HomeMy WebLinkAbout2025.05.08 PCAPPLANNING COMMISSION
CITY OF BROOKLYN CENTER
REGULAR MEETING
May 8, 2025
Optional public access to the Webex meeting is below:
Online: logis.webex.com | Phone: (312) 535-8110
Meeting Number (Access Code): 2632 808 2342
Passcode: BCPC05082025
1. Call to Order — 7 p.m.
2. Roll Call
3. Approval of Agenda
a. Motion to Approve Regular Meeting Agenda for May 8, 2025
4. Approval of Meeting Minutes
a. Motion to Approve April 10, 2025 Regular Meeting Minutes
5. Chairperson’s Explanation
The Planning Commission is an advisory body. One of the Commission's functions is to hold
public hearings. In the matters concerned in these hearings, the Commission makes
recommendations to the City Council. The City Council makes all final decisions in these matters.
6. Planning Items
a. Planning Commission Application No. 2025-003 (PUBLIC HEARING)
Applicant | Property Owner: Charlotte Pratt (Oh Pretti! Events & Rentals LLC) |
Thomas C Kite
Address: 6820 Humboldt Avenue North (PID: 36-119-21-22-0047)
Request: Conditional Use Permit
Summary: The Applicant is proposing to open an approximately
2,051 square foot multi-purpose event space with
commercial kitchen in the Humboldt Shopping Center.
Upon review of the proposal, it was determined that the
Applicant will require approval of a conditional use
permit.
b. Planning Commission Application No. 2025-004 (PUBLIC HEARING)
Applicant | Property Owner: City of Brooklyn Center | City of Brooklyn Center,
Economic Development Authority of Brooklyn Center,
and Cross of Glory Lutheran Church
Addresses: 6001 Brooklyn Boulevard (03-118-21-12-0020), 6007
Brooklyn Boulevard (03-118-21-12-0019), and 6000
Ewing Avenue North (03-118-21-12-0021)
PLANNING COMMISSION
CITY OF BROOKLYN CENTER
REGULAR MEETING
May 8, 2025
Optional public access to the Webex meeting is below:
Online: logis.webex.com | Phone: (312) 535-8110
Meeting Number (Access Code): 2632 808 2342
Passcode: BCPC05082025
Requests: Preliminary and Final Plat
Summary: The Applicant request review and consideration of a
request to re-plat certain portions of excess land located
within the realigned portion of Admiral Lane in Brooklyn
Center, and dedication of certain right-of-way.
7. Discussion
a. City Council and Planning Commission Updates
b. 2025 Legislative Update
8. Adjournment
App. No. 2025-003
PC 05/08/2025
Page 1
Planning Commission Report
Meeting Date: May 8, 2025
Application No. 2025-003
Applicant | Property Owner: Charlotte Pratt (Oh Pretti! Events & Rentals LLC) | Thomas C Kite
Location: 6820 Humboldt Avenue North—Humboldt Shopping Center
Requests: Conditional Use Permit
Map 1. Subject Property Location
Requested Action
Charlotte Pratt of Oh Pretti! Events and Rentals LLC (“the Applicant”) is requesting review and
consideration of a proposal to open an approximately 2,051-square foot multi-purpose event space and
dedicated catering kitchen at 6820 Humboldt Avenue North (“the Subject Property”) in the Humboldt
Shopping Center. Upon review of the proposal, it was determined that the Applicant will require approval
of a conditional use permit assuming a most similar use of “Banquet, Event, or Conference Facility.”
The business has been operating for nearly 10 years as a mobile service across Minnesota, partnering with
• Application Filed: 04/08/2025
• Review Period (60-day) Deadline: 06/07/2025
• Extension Declared: No
• Extended Review Period Deadline:
App. No. 2025-003
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Page 2
venues, event planners, and photographers, but the Applicant desires a permanent rental space to better
serve their client base and business. In recent years, the City has received a few requests for “Banquet,
Event, or Conference Facilities.” The nature of the business has historically required applicants to submit
a Planning Commission application for review and consideration by the Planning Commission and City
Council.
A public hearing notice for the conditional use permit request was published in the Brooklyn Center Sun
Post on April 24, 2025—refer to Exhibit B. Notifications were mailed to those physical addresses and
property owners located within 350 feet of the Subject Property, and a copy of the public hearing notice
was published to the City of Brooklyn Center website. A link to the public hearing notice was also published
on the City’s website and sent out by email to subscribers of the City’s weekly events bulletin.
Image 1. Existing Site Conditions at Subject Property for Proposed Use.
Site Data:
2040 Land Use Plan: Neighborhood Mixed-Use (N-MU)
Neighborhood: Firehouse
Current Zoning: Neighborhood Mixed-Use 2 (MX-N2) District
Site Area: Approximately 4.1 acres (Entire Humboldt Shopping Center Site)
Surrounding Area:
Direction 2040 Land Use Plan Zoning Existing Land Use
North Neighborhood Mixed Use
(N-MU) |High Density
Residential (HDR)
MX-N2 (Neighborhood Mixed-Use 2)
| MX-N1 (Neighborhood Mixed-Use
1) |R5 (High Density Residential)
Institutional |
Apartments
South Neighborhood Mixed Use
(N-MU)
R5 (High Density Residential) Apartments
East Medium Density
Residential (MDR)
R3 (Medium Density Residential) Two or Three
Family, Townhome West Neighborhood Mixed Use
(N-MU) |Medium Density
Residential (MDR)
MX-N2 (Neighborhood Mixed-Use 2)
| MX-N1 (Neighborhood Mixed-Use
1) |R5 (High Density Residential)
Commercial|
Apartments | Two
or Three Family,
Townhome
App. No. 2025-003
PC 05/08/2025
Page 3
Background
The Applicant originally approached City Staff in March 2025 after a lease was executed for the Subject
Property tenant space located at 6820 Humboldt Avenue North in the Humboldt Shopping Center. City
Staff notified the Applicant of the city process; however, as the lease was already signed and architectural
plans prepared, City staff worked with the Applicant to move them onto the next possible Planning
Commission meeting given their initial plans to open within 6 to 12 weeks from lease execution. The
Applicant was aware of a former tenant who had operated a somewhat similar multi-use space out of the
Humboldt Shopping Center; however, it had since closed. It was under this assumption that the Applicant
presumed their use would be permitted. After conversations with the City Attorney, City Staff informed
the Applicant and Property Owner representative of the need for a Conditional Use Permit before the
business could open.
The Applicant has since dedicated this time to
ensuring compliance with the process by
connecting with the Hennepin County Health
Department regarding their proposed catering
kitchen and coordinating a submittal to the State
for plumbing review. Oh Pretti! Events & Rentals
LLC specializes in tailored event planning, luxury
furniture rentals, and custom-designed
decorative cakes. They cater for weddings,
corporate events, and other celebrations,
offering a suite of services and partnership to
have a full event planning experience. The
Applicant has an established online presence
through their social media page and business
website where services may be booked:
https://www.ohprettievents.com/
CONDITIONAL USE PERMIT
The Applicant provided City staff with an interior
floor plan, which identifies the approximately
2,051-square foot space, and is primarily
proposed for a flexible, open space located at the
front of the tenant space. Given the use, the
Applicant has been in discussions with City staff
regarding the installation of a second bathroom,
a new catering kitchen, and storage area.
The space would require some interior
alterations to the layout as it was previously set
up as a small market (Value Foods), which has
since relocated and expanded elsewhere within
the shopping center.
Image 2. Existing Floor Plan with Proposed Additions.
App. No. 2025-003
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Page 4
The site plan identifies a maximum seated reception area for 80 attendees assuming ten 60-inch circular
tables of 8 seats each, and exclusive of the bathroom, storage, and kitchen areas.
The Applicant has met with City staff on numerous occasions to talk through potential interior layout
modifications to address any ingress, egress, and emergency routing needs, as well as placement for
kitchen coolers, and a revised
bathroom layout.
In recent years, City Staff has
become increasingly aware of
“multi-use” or “flex spaces” as a
use. Oftentimes, these spaces
are much smaller than a
traditional wedding venue or
conference center, and
attractive to those looking to
host informal and formal events
alike. Websites like Peerspace
(www.peerspace.com) provide
unique, multi-use locations like
these across the Twin Cities
metro and nationwide for
hourly venue rental locations,
and based upon an individual’s
or company needs.
The UDO does not specifically
address this type of use;
however, given the flexibility in
use, hours of operation,
presence of a catering kitchen,
and dedicated assembly/event
space, etc. the request for a
conditional use permit allows
for it to be reviewed on a case-
by-case basis.
Image 3. Proposed Maximum Seating
Arrangement.
This path allows City staff to review the business’ operations, including hours of operation, targeted
events, the location of the use and adjacent permitted uses, noise considerations, and traffic/peak parking
demands to determine potential adverse impacts. Should any major concerns arise as part of the review
process, the City may apply conditions as part of any approval.
City staff, in discussions with the City Attorney, and following a review of the submitted documentation,
determined that the closest applicable use would be that of a Banquet, Event, or Conference Facility. In
terms of business operations and parking needs, City staff initially assumed a “Places of Public Assembly”
calculation for parking, with additional parking for any staff identified by using the calculation for “Eating
App. No. 2025-003
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Page 5
and Drinking Places.” Section 35-5506 (Required Parking Spaces) specifies that a minimum of one (1)
parking space for every three (3) seats/persons, and one (1) parking space for every two (2) staff at
maximum shift would be required. This would require 30 parking spaces, which is inclusive of four (4)
spaces needed for seven (7) staff.
In consideration of the Subject Property location, the City’s UDO provides a calculation for multi-tenant
retail centers, where no additional parking spaces beyond those allowed in the retail formula shall be
required of restaurant uses, which altogether do not occupy more than 15% of the gross floor area of the
center. The parking formula for Eating and Drinking establishments shall apply proportionately to the
seats and employees occupying space in the center over and above 15% of the gross floor area.
The approximately 40,000-square foot shopping center’s parking lot was approved with 280 parking
spaces per Planning Commission Application No. 72032; however, there appear to be 268 on-site parking
stalls as of today. Had the Humboldt Shopping Center been constructed today with no more than 15%
gross floor area reserved for Eating and Drinking establishment usage, and under the current Unified
Development Ordinance, the site would’ve required a maximum of 160 on-site parking spaces (120 less
parking spaces than originally approved at).
Assembly uses are oftentimes on the more intense end with respect to parking and traffic needs; however,
as it stands today, the parking lot for the Humboldt Shopping Center is often empty during the daytime
hours. In the last few months, City staff has been in communication with new businesses who have either
1) signed a lease, or 2) are potentially pursuing a lease at the shopping center. As New Horizon Academy
plans to relocate in the coming months following their recent approval to relocate elsewhere in Brooklyn
Center, it is hoped new energy will be brought to this area.
As previously stated, the Applicant intends to have seven (7) dedicated staff, including the owner,
warehouse manager, event planning consultant, marketing and sales executive, accountant, support staff,
and an optional catering team or additional staff depending on the event. The Applicant plans to install
an in-house catering kitchen; however, outside food may be permitted with prior approval. An on-site
manager will be present during business hours and available during events. The Applicant projects
between 8 and 12 events per month, with an increase in frequency during their peak seasons. All events
are by reservation only and are typically 4 to 6 hours in length. The identified occupancy load for the space
is 111 persons. While the provided interior seating layout provides accommodation for up to 80 seats, the
business narrative indicates the event space will more typically host between 50 to 75 guests.
The Applicant’s outlined hours of operation are as follows:
o Monday to Thursday: 9:00 AM - 10:00 PM
o Friday: 8:00 AM - 1:00 AM
o Saturday: 8:00 AM - 2:00 AM
o Sunday: 11:00 PM - 9:00 PM
The Applicant indicates in their application no plans to serve alcohol; however, if alcohol is served, clients
are required to hire a licensed and insured mobile bartender. Alcohol would only be permitted for adult-
only events. The Applicant should work with the City’s Administration Department to identify any
additional licensing needs.
Noise mitigation and traffic flow are a consideration with City staff given the proximity of neighboring
App. No. 2025-003
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Page 6
residential uses, including a townhouse development located to the east of the shopping center, as well as
multi-family housing on the north, west, and south sides. The Applicant desires to run a professional
operation and be a responsible neighbor in the Humboldt Shopping Center by screening any planned
events to ensure minimal disruption to the surrounding neighborhood.
Although discussed earlier in the report, the Applicant’s business website provides the following reservation
information form with typical events they provide services for:
Security personnel would be employed for wedding events, and the Applicant intends to install cameras at
the front and back of the facility to manage access points, oversee parking lot areas, and promptly respond
to any issues. In reviewing the location, City staff requests the Applicant look at potential lighting upgrades;
however, this would need to be coordinated with the Property Owner.
