HomeMy WebLinkAbout1992 12-02 CTFMSUMMARY NOTES OF THE PROCEEDINGS OF THE
COMMUNICATIONS TASK FORCE MEETING
DECEMBER 2, 1992
CITY HALL
P&TENDANCF
Chairperson Capshaw, Members Warner and Keehr. Also present were
Eileen Capshaw, Chamber of Commerce Director Mary Welch and
Personnel Coordinator Geralyn Barone.
STATUS OF COMMUNICATIONS COORDINATOR POSITION
Barone reviewed the Brooklyn Center budget process and the results
of the truth in taxation hearing, with particular regard to the
status of the communications coordinator position. She noted there
had been no official action on this position yet.
PROMOTIONAL BROCHURE AND VIDEO
Chairperson Capshaw said recognizing that money is tight, he would
like to identify specific projects that the task force could work
on and then obtain private money to pay for the projects. He said
promotional brochures could be printed for real estate agents,
stores, school kids, and other groups. He added Member Nelson
thought this would cost between $2,000 and $3,000. Chairperson
Capshaw said he also thought a video that could be used by PTAs,
cable television, service clubs and other groups would be nice.
. Chairperson Capshaw said if private money is used to pay for these
projects because City government is not in a position to raise the
money, the Chamber could be linked to work with the task force in
raising the funds. He noted there is some money available in
foundations, Hennepin County could be a source, Eileen is a grant
writer, and some members of the business community have already
said they would commit some support. He added the money could be
received into a nonprofit group like the Chamber of Commerce.
Chairperson Capshaw suggested there could be two subcommittees
formed, one for fund raising and the other to develop a brochure.
He noted it would be nice to have an open hearing to ask people for
ideas about the positive things about Brooklyn Center that can be
promoted.
The task force reviewed cost proposals for producing a promotional
video received from Northwest Community Television ($2,000), Dan
Reiva ($9,450), and Collective Resources, Inc. ($2,500).
Chairperson Capshaw said the first step could be to develop a
brochure. The basis of information for this brochure could be
obtained from discussion at an open meeting in which the task force
receives input on things the City has to sell.
Welch asked if the school districts could be asked for money, and
there was a discussion regarding possible additional revenue
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sources, such as the Chamber of Commerce, civic groups, and other
entities.
Chairperson Capshaw noted developing a logo might be the first
step, and Eileen Capshaw asked if the task force had someone in
mind to develop the logo. Member Warner noted the hospital where
she works has changed its logo and she knows of some people who
would be resources to produce one. Chairperson Capshaw asked
Warner to take on the responsibility for working on the logo, and
then the brochure and video could be done after the logo is in
place.
PUBLIC MEETING
The task force discussed organizing a public meeting to obtain
input that might be used as a basis for the promotional brochure
and video. Member Keehr said she would assist in organizing the
event, and Welch said she could help with publicity. The task
force set the meeting for January 20, 1993.
There was discussion regarding the format of the meeting, and it
was agreed that having small group discussions would be best to
elicit the good things about Brooklyn Center. There was further
discussion regarding the details of the public meeting. Attendees
at the public meeting would be asked what they are most proud of in
Brooklyn Center and around what they would like to build the City's
identity.
ALL AMERICA CITY VIDEO
The task force members proceeded to view the All America City
video. This was followed by a discussion on what the focus of the
City's video should be.
The meeting adjourned at 8:45 p.m.
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