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HomeMy WebLinkAbout1992 10-19 CTFM• MINUTES OF THE PROCEEDINGS OF THE AD HOC CITY COMMUNICATIONS TASK FORCE FOR THE CITY OF BROOKLYN CENTER IN THE COUNTY OF HENNEPIN AND THE STATE OF MINNESOTA REGULAR SESSION OCTOBER 19, 1992 CITY HALL CALL TO ORDER Chairperson Capshaw called the meeting of the communications task force to order at 7:38 p.m. ROLL CALL Chairperson Capshaw, Members Warner, Andrewjeski, and Nelson. Also present was Personnel Coordinator Geralyn Barone, staff assistant and recording secretary. APPROVAL OF MINUTES - SEPTEMBER 16, 1992 There were no objections to the September 16, 1992 ad hoc city communications task force minutes, as submitted. DISCUSSION ON DIRECTION OF TASK FORCE Chairperson Capshaw said he spoke with Brooklyn Center Chamber of Commerce Director Mary Welch regarding working cooperatively on • public relations issues involving the City. Welch told Chairperson Capshaw that the Chamber has laid out a charge to produce a brochure, and, therefore, the Chamber may be willing to work on a brochure with the City and assist in funding. Chairperson Capshaw said the Chamber may serve as the intake source for any money raised for a brochure. Member Nelson said he got a quote for 20,000 copies of an 8 1/2" x 11", two color, tri-f old brochure with three photographs. The total cost would be approximately $2,000. Chairperson Capshaw said he feels 20,000 copies of the brochure should be enough to distribute to realtors, civic groups and other targeted audiences. Chairperson Capshaw said Member Benjamin has been obtaining quotations on producing a public relations video for the City. He noted one of the three quotes she is obtaining is from Dan Reiva, and Chairperson Capshaw distributed a letter with a quote from Reiva dated October 16, 1992. The cost of a ten minute video would be approximately $9,450 if produced by Reiva. Chairperson Capshaw said he would like to see Member Benjamin's two other quotations before proceeding with further discussion on the video tape. Member Andrewjeski said he talked to a company called AVF and was told the City should determine how much it would like to spend and then the work can be done at any level. Member Andrewjeski added that a video usually gets dated quickly, and we may want to update it after a certain point in time. Barone suggested that Member 10-19-92 -1- • Andrewjeski give AVF a copy of Reiva's letter which includes an objective and description of specific services. Chairperson Capshaw said he feels the communications task force could serve as an editing board for the brochure. He suggested approximately twenty (20) action photographs be taken, from which a few could be selected for the brochure. He said the brochure would be the task force's first project, and then, in the meantime, work could be done on fund-raising for the video. There was discussion of the possibility of forming a nonprofit group for raising money, and there was further discussion regarding who would serve as the editing board of the brochure and video tape. Barone pointed out the task force may wish to consult with people who know the target audiences for the brochure, such as realtors. Chairperson Capshaw said it would be necessary to firm up the finances for the brochure with the Chamber and also look at the legal relationship between the City and the Chamber. Then the task force could volunteer to work with the Chamber to develop a promotional brochure. A meeting could be held involving realtors, business people, school representatives and park and recreation commissioners to discuss a focus of the brochure. Member Andrewjeski said the task force may want to redesign the City's logo. Chairperson Capshaw said the task force may want to include a redesign of the logo as part of the brochure development. Chairperson Capshaw said it would be important to invite any representatives from groups that donate money towards the brochure to participate in discussion on it. Member Nelson said a big base is needed with a foundation of people agreeing on something to include in the brochure. Chairperson Capshaw said at the next task force meeting there would be discussion firming up the relationship with the Chamber, costs of producing a video, and selecting a date for a larger meeting to discuss the brochure. He asked the task force members to think about who should be invited to this larger meeting. NEXT MEETING Chairperson Capshaw requested the next meeting of the communications task force be scheduled for Monday, November 16, 1992, at 7:00 p.m. at the community center to follow the open house for Police Chief Trevor Hampton. ADJOURNMENT The communications task force adjourned at 8:20 p.m. • 10-19-92 -2- 0 Respectfully submitted, • 0 Geralyn R. Barone Recording Secretary 10-19-92 -3-