Conditional use permits, as outlined under Section 35-7700, are those uses which have been identified,
because of their nature, operation, location, special requirements or characteristics, and that may only be
allowed in a particular zoning district after submittal of an application, review, and recommendation by the
Planning Commission, and approval by the City Council.
The conditional use permit process regulates: the location, magnitude, and design of conditional uses
consistent with the 2040 Comprehensive Plan, and the regulations, purposes, and procedures of this Unified
Development Ordinance (UDO).
A conditional use permit may not be granted by the City Council unless the following criteria have been
satisfied (Note: Applicant responses are derived from the business narrative documentation submitted—
refer to Exhibit A):
a. The conditional use will be in accordance with the general objectives, or with any specific objective, of
the City’s Comprehensive Plan and this UDO.
Applicant Response: Oh Pretti! Events and Rentals LLC is committed to being a responsible and
professional member of the Humboldt Shopping Center community. With a reservation-based model
and thoughtful planning, the venue aims to enhance the area's offerings without disrupting the
surrounding neighborhood.
City Staff Response: As noted above, the Subject Property is located within the City’s Neighborhood
App. No. 2025-003
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Page 7
Mixed-Use 2 (MX-N2) District and is future guided as Neighborhood Mixed-Use (N-MU) under the City’s
2040 Comprehensive Plan. This zoning district and future land use designation are brand new to the City
as of 2023 and 2019, respectively. The use, as proposed, is permitted within this district as a conditional
use per Section 35-4103 (Allowed Use Table).
The Neighborhood Mixed-Use Future Land Use Designation under the 2040 Comprehensive Plan is
guided to allow for a mix of residential, retail, and commercial/office uses, and is intended to provide
neighborhood scale retail, service, and commercial uses. The 2040 Comprehensive Plan expands the
City’s previous vision for a City Center, to a “central spine” of the community, where the community
can focus on creating a walkable, transit connected, and experience-based places that moves the City
forward and offers new opportunities to existing and future residents. As part of that, there is this idea
that the community will thrive with a more integrated land use pattern that includes areas like the
Neighborhood Mixed-Use land use designation where the Subject Property is located.
The 2040 Plan identifies several key nodes where neighborhood residents are better able to
conveniently access local corner stores or restaurants to pick up dinner, and provide local services,
restaurants, and retail opportunities in neighborhood locations.
b. The establishment, maintenance, or operation of the conditional use will promote and enhance the
general public welfare and will not be detrimental to or endanger the public health, safety, morals or
comfort.
City Staff Response: City Staff receive many requests for event facility venues, but these locations
oftentimes require a generous amount of parking to be successful and minimize disturbances. Humboldt
Shopping Center has an abundance of parking and based on the current users occupying the shopping
center, City staff assumes the busiest events will be held in the off-hours for other users in the shopping
center (e.g. weekend evenings). Oh Pretti! has outlined their intention to ensure any event activities
remain on-site and has provided preemptive measures for the size of their events. If the Applicant or
Property Owner proposes any exterior modifications, City staff requests they coordinate with the City.
Although the space is leased, City staff would want to ensure there is sufficient on-site exterior site
lighting, and general pedestrian improvements for the site.
The Applicant will need to ensure adequate trash pick-up is arranged depending on the number of
events taking place at the location. This is particularly important as there is a townhouse development
to the east where the Subject Property and trash enclosures are located. City Staff asks that the
Applicant remain mindful of accumulation of trash and debris both in the front and the rear of the
establishment, and that, should the Applicant provide for their own trash enclosure, it meets City Code
requirements with respect to screening. Further, City staff requests that any guests of the location keep
doors closed unless entering or exiting the building to minimize any noise disturbances to the residential
uses in proximity to the Subject Property.
c. The conditional use will not be injurious to the use and enjoyment of other property in the immediate
vicinity for the purposes already permitted, nor substantially diminish and impair property values within
the neighborhood.
Applicant Response: The business will monitor noise levels, manage waste disposal professionally, and
direct guests to use designated parking areas. Events will be scheduled to avoid peak traffic hours
whenever possible, ensuring minimal impact on the surrounding community.
App. No. 2025-003
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City Staff Response: The Subject Property is in a strip mall that has had several amusement centers
proposed in its earlier years. Prior tenants such as Pizza Factory with an amusement center and Snacks
N’ Nicks and Nacks which were both approved under a Special Use Permit process many years ago. At
that time, the tenants provided games like air hockey, pocket billiards, and foosball and were approved
to stay open as late as 12:30 A.M. in 1974.
The location of this unit is adjacent to House of Hui’s, which is a Chinese take out restaurant and long-
time staple of the shopping center. Although Scoreboard Pizza, which was located on the other side of
the unit, recently closed, City staff have been communicating with potential operators of another
restaurant establishment. Additionally, a lease was recently signed on the former Reserve space, which
also provided flexible/multi-use rental space. That space was recently leased to a coffee and smoothie
shop (LC Coffee Lounge) and is working through permitting.
The former occupant of the Subject Property tenant space, Value Foods, relocated into the former
Family Dollar space, and has been working towards opening a deli. Other businesses there today include
a laundromat and beauty supply store. It is hoped that the combination of these users will bring vibrancy
and investment back to the Humboldt Shopping Center and adjacent Humboldt Avenue North.
d. The establishment of the conditional use will not impede the normal and orderly development and
improvement of surrounding property for uses permitted in the district.
City Staff Response: There is currently a Capital Investment Program (CIP) project anticipated to begin
in 2027 for the section of Humboldt Avenue North running adjacent to the Subject Property. At this
time, the City is in its early stages of working through designs and alterations for pedestrian
enhancements and roadway improvements. The City has also been in discussions of the owner of 1500
and 1510 69th Avenue North for a mixed-use redevelopment. Although there are potential opportunities
for redevelopment along Humboldt Avenue North, it is not anticipated that the establishment of the
conditional use will impede the normal and orderly development and improvement of surrounding
property for uses permitted in this district.
Given the age of the strip mall, it is hoped the Property Owner might be amenable to façade
improvements and general capital investment (e.g. parking lot) assuming a lease up of tenant spaces in
the near future.
e. Adequate measures have been or will be taken to provide ingress, egress, and parking so designed as
to minimize traffic congestion in the public streets.
Applicant Response: Our versatile event spaces can comfortably host 50-75 gatherings, ranging from
intimate parties to small events. The occupancy limits are carefully managed to ensure a safe and
enjoyable environment for all guests. Depending on the specific requirements of each event, we can
accommodate different layouts and seating arrangements to optimize the space and enhance the
experience.
City Staff Response: The Subject Property is a strip mall with approximately 268 on-site parking spaces.
At this time, and given the vacancies within the shopping center, most customers utilize the front rows
of parking immediately in front of the respective tenant spaces. The shopping center is served by two
full access curb cuts, which are located at the northernmost and southernmost ends of the property,
App. No. 2025-003
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Page 9
and there is access for deliveries and garbage pick-up via a drive lane running along the east side of the
shopping center. This drive lane provides egress directly to 69th Avenue North.
City staff do not anticipate excessive amounts of traffic or traffic congestion in the city streets given the
size of the overall tenant space and maximum seating arrangement (80 seats plus staff). Depending on
the Applicant’s customer base, there may be the opportunity to generate business from neighboring
residents and businesses that are within walking distance. Although it is assumed there will be increased
parking and activity on-site, City staff does not necessarily see this as a bad thing as it may attract visitors
to this corner of Brooklyn Center. The site is convenient to portions of Brooklyn Park, as well as major
highways (i.e. TH 252, Interstates 94/694, TH 100).
f. Impacts such as noise, hours of activity, and exterior lighting have been sufficiently addressed to
mitigate negative impacts on nearby uses.
Applicant Response: Understanding that noise can be a concern for nearby businesses and residents,
we take several steps to mitigate this issue. We will look into using soundproof materials in our event
spaces and set strict guidelines for acceptable noise levels. Additionally, we collaborate with DJs and
other entertainment providers to ensure that their equipment and practices adhere to our noise control
policies.
City Staff Response: As previously stated, City Staff recommend additional lighting on the property, and
to be considerate neighbors to reduce negative impacts. The Applicant should direct visitors to the
main (west) doors and minimize use of the rear (east) door unless receiving deliveries, unloading
equipment, or taking out trash. At all times, access shall be maintained and unobstructed for the drive
aisle running to the east of the Subject Property. This is to ensure adequate emergency access and
passage for other businesses and their vendors, garbage haulers, etc. Depending on the frequency of
events, the Applicant may require enhanced garbage pickup.
As it appears there are wall-packs installed along the east drive aisle, the Applicant and Property Owner
should work with City staff to ensure wall packs are functional, and if not, replaced to meet current City
Code requirements under Sectio 35-5400 (Exterior Lighting). Similarly, any lighting located in the soffit
above the main doors shall be functional at all times.
The Applicant shall keep noise and sound emissions confined to the Subject Property and be cognizant
of the use on neighboring properties. The Applicant shall also adhere to the maximum occupancies
outlined by City staff and ensure all event parking is handled on-site. Any expansion or alteration of the
requested conditional use permit may be subject to the amendment process as outlined under Section
35-7706 (Amendments).
g. The conditional use shall, in all other respects, conform to the applicable regulations of the district in
which it is located.
City Staff Response: City staff will continue to work with the Applicant pending approval of the
requested conditional use permit to ensure compliance given the use and location of the use. As is the
case with any other property in the City of Brooklyn Center, should any business operations, nuisance,
or property complaints arise, the City would address these through the typical channels (e.g. code
enforcement, police).
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Page 10
Building Official Review
Building Official Dan Grinsteinner has been in communication with the Applicant and proposed alterations
to the interior space at 6820 Humboldt Avenue North on numerous occasions. Assuming approval of the
requested conditional use permit, the Applicant would need to coordinate with the Building Official to
revise the plans as necessary, obtain Hennepin County Health Department and any necessary State
plumbing approvals, and submit a Metropolitan Council SAC (Sewer Availability Charge) Determination
form prior to the issuance of any permits.
ANTICIPATED PERMITTING AND CONDITIONS
Following a review of the submittal materials and the request, City staff recommend the following
conditions be attached to any positive recommendation on the approval of Planning Commission
Application No. 2025-003 for the Subject Property located at 6820 Humboldt Avenue North and approval
of a conditional use permit for Applicant Oh Pretti! Events and Rentals LLC to operate a Banquet,
Conference, Event Facility:
1. The Applicant and Property Owner shall adhere to the provisions as outlined under
Section 35-7700 (Conditional Use Permit), and shall coordinate with City staff to file a copy
of the City Council resolution approving the requested conditional use permit, along with
a legal description of the Subject Property for which the permit was issued, and list of any
conditions set forth by City Council as a condition of said conditional use permit. A
certified copy shall be recorded by the Applicant with the Hennepin County Recorder-
Registrar of Titles within 60 days of approval of said resolution.
a. Issuance of a conditional use permit is subject to all applicable codes, ordinances,
and regulations. Any violation thereof may be grounds for revocation under
Section 35-7707 (Revocation) of the City Code. Any expansion or alteration of the
proposed use beyond that contained in the application shall require an
amendment to the conditional use.
b. The Applicant shall obtain any and all permit and/or licensing approvals from
Hennepin County Health, State of Minnesota, and the City of Brooklyn Center
prior to use.
c. Any music or sound emissions shall be contained to the confines of the tenant
space and shall not project beyond property lines.
d. Exterior site lighting shall be maintained and kept in operating condition outside
the main (west) doors and rear (east) doors at all times and per Section 35-5400
(Exterior Lighting). Should any lighting require replacement, lighting shall comply
with City Code requirements.
e. The Applicant shall coordinate with the Property Owner to install addressing
numerals per requirements outlined under Section 12-310 (Premises
Identification).
f. Any outside trash disposal facilities for the use shall be contained within any on-
site dumpsters, and no trash/recycling stored outside approved containers.
Enhanced trash pick up may be required dependent on use needs.
g. The east drive aisle shall remain free and clear for emergency access.
2. The Applicant shall submit a Sign Permit Application for any proposed signage (e.g., wall,
freestanding) and receive issuance of a permit prior to any installation. All signage shall conform
to City requirements.
a. Signs that obstruct any window, door, fire escape, stairway, or opening intended
App. No. 2025-003
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Page 11
to provide ingress or egress for any building structure, except for signs in commercial
or industrial zoned properties located on the inside glass portion of windows or
doors that do not cover more than 20% of any individual pane of glass, are
prohibited.
b. Flashing or rotating signs, including those located indoors and where visible from
public streets, are prohibited.
