A. Increase the opportunity for people to live and work in the area.
B. Include housing options that support a range of household incomes and sizes, and are accessible
C. Consider live/work space.
D. Provide a mix of ownership and rental housing options.
E. Include higher-end rental housing products geared to young urban professionals (potential to be future
long term residents).
F. Promote quality craftsmanship and design that enlists unique architectural styles and sustainable and
recyclable materials.
G. Consider affordable and market rate senior and accessible housing.
H. Work to ensure well-managed and maintained multifamily housing.
I. Consider townhomes or condominiums for affordable homeownership options.
J. Greater housing density should be encouraged on the site
K. Proactively address the concerns over gentrification by anticipating and planning to prevent it.
L. Address housing for veterans and homeless.
Above: Existing land-uses near the Opportunity Site.
ALATUS / BROOKLYN CENTER 7 DEVELOPMENT GUIDELINES
III. Public Spaces and Connections
A. Consider spaces for youth and young families, such as community centers.
B. Create a multicultural center that could be used for events, classes and training, celebrations, and other
activities.
C. Consider education-focused elements (i.e. trade schools, higher education, schools, daycares, etc.)
D. A downtown center that serves as a center of gravity for the City of Brooklyn Center.
E. Gathering places with outdoor seating, places for children and family reunions, open air market, and
multi-purpose area.
F. Connect trail systems to encourage multi-modal access (including pedestrians, bikes, mechanized
vehicles, etc.) and create a flow to the district.
G. Utilize landscaping and streetscape amenities to create stronger pedestrian and bike district.
H. Civic center (e.g. recreation center, fun zone, skate-park, bowling alley, etc.).
I. Improve transit areas to safer, pedestrian friendly, and desirable to use.
J. Add green space, landscaping, or pocket parks to soften the built environment.
K. Consider a hotel and indoor aquatic park for children and families.
L. Create a botanical garden as a way of generating revenue for green space.
M. A dog park.
Above: Existing transit & landscaping near the Opportunity Site.
ALATUS / BROOKLYN CENTER 8 DEVELOPMENT GUIDELINES
FOR FURTHER INFORMATION, CONTACT:
Meg Beekman
City of Brooklyn Center
763-569-3305
mbeekman@ci.brooklyn-center.mn.us