RECOMMENDATION
City staff recommend the Planning Commission recommend City Council approval of Planning Commission
Application No. 2025-003 for approval of a conditional use permit (CUP) for the Subject Property located
at 6820 Humboldt Ave North to Oh Pretti! Events and Rentals LLC for operation of a Banquet, Conference,
and Event Facility, based on the findings of fact, and per the outlined conditions of approval.
ATTACHMENTS
Exhibit A – Planning Commission Application No. 2025-003 Plans and Documents, submitted April 8, 2025.
Exhibit B – Public Hearing Notice, submitted for publication in the Brooklyn Center Sun Post, and dated
April 25, 2025.
Oh Pretti! Events and Rentals LLC
Proposed Conditional use Permit – 6820 Humboldt Square Shopping Center, Brooklyn Center,
MN 55430
Business Overview
Oh Pretti! Events and Rentals LLC is a 2051sq ft multipurpose event space with a catering
service, dedicated to transforming our space into a hub for special occasions. We will be
leasing out the majority of our venue for diverse uses such as milestones, baby showers,
proms, karaoke nights, corporate functions, small weddings, community events, etc.
General Timeline for Opening:
•Sign lease: 3/4/25
•Build-out/Interior Setup: 6-12 weeks from lease signing
•Soft Launch/Private Events: Within 2 weeks of build-out completion
•Full opening to the Public: Targeting within 3 months of lease execution
Hours of Operation:
•Monday to Thursday: 9:00 AM - 10:00 PM
•Friday: 8:00 AM - 1:00 AM
•Saturday: 8:00 AM - 2:00 AM
•Sunday: 11:00 PM - 9:00 PM
*Special events may extend slightly into evening hours but will comply with local noise
ordinances and regulations
Business Model & Event Volume: Operation and Multi-purpose Room Rentals
•The location will be used as an event venue where clients can book the space for special
occasions. Catering is available upon request. The business anticipates hosting an average
of 8-12 events per month, with possible increases during peak seasons. All events are by
reservation only, minimizing unplanned foot traffic. Duration of each rental: Typically, 4-
6 hours per event
Exhibit A
Sizes of Events/Occupancy:
•Our versatile event spaces can comfortably host 50-75 gatherings, ranging from intimate
parties to small events. The occupancy limits are carefully managed to ensure a safe and
enjoyable environment for all guests. Depending on the specific requirements of each
event, we can accommodate different layouts and seating arrangements to optimize the
space and enhance the experience.
Noise:
•Understanding that noise can be a concern for nearby businesses and residents, we take
several steps to mitigate this issue. We will look into using soundproof materials in our
event spaces and set strict guidelines for acceptable noise levels. Additionally, we
collaborate with DJs and other entertainment providers to ensure that their equipment and
practices adhere to our noise control policies.
Security:
•Security is a top priority at Oh Pretti! Events and Rentals. We will employ experienced
security personnel to monitor the premises during our wedding events, maintaining a
secure atmosphere for our guests. In addition, security cameras will be installed in the
front and back of the facility, as well as throughout the building. Our security measures
include managing access points, overseeing parking areas, and addressing any potential
issues promptly.
Smoking:
•Oh Pretti! Events and Rentals is a smoke-free facility.
Alcohol/Liquor License:
•Oh Pretti! Events and Rentals will not be serving alcohol; however, if alcohol isserved, customers must hire a licensed and insured bartender, which will be kept onfile. *Alcohol is permitted only in the absence of children and when a licensed, insured
bartender is present.
Catering & Food
•Catering Services: In-house catering is available upon request. Outside food may bepermitted with prior approval. Our catering kitchen is fully compliant with health and
safety standards. We prioritize cleanliness and proper food handling practices to ensure
the delivery of high-quality meals.
Operations and Staffing Staff:
•Includes an Event Manager, Support Staff, Event Hosts, and an optional Catering Team.
An On-site Manager will be present during business hours and available during events.
Additional staffing will be provided based on the size and needs of each event.
Minimizing Impact on Surrounding Community:
Our Good Neighbor Policy:
•The business will monitor noise levels, manage waste disposal professionally, and direct
guests to use designated parking areas. Events will be scheduled to avoid peak traffic
hours whenever possible, ensuring minimal impact on the surrounding community.
Conclusion: Oh Pretti! Events and Rentals LLC is committed to being a responsible and
professional member of the Humboldt Shopping Center community. With a reservation-based
model and thoughtful planning, the venue aims to enhance the area's offerings without disrupting
the surrounding neighborhood.
E-5
E-4
E-2
E-3
E-6
E-7
E-10
E-9
E-6
E-7
E-8
E-8
E-8
E-8
E-8
E-8
4' - 7"
4' - 0"
Scale: 1/2" = 1'-0"
Project Name: OH PRETTI EVENT AND RENTALS
Project Address: 6820 HUMBOLDT AVENUE NORTH
BROOKLYN CENTER, MN 55330
Sheet Number: EQ-100
Sheet Name: KITCHEN EQUIPMENT SHEET
STUDIO OF X
Scale: 1/4" = 1'-0"
Project Name: OH PRETTI EVENT AND RENTALS
Project Address: 6820 HUMBOLDT AVENUE NORTH
BROOKLYN CENTER, MN 55330
Sheet Number: EQ-102
Sheet Name: FURNITURE PLAN
STUDIO OF X
SEATING
(10) 60" TABLES OF 8
(80) SEATS
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CONTENTS
1. EXECUTIVE SUMMARY ..................................................................................... 2
2. OUR GUIDING PRINCIPLES AND ASPIRATIONS ........................................................ 4
OUR VALUES ........................................................................................................... 4
GOALS .................................................................................................................... 4
OUR MISSION .......................................................................................................... 4
OUR VISION ............................................................................................................ 4
COMPANY`S DESCRIPTION ...................................................................................... 5
3. INDUSTRY OVERVIEW ...................................................................................... 6
GLOBAL EVENT PLANNING INDUSTRY ..................................................................... 6
U.S. EVENT PLANNING MARKET: KEY INSIGHTS AND TRENDS.................................. 6
MINNESOTA MARKET: LOCAL TRENDS AND DYNAMICS ............................................. 7
KEY DRIVERS OF MARKET GROWTH ........................................................................ 7
MARKET CHALLENGES AND RISKS ........................................................................... 8
4. SERVICES AND BUSINESS STRUCTURE ................................................................. 10
OUR PRODUCTS & SERVICES ................................................................................. 10
OUR BUSINESS STRUCTURE ................................................................................... 11
5. MARKET ANALYSIS ......................................................................................... 16
MARKET TRENDS ................................................................................................... 16
OUR TARGET MARKET .......................................................................................... 17
6. CUSTOMER & COMPETITOR ANALYSIS ................................................................ 18
DIRECT COMPETITORS: ......................................................................................... 18
INDIRECT COMPETITORS: ..................................................................................... 19
OUR COMPETITIVE ADVANTAGE ............................................................................ 21
CUSTOMER ANALYSIS ............................................................................................ 23
7. STRATEGY AND IMPLEMENTATION .................................................................... 25
SWOT ANALYSIS .................................................................................................... 25
SALES AND MARKETING ........................................................................................ 28
SUSTAINABILITY AND EXPANSION STRATEGY ........................................................ 33
8. FINANCIAL FORECASTS ................................................................................... 36
STARTUP EXPENDITURE (BUDGET) ....................................................................... 36
PROJECTED INCOME STATEMENT.......................................................................... 39
PROJECTED ANNUAL BALANCE SHEET .................................................................. 40
PROJECTED ANNUAL CASH FLOW STATEMENT ...................................................... 41
LIST OF SOURCES: ................................................................................................ 42
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1.Executive Summary
Oh Pretti! Events & Rentals LLC is a premier event planning and luxury rental
company based in Minneapolis, Minnesota, with a vision to create unforgettable
experiences. Founded by a passionate mother-and-daughter team, the business
specializes in designing and executing luxurious events of any size, offering bespoke
planning services and premium rental furniture.
With over a decade of experience, we take pride in turning our clients’ visions into
reality. Oh Pretti! goes beyond event planning by incorporating interior design
principles into every event, ensuring sophistication and uniqueness. Our services
extend to luxury décor, tasteful and elegant cakes, and personalized event designs,
reflecting our unwavering commitment to detail and client satisfaction.
Currently operating as a mobile service across various locations in Minnesota, our
goal is to establish a permanent event space to better serve our clients and expand our
offerings. This venue will act as a hub for hosting bespoke events, consultations, and
showcasing our rental collections.
The U.S. event planning and rental industry grew to $5.3 billion in 2024, driven by an
increase in demand for personalized and luxury events. Minnesota’s event planning
market is thriving, with Minneapolis-St. Paul ranked among the top cities for
weddings, corporate events, and milestone celebrations in the Midwest. Market trends
indicate a growing preference for boutique event planning services and customized
rentals, a niche Oh Pretti! is well-positioned to dominate.
At Oh Pretti! Events & Rentals LLC, we are driven by a passion for luxury,
creativity, and excellence. Diamond, a mother of two, channels her love for interior
design into crafting visually stunning events that leave lasting impressions. Charlotte,
a mother of four, brings her expertise in opulent aesthetics, ensuring that every detail
is executed with precision and elegance. Together, we bring a personal touch to every
celebration, making each moment extraordinary.
Our mission is to position Oh Pretti! as the leading brand for event planning and
luxury rentals in Minnesota, with aspirations to be recognized among the top event
planning companies in the Midwest within the next five years. By integrating
sustainable practices, fostering meaningful client relationships, and maintaining our
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commitment to high-quality service, we aim to build a business that is not only client-
focused but also community-driven.
In terms of financials, with the establishment of a permanent event space and an
aggressive marketing strategy, Oh Pretti! projects revenues to grow by 25%-30%
annually over the next five years. The event space is anticipated to generate a 25%
increase in profit margins by reducing the dependency on external venues and
streamlining operations. By the end of Year 3, the company expects to achieve annual
revenue of $600,000, with a steady growth trajectory as the brand becomes a trusted
name in the Minnesota event planning industry.
With our extensive experience, a keen eye for design, and a relentless pursuit of
perfection, Oh Pretti! Events & Rentals LLC is poised to redefine luxury event
planning in Minnesota and beyond.
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2.Our Guiding Principles and Aspirations
At Oh Pretti! Events & Rentals LLC, we are driven by a deep passion for creating
unforgettable experiences, guided by values that define who we are, goals that inspire
us, and a vision that propels us forward.
OUR VALUES
•Creativity: Designing events as unique as our clients.
•Excellence: Delivering flawless and professional service every time.
•Integrity: Earning trust through transparency and reliability.
•Client-Centricity: Placing our clients’ visions at the heart of our work.
•Sustainability: Embracing eco-friendly practices to protect our environment.
GOALS
Our goals include but are not limited to:
•Short-Term: Secure a permanent event space in Minnesota within the next 12
months and expand our luxury rental inventory.
•Long-Term: Establish our brand as the leading event planning and rental
company in Minnesota and grow our reach to neighboring states, achieving
consistent annual revenue growth of 25%-30%
OUR MISSION
To deliver unparalleled luxury event planning and rental services, transforming
moments into lasting memories while fostering trust, creativity, and excellence.
OUR VISION
To become the premier choice for high-end event planning and rentals in Minnesota
and the Midwest, recognized for our innovation, quality, and commitment to
extraordinary client experiences.
Key to Success
Oh Pretti! Events & Rentals LLC is uniquely qualified to succeed due to the following
reasons:
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•Service our clients' needs promptly and efficiently.
•Maintain an excellent working relationships with vendors such as florists, hair
salons and bridal shops.
•Maintain a professional image at all times.
COMPANY`S DESCRIPTION
Oh Pretti! Events & Rentals LLC is a Minnesota-based luxury event planning and
rental company specializing in creating extraordinary, bespoke events that reflect the
unique visions of its clients. Founded by a passionate mother-and-daughter duo with
over a decade of experience, the company prides itself on delivering elegant and
personalized services. Operating as a mobile business, Oh Pretti! offers a range of
services, including tailored event planning, bespoke decor, luxury furniture rentals,
and custom-designed decorative cakes. The company is committed to excellence,
blending creativity and meticulous attention to detail to transform venues into
stunning, memorable spaces.
With a client-first approach and a strong foundation in interior design, Oh Pretti!
caters to weddings, milestone celebrations, corporate events, and more, ensuring
every event exceeds expectations. Plans are underway to establish a permanent event
space in Minnesota, which will serve as a showroom, consultation hub, and versatile
event venue. By expanding its service offerings and rental inventory, Oh Pretti! aims
to become the go-to luxury event planning and rental company in the Midwest,
recognized for its innovation, quality, and dedication to creating unforgettable
experiences.
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3.Industry Overview
GLOBAL EVENT PLANNING INDUSTRY
The global event planning industry is a thriving sector, integral to both the economy
and cultural expression. In 2023, the global event management industry was valued at
approximately $1,100 billion, with projections suggesting it could reach $2.5 trillion
by 2035, growing at a compound annual growth rate (CAGR) of 6.8% from 2024 to
2035 (Allied Market Research). This growth trajectory is influenced by multiple
factors, including the rising demand for corporate events, an increase in disposable
incomes, the global recovery from the pandemic, and the expansion of international
tourism.
One of the most notable shifts in recent years has been the digital transformation of
the event industry. The rise of hybrid events, combining in-person and virtual
elements, has opened new markets and broadened the reach of events globally.
Moreover, the demand for sustainable and eco-friendly events has prompted an
industry-wide focus on reducing carbon footprints, utilizing green technologies, and
incorporating sustainable event practices (EventCube, 2024).
The luxury segment of the events industry is expected to see significant growth. High-
net-worth individuals are increasingly investing in bespoke, luxurious events, driving
demand for personalized event planning services. Event planners who cater to this
demographic are capitalizing on this trend by offering tailored services that prioritize
uniqueness, exclusivity, and high-end experience (Market Research Future, 2024).
U.S. EVENT PLANNING MARKET: KEY INSIGHTS AND TRENDS
In the United States, the event planning industry is a crucial segment of the economy,
contributing significantly to local and national economic activities. The U.S. event
planning industry was valued at approximately $1.22 trillion in 2024, with projections
suggesting it will grow to over $1.34 trillion by 2025, reflecting a healthy growth rate
of 9.7% year-over-year (The Business Research Company). This growth is driven by
increasing corporate spending, the resurgence of in-person events, and the rise of
event technology.
Corporate events, which include conferences, seminars, trade shows, and meetings,
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account for a substantial share of the market. According to industry reports, nearly
60% of event budgets are allocated to corporate events, which continue to grow at a
rapid pace. The increasing adoption of hybrid events is also fueling market expansion,
as businesses seek to combine in-person networking with the accessibility of digital
platforms (IBISWorld, 2024). Corporate event planners are investing in technology to
streamline event logistics, provide real-time engagement, and enhance attendee
experiences (Future Market Insights, 2024).
MINNESOTA MARKET: LOCAL TRENDS AND DYNAMICS
Minnesota’s event planning market is a growing subset of the broader U.S. industry.
In 2024, the trade show and conference planning market in Minnesota alone is
expected to reach approximately $291.6 million by 2025, with a steady growth rate
expected over the next few years (IBISWorld). Additionally, visitor spending in
Minnesota saw a significant uptick in 2023, with a record $14.1 billion in tourism
spending, marking a 7.8% increase over pre-pandemic levels (Minnesota Department
of Tourism, 2024).
As Minnesota is home to numerous large companies, corporations, and educational
institutions, the demand for both corporate and academic events is considerable. The
local event industry also benefits from a growing interest in cultural and social events,
including arts festivals, concerts, and community gatherings. This growing interest in
diverse event types creates ample opportunities for event planners to expand their
services and reach a broader demographic (Minnesota Business Magazine, 2024).
KEY DRIVERS OF MARKET GROWTH
Several key factors are driving the expansion of the event planning industry, both
globally and in the U.S. These include:
1.Increased Corporate Spending: Businesses are increasingly investing in
events to engage clients, customers, and employees. Corporate events such as
product launches, conferences, and trade shows are a significant revenue
driver for the industry, and the trend is expected to continue growing,
especially as businesses continue to recover from the pandemic and seek
opportunities for networking and brand building (G2, 2024).
2.Technological Integration: The integration of technology in event planning
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has revolutionized the industry. The adoption of event management software,
mobile apps, virtual platforms, and AI-powered event solutions has
streamlined processes, enhanced attendee engagement, and expanded event
reach (EventMB, 2024). Virtual and hybrid events are projected to continue
growing, allowing companies to host global audiences and reduce event costs.
3. Demand for Personalized Experiences: Consumers’ increasing desire for
personalized experiences is leading to greater demand for bespoke event
planning services. From weddings to corporate events, clients are seeking
unique and tailored experiences that reflect their personal or brand values.
This trend is particularly prevalent among high-net-worth individuals and
luxury brands, driving demand for high-end, exclusive event services (The
Luxury Hospitality Group, 2024).
4. Sustainability in Events: There is a growing focus on sustainable events. As
environmental concerns rise, more companies and individuals are opting for
eco-friendly event solutions. The use of sustainable materials, waste reduction
strategies, and carbon offset initiatives is becoming a key focus for event
planners (Sustainability in Event Planning, 2024).
MARKET CHALLENGES AND RISKS
While the event planning industry continues to thrive, there are certain challenges and
risks that planners must navigate:
• Economic Uncertainty: While the industry has shown strong growth,
economic downturns or recessions can lead to reduced spending on non-
essential activities such as corporate events and luxury parties. During such
periods, planners may face reduced budgets and client cancellations
(IBISWorld, 2024).
• Rising Competition: With the industry’s growth comes increased
competition. Event planning businesses are vying for the same clients, which
can lead to price wars and pressure to constantly innovate. Differentiation and
offering unique services are critical to sustaining a competitive advantage (G2,
2024).
• Post-Pandemic Adjustments: The post-pandemic era has reshaped the event
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industry, with a shift toward hybrid events. While this offers growth
opportunities, it also requires significant investment in technology and
infrastructure to support virtual and hybrid components (EventMB, 2024).
FUTURE OUTLOOK
Looking forward, the event planning and management industry is expected to
continue its trajectory of growth. The hybridization of events, increased corporate
spending, and the demand for personalized, luxury experiences will drive future
expansion. Event planners who embrace technology, sustainability, and a customer-
centric approach will be well-positioned to succeed in this dynamic market.
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4. Services and Business Structure
OUR PRODUCTS & SERVICES
Oh Pretti! Events & Rentals LLC is going to offer varieties of services at customer’s
doorstep within the scope of party and event planning industry in the USA. Our
intention of growing our event planning company is to make profits from the industry
and we will do all that is permitted by the local laws in the USA to achieve our aim
and ambition.
Core Services
• Private Events Planning
• Corporate Event Planning
• Wedding Planning
• Birthday Planning
• Indoor and Outdoor Party Planning
• Annual General Meetings
• Sports Tournaments / Competitions Planning
• Party Rental Services
• Catering Service
• Event Planning Consulting and Advisory Services
Allied Services:
• Floral design
• Space design and decor
• Musicians and DJs
• Lighting
• Audio-visual rentals and support
Through subcontractors, Oh Pretti! Events & Rentals LLC offers:
• Event security
• Wait Service
• Valet service
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Chief Operating
Officer (Owner)
Warehouse
Manager
Administrator/
HR Manager
Accountant
Front Desk
Officer
Marketing &
Sales Executive
Event Planning
Consultant
• Birthday Cakes and Bakes
Future Services plans
• Space rental
• Facility management service
OUR BUSINESS STRUCTURE
Oh Pretti! Events & Rentals LLC is a events planning and decor company that intends
to start small, but looks to grow big in order to compete favorably with leading event
planner and party supply rental companies both in the USA and on a global stage.
We are aware of the importance of building a solid business structure that can support
the picture of the kind of world class event planning business we want to own. This is
why we are committed to only hiring the best hands within our area of operations.
At Oh Pretti! Events & Rentals LLC, we will ensure that we hire people that are
qualified, hardworking, creative, customer centric and are ready to work to help us
build a prosperous business that will benefit all the stake holders (the owners,
workforce, and customers).
At initial, we intend to hire the following staff for our business:
• Chief Executive Officer (Owner)
• Warehouse Manager
• Event Planning Consultant
• Admin Officer/HR Manager
• Marketing and Sales Executive
• Accountant
• Front Desk Officer
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JOB ROLES AND RESPONSIBILITIES
Chief Operating Officer:
• Increases management’s effectiveness by recruiting, selecting, orienting,
training, coaching, counseling, and disciplining managers; communicating
values, strategies, and objectives; assigning accountabilities; planning,
monitoring, and appraising job results; developing incentives; developing a
climate for offering information and opinions; providing educational
opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission,
and overall direction – i.e. leading the development and implementation of the
overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
Warehouse Manager
• Manages the party rental equipment (tables, chairs, flatware, linens,
centerpieces, stages, tents, canopies, public address system, red carpet, drums,
plates, glasses, cutleries and other items for public and private parties and
events)
• Achieves maximum profitability and over-all success by controlling costs and
quality of equipment and service.
• Supervises weekly schedules. Schedule staff as necessary to ensure adequate
and consistent levels of service
• Responsible for event and party supply rental control policies and completion
of necessary forms.
• Follows proper purchasing and requisitioning procedures.
• Co-ordinates the general assembling and dismantling of tents, tables, chairs,
stage and ensure that they are safely transported to and fro event venues.
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Admin and HR Manager
• Responsible for overseeing the smooth running of HR and administrative tasks
for the organization
• Designs job descriptions with KPI to drive performance management for
clients
• Regularly hold meetings with CEO to review the effectiveness of HR Policies,
Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders;
evaluating new products.
• Ensures operation of equipment by completing preventive maintenance
requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading
professional publications; maintaining personal networks; participating in
professional organizations.
• Oversees the smooth running of the daily office activities.
Marketing and Sales Executive
• Identifies, prioritizes, and reaches out to new partners, and business
opportunities et al
• Identifies development opportunities; follows up on development leads and
contacts; participates in the structuring and financing of projects; assures the
completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with
company policy
• Responsible for handling business research, marker surveys and feasibility
studies for clients
• Responsible for supervising implementation, advocate for the customer’s
needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
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• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company
Event Planning Consultant
• Responsible for interviewing and hiring vendors, selecting and ordering
materials, negotiating rates, coordinating the sequence of events, following up
with guests and vendors and producing full-scale events.
• Plans, designs and produces events while managing all project delivery
elements within time limits
• Liaises with clients to identify their needs and to ensure customer satisfaction
• Conducts market research, gather information and negotiate contracts prior to
closing any deals
• Provides feedback and periodic reports to stakeholders
• Proposes ideas to improve provided services and event quality
• Organizes facilities and manage all event’s details such as decor, catering,
entertainment, transportation, location, invitee list, special guests, equipment,
promotional material etc
• Ensures compliance with insurance, legal, health and safety obligations
• Specifies staff requirements and coordinate their activities
• Cooperates with marketing and PR to promote and publicize event
• Proactively handle any arising issues and troubleshoot any emerging problems
on the event day
• Conducts pre- and post – event evaluations and report on outcomes
• Researches market, identify event opportunities and generate interest
Accountant
• Responsible for preparing financial reports, budgets, and financial statements
for the organization
• Provides managements with financial analyses, development budgets, and
accounting reports; analyzes financial feasibility for the most complex
proposed projects; conducts market research to forecast trends and business
conditions.
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• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company
Front Desk Officer
• Welcomes guests and clients by greeting them in person or on the telephone;
answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone)
provides the client with a personalized customer service experience of the
highest level
• Through interaction with clients on the phone, uses every opportunity to build
client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and
timely manner
• Consistently stays abreast of any new information on the company’s products,
promotional campaigns etc. to ensure accurate and helpful information is
supplied to clients when they make enquiries
• Receives Visitors / clients on behalf of the organization
• Receives parcels / documents for the company
• Handles enquiries via e-mail and phone calls for the organization
• Distributes mails in the organization
• Handles any other duties as assigned my the line manager
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5. MARKET ANALYSIS
One thing is certain; it is difficult to find a business that is strictly into just event &
party planning. This is so because such a business will find it difficult to maintain its
overhead and operational cost or generate enough income needed for business
expansion. In recent time, it is common to find party & event planning companies
engage in other complimentary services such as party rental services and the likes.
The event planning industry is in a continuous state of evolution and as such, ground
breaking strategies and ideas that are once highly successful are no longer as
productive as they were in time past. Close observation of the trend in the industry
reveals that the past few years have seen the rise and proliferation of social media and
new tech tools.
The trends also extends to increased attention paid to engagement and new market
segments, adopting eco-friendly measures and sustainability when planning events,
and of course increase in demands from event sponsors.
Lastly, aside from excellent customer services, event planning companies ensure that
they have some of the best and comfortable services for the clients. This will enable
them to continue to welcome repeated customers on a regular basis.
MARKET TRENDS
The event planning and entertainment industry is in a continuous state of evolution
and as such, ground breaking strategies and ideas that are once highly successful are
no longer as productive as they were in time past. Close observation of the trend in
the industry reveals that the past few years have seen the rise and proliferation of
social media and new tech tools.
As a matter of fact, social media has now become one of the most important tools
event planners leverage on to disseminate information about their events, interact with
attendees, solicit feedback, and create year-round engagement with their target
audience.
Furthermore, new software apps and emerging technology have made it easier for
event and wedding planners to gather all the needed data and information that will
help them plan and project for the future.
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In recent time, mobile event apps are becoming more popular; event planner can now
successfully host events via social media platforms / online platforms. In the United
States for example, there several vendors providing mobile apps with more event
planners patronizing the apps.
Over and above, with the invention of event apps, it is now compulsory for event
planners and venue owners to offer Wi-Fi throughout the event, in all meeting rooms.
The truth is that it will no longer be acceptable to not have Wi-Fi accessible at events;
people will hardly rent halls without Wi-Fi facility.
OUR TARGET MARKET
Even though Oh Pretti! Events & Rentals LLC will initially serve small to medium
sized business, from individual clients to well established businesses and corporate
clients, but that does not in any way stop us from growing to be able to compete with
the leading event & party supply rental companies in USA.
Our target market cuts across people of different class and people from all walks of
life, local and international organizations as well. We are coming into the industry
with a business concept that will enable us work with the highly placed people and
companies in the country and at the same with the lowly placed people and smaller
businesses.
Below is a list of the people and organizations that we have specifically design our
products and services for;
• Potential Couples/Young Adults
• Blue Chips Companies
• Corporate Organizations
• Religious Organizations
• Political Parties/Politicians
• Households/Families
• The Government (Public Sector)
• Schools (High Schools, Colleges and Universities)
• Sport Organizations
• Entrepreneurs and Start – Ups
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6. Customer & Competitor Analysis
DIRECT & INDIRECT COMPETITORS
Direct Competitors:
These are businesses that offer similar services and target the same type of clients as
Oh Pretti! Events & Rentals LLC. They provide end-to-end event planning and
coordination, with a focus on high-end design, luxury rental furniture, and décor
services. These businesses typically cater to corporate clients, weddings, private
parties, and high-net-worth individuals looking for bespoke event services.
1. Luxury Event Planning Firms: These competitors specialize in delivering
full-service event planning, often focusing on luxury events. They handle all
aspects of event coordination, including venue selection, décor, entertainment,
catering, and transportation. Their clients tend to be individuals or companies
with substantial budgets who seek elegant and opulent experiences. These
firms have an edge due to their established relationships with high-end
vendors and event locations. They often boast a portfolio of high-profile
clients, ensuring that their services remain in demand. Their market share is
typically significant in metropolitan areas with affluent populations.
2. Custom Event Design Providers: These competitors concentrate heavily on
designing bespoke events that reflect the client's unique vision. Their services
range from conceptualizing the event’s theme, décor, and aesthetics to
overseeing the implementation and execution of the event. Custom event
design providers excel in personalization and creativity, often offering tailored
luxury rentals, such as designer furniture and high-quality event décor. They
appeal to mid-to-high-income clients and focus on delivering unique,
memorable events, particularly for weddings, gala dinners, and exclusive
corporate events. Their market reach is solid in urban centers where
consumers prioritize customization and creativity in their events.
3. Corporate Event Management Companies: These companies focus on
providing event planning services specifically for corporate events such as
conferences, trade shows, team-building activities, and corporate seminars.
They handle all logistics, from venue sourcing to managing multiple vendors
and ensuring the event’s smooth execution. These competitors often work with
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large corporations, government agencies, and educational institutions, offering
a more structured, formal service compared to the creative flair seen in
personal events. Their strength lies in their ability to manage large-scale
events with precision and professionalism, ensuring that clients meet their
business objectives.
Competitor
Category
Key Services Target
Market
Key Strengths Market
Share/Reach
Competitive
Edge
Luxury
Event
Planning
Firms
Full-service
event
planning,
luxury décor,
event rentals,
catering
coordination
High-net-
worth
individuals,
corporations,
celebrities
Premium
service,
exclusive vendor
relationships,
high-profile
clients
Significant
market share
in luxury
event sector
Reputation
for luxury and
exclusivity
Custom
Event Design
Providers
Bespoke
event design
and planning,
luxury
rentals, décor
Mid-to-high-
income clients,
engaged
couples,
corporations
Tailored
designs, high-
quality rentals,
unique events
Solid presence
in weddings
and high-end
private events
Expertise in
creating
personalized,
aesthetic
experiences
Corporate
Event
Management
Companies
Corporate
events,
conferences,
seminars,
team-building
Large
corporations,
business
organizations,
SMEs
Efficient
logistics, high-
level
professionalism
Dominates
corporate
event sector
Specialized in
corporate-
focused
events
Indirect Competitors:
Indirect competitors, while not offering full-service event planning, provide essential
services that contribute to event success. These businesses may specialize in specific
areas, such as catering, virtual events, ticketing, or providing event venues. They
serve a broad range of markets, from individual planners looking for affordable
solutions to businesses in need of virtual event hosting. While they may not be direct
threats to Oh Pretti! Events & Rentals LLC, their services can sometimes overlap or
complement event planning, especially in a more fragmented market.
1. Event Venue and Coordination Providers: These competitors specialize in
offering event spaces with integrated planning services. These venues often
come with a set of in-house event coordination services, which could range
from managing event schedules to providing basic décor and rentals. Their
market typically consists of clients who want a one-stop-shop for both the
venue and event planning services. They compete indirectly with Oh Pretti!
Events & Rentals LLC by providing a bundled service that could attract
clients looking for convenience. Their strength lies in the physical
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infrastructure they provide, including large venues capable of accommodating
a wide variety of events.
2. Catering and Hospitality Providers: Catering businesses that also offer
limited event services, such as food-related décor and styling, fall into this
category. These competitors primarily target smaller events, weddings,
corporate functions, and private parties, focusing on delivering exceptional
food and beverage services. While they may not provide full event planning or
design services, they contribute significantly to the overall event experience.
Their market share is usually significant in the catering and small-event sector,
where food plays a critical role in the event's success. They often partner with
event planners or venue providers to offer complete event solutions.
3. DIY Event Planning Platforms: These are self-service online platforms or
apps that provide tools for individuals to plan and organize their own events.
Platforms like these typically offer vendor directories, event timelines, and
budget trackers. While these services are not full-service event planning
providers, they cater to individuals looking for a more hands-on approach,
often with smaller budgets. The rise of DIY platforms has democratized event
planning, offering clients the ability to organize weddings and parties without
professional assistance. Their market reach is vast, attracting budget-conscious
clients or those who prefer to take the reins of their event planning.
4. Virtual Event Solutions Providers: With the increasing popularity of virtual
and hybrid events, these companies offer event platforms that allow for online
conferences, webinars, meetings, and trade shows. They serve corporate
clients, educational institutions, and organizations that need virtual spaces for
their events. While they do not provide physical event planning services, they
compete in the broader event industry by offering innovative, flexible
solutions for remote and hybrid gatherings. Their strength lies in their
advanced technology and ease of use, making them an attractive alternative for
businesses looking to host events remotely.
5. Ticketing and Registration Platforms: These companies provide platforms
for event organizers to sell tickets, manage guest lists, and handle registrations
for events. While they do not focus on event planning, their services are
integral to the success of larger public events such as festivals, concerts, and
conferences. These platforms are widely used by both individuals and
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businesses and cater to events of all sizes. While they don't compete directly
with full-service planners, they are an important player in the broader event
ecosystem.
OUR COMPETITIVE ADVANTAGE
At Oh Pretti! Events & Rentals LLC, our competitive advantage stems from a
unique combination of personalized service, extensive experience, and a commitment
to providing luxurious, customized event experiences. This advantage is built on the
following key factors:
1. Mother-Daughter Expertise
Our foundation as a mother-and-daughter team brings a deeply personal touch to each
event we plan. With over 10 years of combined experience in event planning and
design, our approach is driven by passion, attention to detail, and a genuine love for
creating memorable experiences. This relationship fosters strong communication and
trust with our clients, ensuring that their vision is executed flawlessly.
2. Luxury Event Design and Rentals
We specialize in creating opulent, tailor-made events, offering luxury furniture rentals
and design services that are exclusive and high-end. Unlike mass-market event
planning services, we offer bespoke designs that cater to the unique vision and
personality of each client, setting us apart as a provider of luxury, custom-tailored
experiences.
3. Wide Network of Vendors
Over the years, we have cultivated a strong network of high-end vendors, from florists
to caterers, photographers, and entertainers. This network allows us to provide
exclusive services and products that aren’t available through other providers. Our
ability to secure top-quality vendors ensures that every event is executed seamlessly
and with the finest details in place.
4. Passion for Interior Design
Diamond’s passion for interior design brings a fresh and artistic perspective to event
planning. This creative edge allows us to produce beautifully designed events that
integrate aesthetic value with functional elements. Whether it’s a luxurious wedding
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or a corporate gala, our designs stand out for their elegance and unique flair.
5. End-to-End Services
From initial concept through to event day, Oh Pretti! Events & Rentals LLC offers
a comprehensive, one-stop solution. We manage every aspect of the event, including
venue selection, design, vendor coordination, and execution, ensuring a stress-free
experience for our clients. Our ability to handle everything under one roof is a distinct
advantage over competitors who may require clients to coordinate with multiple
service providers.
6. Customization and Personalization
Unlike larger event planning companies, we focus on crafting personalized and
bespoke events. Each detail is customized to fit the client’s style, taste, and needs,
ensuring that every event feels unique and special. Our clients value this personalized
service, knowing that no two events we create are ever the same.
7. Flexibility and Scalability
Our business model allows us to work with clients of all sizes, from intimate
gatherings to large-scale corporate events. We adapt to the specific needs of each
client, offering flexible packages and services that can scale as required. This ability
to accommodate various event sizes and budgets allows us to serve a broad market,
from luxury weddings to corporate functions.
8. Client-Centric Approach
At Oh Pretti! Events & Rentals LLC, we put our clients first. Our personalized
service, combined with our deep understanding of the industry, means we can offer
tailored solutions that perfectly match our clients’ visions. We listen to our clients'
needs and work tirelessly to ensure that their expectations are exceeded, fostering
long-term relationships built on trust and satisfaction.
9. Strong Reputation and Trust
Over the years, we’ve built a strong reputation for creating successful, luxurious
events. Our client base, which includes high-net-worth individuals and corporations,
trusts us to handle their most important events. Our consistent delivery of top-tier
service has resulted in repeat business, referrals, and an ever-growing list of satisfied
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customers.
10. Commitment to Sustainability
We are committed to promoting sustainability within our business practices. By
sourcing eco-friendly materials, using sustainable event practices, and partnering with
like-minded vendors, we ensure that our events not only leave a lasting impression but
also a minimal environmental footprint.
In summary, Oh Pretti! Events & Rentals LLC stands apart from its competitors
through its unique blend of personal expertise, luxury offerings, customized designs,
and client-centric approach. These elements, combined with our solid industry
experience and strong reputation, provide us with a clear competitive advantage in the
event planning market.
CUSTOMER ANALYSIS
We are into the industry with a business concept that will enable us work with the
highly placed people and companies in the country and at the same with the lowly
placed people and smaller businesses.
Below is a list of our potential customers that we have specifically design our
products and services for;
• Potential Couples/Young Adults
• Blue Chips Companies
• Corporate Organizations
• Religious Organizations
• Political Parties/Politicians
• Households/Families
• The Government (Public Sector)
• Schools (High Schools, Colleges and Universities)
• Sport Organizations
From the above, we have segmented our potential customer into following major
categories:
• Corporate customer
• Individual and Private Customer
• Non-Profit Organizations
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Corporate
25%
Private
50%
Non-Profit
25%
Potential Customer
Corporate Private Non-Profit
The corporate market is defined as businesses which hold at least one off-site event
each year. Businesses often have A/V and public relations needs in concert with their
events which may serve a marketing function for the business. Whether entertaining
the press, clients, or board members, businesses require professional execution,
between the event managers and their business’s objectives for the event.
The private market includes households with a combined household income of over
$80,000 per year (those most likely to throw an upscale event in a rented venue). This
group puts a great deal of pressure on event planners and requires added attention, as
lavish events may be uncommon for them. They require hands-on work and planning
as well as expert advice and referrals throughout the process.
The non-profit market is defined as non-profit organizations which hold at least one
off-site event each year. Very price conscious, the non-profit market looks for in-kind
donations and discounted services whenever possible. Some non-profits realize the
benefit of paying for great events which lead, in kind, to improved perception of the
organization and donations, while others will take the lowest price available at the
minimal quality level acceptable.
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7. Strategy and Implementation
SWOT ANALYSIS
Oh Pretti! Events & Rentals LLC do not intend to launch out with trial and error
hence the need to conduct a proper SWOT analysis. We know that if a proper SWOT
analysis is conducted for our business, we will be able to position our business to
maximize our strength, leverage on the opportunities that will be available to us,
mitigate our risks and be welled equipped to confront our threats.
Strengths
1. Experienced and Passionate Leadership
As a mother-daughter team with over 10 years of combined experience in
event planning and design, we bring both passion and expertise to every event
we handle. Our ability to collaborate effectively ensures that every detail is
executed to perfection, making us stand out in the industry.
2. Luxury and Customization
We offer bespoke event design and luxury rentals, which sets us apart from
competitors who may rely on standard packages. Our attention to detail and
dedication to creating unique, high-end experiences for each client gives us a
competitive edge.
3. Established Network of Vendors
Over the years, we have cultivated a strong network of reliable and high-
quality vendors, from florists to photographers, caterers, and entertainers. This
network ensures that we can provide the best services and products for our
clients, strengthening our position in the market.
4. Comprehensive Service Offering
Our ability to handle every aspect of event planning—from venue selection to
event execution—means our clients don’t have to deal with multiple service
providers. This all-inclusive approach simplifies the planning process for our
clients and enhances customer satisfaction.
5. Client-Centric Approach
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We focus on building long-lasting relationships with our clients. By offering
personalized and tailored services that reflect our clients' unique tastes and
needs, we ensure a high level of satisfaction and loyalty, leading to repeat
business and referrals.
Weaknesses
1. Limited Physical Presence
Currently, Oh Pretti! Events & Rentals LLC does not have a physical
storefront or office space. While we operate remotely, having a physical
location could potentially help establish a more visible presence in the local
market and serve as a place for clients to meet with us and experience the
luxury rentals firsthand.
2. Dependence on External Vendors
While our extensive network of trusted vendors is a strength, we are still
dependent on external providers for certain aspects of event planning, such as
catering, furniture rentals, and décor. Any disruptions in our vendor
relationships could affect the quality or timing of the services we provide.
3. Limited Brand Awareness
Despite having a niche market focus on luxury events, our brand awareness
outside the local area is currently limited. As we expand our client base, more
efforts will need to be made to increase brand recognition and position
ourselves as a leading luxury event planning company.
4. High Operational Costs
Offering luxury, customized events comes with higher operational costs, such
as premium vendor fees, transport for luxury rentals, and more. While we
provide exceptional services, these costs can sometimes limit our ability to
remain competitive with larger, mass-market event planning companies.
Opportunities
1. Growing Demand for Luxury Events
The demand for luxury events is growing as more clients seek personalized,
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high-end experiences for their special occasions. With the rise in disposable
income among affluent individuals, there is a significant opportunity for us to
cater to weddings, corporate events, and exclusive parties, driving growth for
our business.
2. Expansion into Corporate Event Planning
Many corporations are investing in luxury and unique events for team-
building, conferences, and client relations. By tapping into this corporate
market, Oh Pretti! Events & Rentals LLC has the opportunity to expand its
service offerings and diversify its client base.
3. Eco-Friendly and Sustainable Events
As sustainability becomes a significant focus for consumers, offering eco-
friendly event options can attract clients who are passionate about reducing
their environmental footprint. By incorporating green practices, such as
sustainable décor, zero-waste catering, and eco-friendly rentals, we can appeal
to a broader audience and differentiate ourselves in the market.
4. Digital Event Solutions and Virtual Services
The rise of virtual events presents an opportunity for us to expand our service
offerings. Virtual conferences, hybrid events, and live-streamed experiences
are increasingly popular, especially in the wake of the COVID-19 pandemic.
By integrating technology into our services, we can offer innovative solutions
that cater to the growing demand for digital and hybrid events.
Threats
1. Intense Competition
The event planning industry is highly competitive, with numerous established
players in the market. Larger, more established firms with extensive resources
and advertising budgets pose a significant threat to smaller players like Oh
Pretti! Events & Rentals LLC, making it challenging to stand out in a
crowded marketplace.
2. Economic Downturns
Economic instability can have a direct impact on the event planning industry,
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as luxury events are often the first to be cut during financial crises. A
slowdown in the economy could reduce client budgets, leading to fewer high-
end events and potentially affecting our revenue stream.
3. Changing Client Expectations
Clients’ expectations and demands in the event planning industry are
constantly evolving. Keeping up with the latest trends, technology, and design
elements requires continuous innovation and investment. Failure to adapt to
changing client preferences may result in a loss of business to more agile
competitors.
4. Rising Operational Costs
The cost of luxury rentals, décor, and other event essentials is on the rise,
which could affect our profit margins. Increased fuel prices, labor costs, and
supply chain disruptions could lead to higher expenses, putting pressure on our
ability to maintain competitive pricing while still providing top-notch services.
SALES AND MARKETING
Sales Forecast
One thing is certain, there would always be parties, marriages, indoor and outdoor
events in the country and as such the services of event planning & party supply rental
companies will always be needed. This, we have at the back of our minds always.
We have been able to critically examine the event planning market and we have
analyzed our chances in the industry and we have been able to come up with the
following sales forecast. The sales projections are based on information gathered on
the field and some assumptions that are peculiar to startups in USA.
Sales Forecast
FY 1 FY 2 FY 3
Sales
Corporate
Events
$54,200 $65,040 $71,544
Private Events $25,800 $30,960 $34,056
Other NPO
Events
$15,300 $18,360 $20,196
Total Sales $95,300 $114,360 $125,796
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Note: The projection is done based on what is obtainable in the
industry and with the assumption that there won’t be any major
economic meltdown and natural disasters within the period stated
above. There won’t be any major competitor offering same
additional services as we do within same location. Please note that
the above projection might be lower and at the same time it might
be higher.
MARKETING STRATEGY AND SALES STRATEGY
A solid marketing and sales strategy is essential for positioning Oh Pretti! Events &
Rentals LLC as a leading luxury event planning company in the Minneapolis,
Minnesota area. Our marketing strategy will leverage both digital and traditional
channels, emphasizing our unique value proposition of personalized service, luxury
design, and end-to-end event management. The sales strategy will focus on building
long-term relationships with clients and expanding our market presence.
Marketing Strategy
Our marketing strategy will focus on building brand awareness, targeting our ideal
clients, and differentiating ourselves from competitors through our luxurious, bespoke
services. We will employ a combination of digital marketing, local community
engagement, and strategic partnerships to drive growth and increase brand visibility.
1. Brand Positioning
We aim to position Oh Pretti! Events & Rentals LLC as a luxury event planning
and rental service catering to high-net-worth individuals, corporations, and premium
event organizers. Our brand will be associated with quality, elegance, and
personalized experiences that reflect the unique tastes and preferences of our clients.
Our messaging will emphasize luxury, customization, and unparalleled attention to
detail, establishing us as the go-to choice for bespoke, high-end events.
2. Target Market Segmentation
We will segment our target market into the following key categories:
• Affluent Individuals: High-net-worth individuals looking for exclusive,
customized events such as weddings, milestone celebrations, and private
parties.
• Corporate Clients: Businesses seeking luxury event planning services for
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conferences, product launches, and corporate celebrations.
• Luxury Event Planners & Coordinators: Other planners who seek premium
rentals and design services for their own clients.
• Venues and Hospitality Providers: Event spaces and hotels looking to
collaborate for event design, rentals, and coordination services.
3. Digital Marketing and Online Presence
• Website Optimization: Our website will be a key platform for showcasing
our portfolio, services, client testimonials, and contact information. The site
will be optimized for SEO, ensuring that potential clients find us when
searching for luxury event planning services in Minnesota.
• Social Media Marketing: We will actively maintain social media accounts on
platforms like Instagram, Facebook, and Pinterest, which are ideal for visual
content related to event design. Regular posts, behind-the-scenes videos, event
highlights, and client testimonials will be used to engage our audience and
build a loyal following.
• Content Marketing: We will produce engaging blog posts, event planning
tips, and client success stories on our website. Additionally, we will create
video content showcasing our events, design process, and rentals. This content
will help educate potential clients on the luxury event services we provide.
• Email Marketing: We will create an email marketing campaign to stay in
touch with past clients, provide event planning advice, and offer special
promotions. Email newsletters will feature upcoming event trends, services,
and new luxury rentals.
4. Influencer Marketing and Partnerships
We will collaborate with local influencers, wedding planners, and lifestyle bloggers
who align with our luxury brand. These influencers can help extend our reach by
showcasing our events, sharing experiences, and recommending our services to their
followers. Additionally, we will form partnerships with high-end vendors such as
florists, photographers, and venues, where we can offer joint packages and cross-
promote each other's services.
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5. Local Advertising and Sponsorships
We will target luxury publications, local event magazines, and websites to advertise
our services. Additionally, we will sponsor high-profile local events, charity galas,
and business conferences, ensuring our brand is associated with exclusive gatherings.
Sponsorships will increase our visibility among affluent individuals and corporate
decision-makers.
6. Referral Program
To encourage word-of-mouth marketing, we will create a referral program that
rewards clients and partners who refer new customers. This could include discounts
on future services, exclusive offers, or gifts. By incentivizing referrals, we can tap
into the power of satisfied clients and their networks.
Sales Strategy
Our sales strategy will focus on generating leads, converting them into clients, and
retaining long-term relationships through personalized service, consistent follow-ups,
and exceptional customer experiences. The sales approach will be consultative and
centered on understanding the client’s vision, offering tailored solutions, and creating
a seamless event planning experience.
1. Consultative Sales Approach
We will employ a consultative sales strategy, where our sales team engages with
potential clients to understand their needs, preferences, and vision for their events.
Our goal will be to build a strong relationship based on trust, offering personalized
solutions that align with their budget and style. By actively listening and proposing
customized event plans, we position ourselves as experts who add value, not just as
service providers.
2. Lead Generation
We will generate leads through:
• Website Inquiries: Our optimized website will feature a simple and engaging
contact form for prospective clients to reach out for quotes or consultations.
• Social Media Engagement: Active social media marketing will help us
generate leads by prompting potential clients to inquire about our services and
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offerings.
• Networking and Referrals: Our established relationships with vendors, event
venues, and influencers will drive referrals and generate organic leads. We
will also attend local business events, networking mixers, and trade shows to
connect with potential clients.
• Online Advertising: We will invest in Google Ads and Facebook Ads
targeted to individuals searching for luxury event services in Minnesota.
3. Sales Funnel and CRM
Once leads are generated, they will enter a structured sales funnel where they will be
nurtured through personalized communications, event consultations, and tailored
proposals. We will use a Customer Relationship Management (CRM) system to track
all leads, maintain communication history, and ensure timely follow-ups. Our CRM
will help identify which leads require more attention and personalize each client
interaction to convert them into paying clients.
4. Pricing Strategy
We will offer tiered pricing for our services to accommodate a range of budgets.
While luxury events will be our core offering, we will provide flexible packages for
clients who want a more scaled-back event experience while still benefiting from our
design and rental services. We will ensure that our pricing aligns with the market
demand for premium event planning and the value we deliver.
5. Client Retention and Upselling
Our sales strategy will not only focus on converting new leads but also on retaining
existing clients through exceptional service and relationship-building. After an event,
we will follow up with clients to gather feedback and ensure satisfaction, which can
lead to future business opportunities. Additionally, we will offer upselling
opportunities such as enhanced décor packages, add-ons like catering or photography,
and future event planning services.
6. Strategic Partnerships and Collaborations
To increase sales opportunities, we will forge long-term partnerships with event
venues, vendors, and other industry professionals. This network will help generate
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referrals, increase brand exposure, and provide mutual benefits. By collaborating with
other premium service providers, we can create exclusive packages and offer more
value to clients.
SUSTAINABILITY AND EXPANSION STRATEGY
Sustainability is at the core of our business philosophy at Oh Pretti! Events & Rentals
LLC. As we grow, we are committed to reducing our environmental impact while
ensuring that every event we design reflects our dedication to sustainability. Our aim
is to not only meet the growing demand for eco-friendly practices within the luxury
event planning industry but also to set the standard for responsible event management.
To accomplish this, we will incorporate sustainable practices into every aspect of our
operations, from event design and décor to waste management and vendor
partnerships.
One of the key pillars of our sustainability strategy will be eco-friendly event design
and rentals. We plan to prioritize the use of recyclable, biodegradable, and sustainable
materials in all our décor and furniture offerings. Whether it's sourcing furniture made
from responsibly harvested wood or utilizing organic fabrics, we are committed to
offering sustainable options to our clients. Reusable event décor will be a hallmark of
our service, as we will provide high-quality, long-lasting rental items to reduce the
need for single-use products. By promoting and practicing green event practices, we
aim to minimize waste at events, encouraging digital invitations, paperless agendas,
and the use of reusable items for décor and table settings. Furthermore, we will work
closely with eco-conscious vendors, such as florists and caterers, who share our
commitment to reducing environmental impact.
We will also implement comprehensive waste reduction and recycling practices. Post-
event, we will offer clean-up services that include sorting and recycling materials
such as plastic, paper, and food waste, reducing the carbon footprint of each event.
We will encourage our clients to opt for waste-reducing solutions, ensuring that every
event we manage contributes to a greener planet. Through digital solutions, we will
further minimize paper waste by providing clients with digital event materials,
including invitations and event programs.
In addition to promoting sustainability in our day-to-day operations, we will focus on
energy efficiency and sustainable transportation practices. Our team will prioritize the
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use of energy-efficient lighting and encourage clients to select venues with
sustainable energy practices, such as solar-powered lighting. We will also work with
vendors who operate eco-friendly vehicles, ensuring that the transportation of
materials and staff to events minimizes emissions and fuel consumption.
Our vendor partnerships will be crucial to maintaining a sustainable operation. We
will carefully vet our suppliers to ensure that they prioritize sustainable sourcing and
practices. We will seek partnerships with vendors who use environmentally friendly
materials, such as biodegradable tableware and locally sourced flowers, and who
actively pursue certifications for green business practices.
We will also take steps to educate our clients on the benefits of sustainable event
planning. We will offer sustainability-conscious event packages and provide resources
to help our clients make informed decisions on how they can contribute to an eco-
friendly event experience.
Expansion is a critical part of our long-term growth strategy. As we establish a solid
presence in Minneapolis, we will gradually expand our footprint across Minnesota
and, eventually, other key regions in the United States. Our goal is to position Oh
Pretti! Events & Rentals LLC as a leader in the luxury event planning market,
catering to both corporate and private clientele with a full range of services, including
event design, luxury rentals, and comprehensive event management.
The first step in our geographic expansion will be to strengthen our presence in the
Minneapolis-St. Paul metropolitan area. This will involve deepening our relationships
with local event venues, corporate clients, and influencers. As we solidify our base in
Minnesota, we will begin exploring opportunities in neighboring cities like Duluth,
Rochester, and Bloomington. The success of these initial expansion efforts will allow
us to gradually enter other high-demand areas, such as Chicago, New York,
California, and Florida, where we can offer our services to a broader, more diverse
clientele.
As part of our service diversification, we will expand our portfolio of offerings to
include additional event-related services such as professional photography,
videography, and in-house catering. These services will not only enhance the value
we provide to our clients but also increase our revenue per event. We will also focus
on developing specialized services for high-profile corporate clients, offering tailored
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solutions for large-scale conferences, product launches, and trade shows. These new
offerings will allow us to tap into recurring business and build long-term relationships
with corporate entities.
To further diversify and strengthen our market position, we will explore mobile
services and event space opportunities. We may invest in a permanent event space
where we can host smaller, exclusive events or offer services for intimate corporate
gatherings. Additionally, as demand grows, we will consider franchising or licensing
our business model to trusted partners in other cities and regions, allowing us to
rapidly scale our operations while maintaining brand consistency.
In terms of operational scalability, we will invest in technology solutions that will
help us streamline our processes. This includes adopting event management software
and CRM tools that will allow us to manage larger volumes of events and maintain
strong customer relationships. Hiring and training will also play a pivotal role in our
growth strategy, as we will need to build a skilled team that can support our expanded
services. We will prioritize recruiting experienced professionals in event planning,
design, and logistics and will provide ongoing training to ensure they stay ahead of
industry trends.
As our operations grow, we will establish a centralized hub to manage inventory,
logistics, and warehousing, which will further enhance our ability to scale efficiently.
This hub will allow us to maintain a well-organized operation and fulfill event
requirements quickly and effectively.
By focusing on sustainable practices, service diversification, and strategic geographic
expansion, Oh Pretti! Events & Rentals LLC will continue to grow responsibly while
maintaining the quality and luxury that our clients expect.
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8. Financial Forecasts
Startup Expenditure (Budget)
Capital
Expenditure
Category
Estimated
Cost (USD)
Details/Description
Lease/Rent Deposit $15,000 Initial deposit for securing the event space
for the physical location.
Property Lease $48,000/year Annual rental cost for the event space
(estimated at $4,000/month).
Renovation &
Interior Design
$60,000 Cost of renovating and designing the space
to meet the brand's luxury aesthetic.
Furniture & Fixtures $30,000 Purchase of high-end furniture and fixtures
for the event space, including tables, chairs,
and display items.
Event Rental
Inventory
$85,000 Acquisition of inventory for luxury rentals,
including furniture, linens, décor items, etc.
Technology Setup
(POS, CRM,
Website)
$15,000 Costs for setting up point-of-sale systems,
customer relationship management software,
and website.
Storage and
Warehousing
$25,000 Costs for storage racks, inventory
management systems, and warehouse setup.
Signage and
Branding
$10,000 External and internal signage, including
branding and logo installation.
Security System $6,000 Installation of security systems (cameras,
alarms, access control).
Commercial Kitchen
Equipment
$25,000 Purchase of kitchen equipment for catering
services, including ovens, refrigerators,
cooking stations, and prep tools.
Marketing and
Advertising
$20,000 Initial budget for marketing and advertising
to promote the new physical location.
Legal & Permits $8,000 Fees for licenses, permits, and legal
expenses related to setting up the business.
Employee Training
& Hiring Costs
$12,000 Initial training programs, recruitment, and
onboarding costs for employees.
Insurance $7,000 Annual insurance premium covering
property, inventory, and liability.
Miscellaneous
Expenses
$5,000 Miscellaneous expenses, including supplies,
contingencies, etc.
Total Capital
Expenditure
$371,000 Total estimated capital expenditure for
opening the physical location.
Going by the report from detailed research and feasibility studies conducted, we will
need an average of $371,000 to start our online event & party supply rental business
in Minneapolis, Minnesota – USA.
Business Plan – Event Planning Services (Confidential)
Pa
g
e
37
Generating Funding / Startup Capital for Oh Pretti! Events &
Rentals LLC.
No matter how fantastic your business idea might be, if you don’t have the required
money to finance the business, the business might not become a reality. Finance is a
very important factor when it comes to starting a business. No doubt raising start – up
capital for a business might not come cheap, but it is a task that an entrepreneur must
go through.
At start, we do not intend to welcome any external business partners, which is why we
has decided to restrict the sourcing of the start – up capital to 3 major sources. These
are the areas we intend generating our start–up capital;
• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Generate major part of capital from bank loan and other funding sources.
Business Plan – Event Planning Services (Confidential)
Pa
g
e
38
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
Year 1 Year 2 Year 3
Net Income
Net Income
TOP LINE PROJECTIONS OVER THE NEXT THREE YEARS ARE AS
FOLLOWS:
Financial
Summary
FY 1
(USD)
FY 2
(USD)
FY 3
(USD)
Revenue $95,300 $114,360 $125,796
Total Expenses
$16,300
$17,800
$19,350
EBIT
$49,000
$61,560
$68,446
Income Tax
Expense
(20%)
$9,800 $12,312 $13,689
Net Income $39,200 $49,248 $54,757
Net Profit
Margin
41.13% 43.06% 43.52%
Business Plan – Event Planning Services (Confidential)
Pa
g
e
39
0
20000
40000
60000
80000
100000
120000
140000
FY 1 FY 2 FY 3
Net Profit
Revenue Expenses Net Profit
Projected Income Statement
FY 1
FY 2
FY 3
Sales $95,300 $114,360 $125,796
Direct Cost of Sales $30,000 35,000 $38,000
Other $0 $0 $0
Total Cost of Sales $30,000 35,000 $38,000
Gross Margin $65,300 $79,360 $87,796
Gross Margin % 68.52% 69.39% 69.79%
Expenses
Payroll
$15,000
$16,500
$17,150
Sales and Marketing
and Other Expenses
$1,000
$1,000
$1,000
Depreciation $0 $0 $0
Leased Equipment $0 $0 $0
Utilities $100 $100 $1000
Insurance $200 $200 $200
Rent $0 $0 $0
Other $0 $0 $0
Total Operating Expenses
$16,300
$17,800
$19,350 EBITDA
$49,000
$61,560
$68,446 Interest Expense $0 $0 $0
Taxes Incurred (20%) $9,800 $12,312 $13,689
Net Profit $39,200 $49,248 $54,757
Net Profit/Sales 41.13% 43.06% 43.52%
Business Plan – Event Planning Services (Confidential)
Pa
g
e
40
OWNER EQUITY
FY 1 FY 2 FY 3
Projected Annual Balance Sheet
Year 1 Year 2 Year 3 ASSETS USD USD USD Cash 49,300 101,060 157,194 Accounts
Receivable
0 0 0
Inventory Total
Current
Assets
49,300 101,060 157,194
Fixed assets 5,300 5,300 4,770 Depreciation 0 530 477 Net fixed
assets
5,300 4,770 4,293
TOTAL
ASSETS
54,600 105,830 161,487
Debt $0 6,000 4,000 Accounts
payable
0 0 0
Total
Liabilities
$0 6,000 4,000
Share
Capital
10,000 10,000 10,000
Retained
earnings
44,600 89,830 147487
TOTAL
LIABILITIES
& EQUITY
54,600 105,830 161,487
Business Plan – Event Planning Services (Confidential)
Pa
g
e
41
0
20000
40000
60000
80000
100000
120000
140000
160000
FY 1 FY 2 FY 3
CASH
CASH
Projected Annual Cash Flow Statement
Cash Flow
Statement
FY1
(USD)
FY2
(USD)
FY3
(USD)
Opening Balance 1,350 49,300 101,060
Cash Sales 95,300 114,360 125,796
Subtotal Cash from Operations 95,300 163,660 226,856
Additional Cash Received
Start-up Capital 10,000 0 0
Subtotal Cash Received 10,000 0 0
Cash Expenditures
Cost of goods 30,000 35,000 38,000
Operating Expenses 16,300 17,800 19,350
Subtotal Spent on Operations 46,300 52,800 57,350
Additional Cash Spent
Taxes 0 9,800 12,312
Loan Repayment 0 0 0
Bank Overdraft Repayment 0 0 0
Purchase of Assets 10,000 0 0
Subtotal Additional Cash
Spent
10,000 9,800 12,312
Net Cash Flow 49,300 51,760 56,134
Cash Balance 49,300 101,060 157,194
Business Plan – Event Planning Services (Confidential)
Pa
g
e
42
LIST OF SOURCES:
https://www.fortunebusinessinsights.com
www.alliedmarketresearch.com
www.statista.com
https://www.tridge.com
https://www.willisorchards.com
https://www.marketresearch.com
https://finance.yahoo.com
City of Brooklyn center NOTICE OF PUBLIC HEARING
Details for City of Brooklyn center NOTICE OF PUBLIC HEARING
Apr 24, 2025
CITY OF BROOKLYN CENTER NOTICE OF PUBLIC HEARING TO WHOM IT MAY CONCERN: Please
take notice that the Planning Commission of the City of Brooklyn Center will hold an in-person
public hearing on Thursday, May 8, 2025 at approximately 7:00 p.m. Meeting materials can be
accessed by visiting the City of Brooklyn Center's website at: https://www.brooklyncentermn.gov/. A
de nite time for this application to be considered cannot be given as it will depend on the
progression of the agenda items. TYPE OF REQUEST: Conditional Use Permit APPLICANT --
PROPERTY OWNER: Charlotte Pratt (Oh Pretti! Events & Rentals LLC) -- Thomas C Kite PROPERTY
ADDRESS -- PID: 6820 Humboldt Avenue North, Brooklyn Center, MN 55430 -- 36-119-21-22-0047
BRIEF STATEMENT OF CONTENTS OF PETITION: The Applicant is proposing to open an
approximately 2,051 square foot multi-purpose event space with commercial kitchen in the
Humboldt Shopping Center. Upon review of the proposal, it was determined that the Applicant will
require approval of a conditional use permit. Comments and questions may be forwarded to
gmcintosh@brooklyncentermn.gov up until 4:30 pm on the day of the meeting, or by contacting
Ginny McIntosh at (763) 569-3319. Your comments will be included in the record and addressed as
part of the meeting. Alternatively, you may participate in the Planning Commission meeting via
Webex at: logis.webex.com Meeting Number (Access Code): 2632 808 2342 Password:
BCPC05082025 By Phone: 1 (312) 535-8110 (Enter Access Code) Auxiliary aids for persons with
disabilities are available upon request at least 96 hours in advance. Please contact the City Clerk at
(763) 569-3300 to make arrangements. Respectfully, Ginny McIntosh Planning Manager Published
in the Sun Post April 24, 2025 1465202
Save Share
App. No. 2025-004
PC 05/08/2025
Page 1
Planning Commission Report
Meeting Date: May 8, 2025
Application No. 2025-004
Applicant | Property Owners: City of Brooklyn Center | City of Brooklyn Center, Economic
Development Authority of Brooklyn Center, and Cross of Glory Lutheran
Church
Location: 6001 Brooklyn Boulevard, 6007 Brooklyn Boulevard, and 6000 Ewing
Avenue North
Request: Preliminary and Final Plat
Map 1. Subject Property with Current and Former Alignment of Admiral Lane.
REQUESTED ACTION
The City of Brooklyn Center (“the Applicant”) is requesting approval of a preliminary and final plat for
ADMIRAL LANE ADDITION (Exhibit A), which contemplates the creation of three (3) outlots, the
dedication of right-of-way and certain drainage and utility easements.
Due to the nature of the requests, a public hearing notice was published in the Brooklyn Center Sun Post
on April 24, 2025 (Exhibit B). Mail notifications were sent to those property owners and residents
• Application Filed: 04/08/2025
• Review Period (60-day) Deadline: 06/07/2025
• Extension Declared: No
• Extended Review Period Deadline:
App. No. 2025-004
PC 05/08/2025
Page 2
located in vicinity of the Subject Property, and a public hearing notice uploaded to the City’s website. A
link to the public hearing notice was also published on the City’s website and sent out by email to
subscribers of the City’s weekly events bulletin.
Site Data
2040 Land Use Plan: LDR (Low Density Residential – 3.01-5 DU/Acre)
Neighborhood: Kylawn
Current Zoning: R1 (Low-Density Residential) and MX-N1 (Neighborhood Mixed-
Use) District
Site Area: Approximately 1.04 Acres
Surrounding Area
Direction 2040 Land Use Plan Zoning Existing Land Use
North Low-Density
Residential
MX-N1 (Neighborhood
Mixed-Use) and R1 (Low-
Density Residential
Single Family Detached
South PSP/Institutional R1 (Low Density Residential) Institutional (Cross of Glory
Lutheran Church)
East Neighborhood
Mixed-Use
MX-N2 (Neighborhood
Mixed Use)
Brooklyn Boulevard |
Undeveloped (CAPI USA)
West Low-Density
Residential
R1 (Low Density Residential) Single Family Detached
Note: The Subject Property is located within the identified Brooklyn Boulevard Overlay District under
the 2040 Comprehensive Plan.
PRELIMINARY AND FINAL PLAT
Image 1. Aerial Image Identifying Proposed Area for Re-Plat within Section of Phase II Brooklyn Boulevard Project (in red).
App. No. 2025-004
PC 05/08/2025
Page 3
Image 2. Phase II Brooklyn Boulevard Project Goals.
Image 3. Realigned Admiral Lane with Subject Property Parcels (May 2025).
The parcels located along the realigned portion of Admiral Lane were created as a result of the Brooklyn
Boulevard Phase II project and are considered “unbuildable.” This realignment was determined as part
of the modernization efforts for Brooklyn Boulevard, which is a County Road. Development over the
past 50 or so years had ultimately created a corridor that did not function as well as it should, with
numerous driveways and access points creating safety and operational concerns, limitations to potential
redevelopment (which, at the time were also hampered by an antiquated zoning code), substandard
trail and sidewalk connections for pedestrians and bicyclists, and transit facilities that had not been
integrated into the overall road framework.
In 2013, the City of Brooklyn Center, in cooperation with Hennepin County, Three Rivers Park District,
MnDOT, and Metro Transit, performed a corridor study along Brooklyn Boulevard (County Road 152)
App. No. 2025-004
PC 05/08/2025
Page 4
from Interstate 94 to 49th Avenue. With project goals aimed at enhancing traffic operations, and
improving roadway safety (through reduced access points and enhanced pedestrian and bicycle
facilities), it was determined that Admiral Lane should be realigned to create a common intersection
with 60th Avenue North.
As the Subject Property, as it exists today, has no viable development potential, the City and EDA have
no long-term use. The preliminary and final plat for what would be known as the ADMIRAL LANE
ADDITION would take these three (3) existing parcels of land and create three (3) outlots, new right-of-
way, and dedicated easements.
The City has been in discussion with the property owners immediately adjacent to each of the proposed
outlots about their interest in potentially acquiring these remnant parcels; however, no final
determination has been made at this time, and separate City and EDA approvals would be required in
order to convey any property.
Currently, the City of Brooklyn Center Public Works Department mows both 6000 Ewing Avenue North
and 6001 Brooklyn Boulevard. While the mowing itself is a relatively easy job with an industrial riding
mower, the total weekly effort during the summer months, including deployment time (travel
unloading, and equipment setup), takes an estimated 16-21 minutes each time. Over the course of a
standard 22-week mowing season, this results in approximately 6-8 hours of dedicated City staff time to
maintain what are effectively unbuildable parcels. A transfer in ownership would eliminate this ongoing
task and improve operational efficiency.
In the case of 6001 Brooklyn Boulevard, which is adjacent to Cross of Glory Lutheran Church, this portion
of land contains the former alignment of Admiral Lane as well as City sanitary and storm sewer
infrastructure. The City intends on retaining an easement over these areas to ensure continued access
for inspection, maintenance, and any future repairs, and preserve essential utility functions even if
ownership is eventually transferred.
Address Zoning District Remaining Lot Size Constraints to Development
6000 Ewing Avenue N R1 (Low Density
Residential)
As part of Proposed
Outlot B: 6,134 SF
Does not meet lot size minimums for
an R1 District property as portion of
property to be dedicated as new
Admiral Lane right-of-way.
6007 Brooklyn Blvd MX-N1
(Neighborhood
Mixed-Use 1)
As part of Proposed
Outlot C: 4,265 SF
No minimum lot size requirement
for MX-N1 District; however, portion
of property to be dedicated as new
Admiral Lane right-of-way and
residual lot provides relocated curb
cut access for adjacent 6013
Brooklyn Boulevard to the north.
6001 Brooklyn Blvd MX-N1
(Neighborhood
Mixed-Use 1)
As part of Proposed
Outlot A: 18,681 SF
No minimum lot size requirement
for MX-N1 District; however,
vacated portion of Admiral Lane
located in area, as well as
underground utility infrastructure,
which limits ability to redevelop.
App. No. 2025-004
PC 05/08/2025
Page 5
City of Brooklyn Center Community Development and Engineering staff, and the City Attorney
conducted an initial review of the provided preliminary and final plats for ADMIRAL LANE ADDITION and
provided feedback. The Applicant’s consultant, SRF Consulting Group, Inc., provided revised plats based
on requested revisions and feedback. The provided preliminary and plat, dated May 7, 2025, represents
that last revised sets for City review—refer to Exhibit A.
The plat identifies proposed 5-foot easements for adjoining lot lines and 10-foot easements along public
ways, unless otherwise indicated. In addition, the plat clearly specifies plans to dedicate the proposed
new Admiral Lane right-of-way and Drainage and Utility easements via the ADMIRAL LANE ADDITION
plat. Additional requests, including the provision of legal descriptions, lot areas, and right-of-way
dedication areas have been included per City staff request.
CONDITIONS OF APPROVAL
City Staff recommends the following conditions be attached to any positive recommendation on the
approval of Planning Commission Application No. 2025-004 for ADMIRAL LANE ADDITION:
1. Approval of the preliminary plat, final plat, and mylar for ADMIRAL LANE ADDITION shall be
subject to the provisions as outlined under Chapter 35 (Unified Development Ordinance),
including, but not limited to Sections 35-8106 (Preliminary Plat) and 35-8107 (Final Plat).
a. Any comments and/or requirements from the City Attorney’s office.
2. Any comments and/or requirements as provided by Hennepin County.
3. The successful recording of said plat (mylar) with Hennepin County.
RECOMMENDATION
City staff recommend the Planning Commission recommend City Council approval of Planning
Commission Application No. 2025-004 for the ADMIRAL LANE ADDITION preliminary and final plats,
based on the findings of fact and subject to the Applicant complying with the Conditions of Approval
as noted above.
Attachments
Exhibit A- Preliminary and Final Plat for ADMIRAL LANE ADDITION, prepared by SRF Consulting Group,
Inc. and last revised May 7, 2025.
Exhibit B- Public Hearing Notice, dated April 24, 2025.
860
8
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C.
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OTHERWISE IND
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AN
D
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S,
UN
LE
SS
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AN
D
10
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HA
S AN
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D
ITION
AN
D
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BLOCK 1,
PEARSON
'S
THE EAST LINE OF LOTS 5
SH
E
E
T
1
O
F
1
S
H
E
E
T
S
2 FT.
CON
TOU
R INTE
RVA
L
AD
M
I
R
A
L
L
A
N
E
A
D
D
I
T
I
O
N
May 7,
20
2
5
Minn
ea
po
li
s,
MN
55
4
1
6
37
0
1
Wayza
ta Bou
levard
SRF Con
sult
i
ng
Grou
p
,
Inc.
Prepared By:
OU
TL
OT C,
AD
MIRAL LAN
E AD
D
ITION
OU
TL
OT B,
AD
MIRAL LAN
E AD
D
ITION
OU
TL
OT A,
AD
MIRAL LAN
E AD
D
ITION
Prop
o
sed Legal Descripti
on
s:
For Uti
l
i
t
y Detail
s.
See
20
1
8
Broo
k
lyn
Bou
levard Con
structi
on
Plans
AD
MIRAL LAN
E AD
D
ITION
plat.
and
Uti
l
i
t
y Easements,
as sho
wn hereon
,
to be dedica
ted via
The prop
o
sed righ
t of way of Admiral Lane and
the Drainage
AD
MIRAL LAN
E Total:
16
,22
0
Sq.
Ft.
(0.37
Acres)
6,67
6
Sq.
Ft.
Part of Lot 7,
Block 1,
Pea
rson
's Northp
o
rt 3rd Add
it
i
on
:
3,67
0
Sq Ft.
Part of Lot 6,
Block 1,
Pea
rson
's Northp
o
rt 3rd Add
it
i
on
:
5,87
4
Sq.
Ft.
Part of Lot 5,
Block 1,
Pea
rson
's Northp
o
rt 3rd Add
it
i
on
:
AD
MIRAL LAN
E Righ
t of Way
OU
TL
OT C Total:
4,26
5
Sq.
Ft.
(0.10
Acres)
4,26
5
Sq.
Ft.
Part of Lot 5,
Block 1,
Pea
rson
's Northp
o
rt 3rd Add
it
i
on
:
OU
TL
OT C,
AD
MIRAL LAN
E AD
D
ITION
OU
TL
OT B Total:
6,13
4
Sq.
Ft.
(0.14
Acres)
63
Sq.
Ft.
Vac
a
ted Admiral Lane:
6,07
1
Sq.
Ft.
Part of Lot 7,
Block 1,
Pea
rson
's Northp
o
rt 3rd Add
it
i
on
:
OU
TL
OT B,
AD
MIRAL LAN
E AD
D
ITION
OU
TL
OT A Total:
18
,68
1
Sq.
Ft.
(0.43
Acres)
Vac
a
ted Admiral Lane: 10
,88
9
Sq.
Ft
7,52
9
Sq.
Ft.
Part of Lot 6,
Block 1,
Pea
rson
's Northp
o
rt 3rd Add
it
i
on
:
26
3
Sq.
Ft.
Part of Lot 5,
Block 1,
Pea
rson
's Northp
o
rt 3rd Add
it
i
on
:
OU
TL
OT A,
AD
MIRAL LAN
E AD
D
ITION
Prop
o
sed Lot Area
s:
Zon
ed R1 (Low Densit
y Residenti
al)
Lot 7,
Block 1,
Pea
rson
's Northp
o
rt 3rd Add
it
i
on
:
Zon
ed MX-N1 (Neigh
b
o
rho
o
d
Mixed-Use 1)
Lot 6,
Block 1,
Pea
rson
's Northp
o
rt 3rd Add
it
i
on
:
Zon
ed MX-N1 (Neigh
b
o
rho
o
d
Mixed-Use 1)
Lot 5,
Block 1,
Pea
rson
's Northp
o
rt 3rd Add
it
i
on
:
(Per email
fr
om Cit
y of Broo
k
lyn
Center,
dated May 6,
20
2
5
)
Zon
ing
Informati
on
:
Broo
k
lyn
Center,
MN
55
4
3
0
63
0
1
Shing
le Cree
k Parkway
Cit
y of Broo
k
lyn
Center
Lots 6 and
7,
Block 1,
Pea
rson
's Northp
o
rt 3rd Add
it
i
on
Broo
k
lyn
Center,
MN
55
4
3
0
63
0
1
Shing
le Cree
k Parkway
of Broo
k
lyn
Center
Econ
o
mic Develop
ment Autho
rity
Lot 5, Block 1,
Pearson
's Northp
o
rt 3rd Add
it
i
on
Ow
ners:
Pr
e
l
i
m
i
n
a
r
y
P
l
a
t
15
0
30
SC
A
L
E
I
N
F
E
E
T
2ND
AD
D
ITION
CR
OSS
OF GLORY
Lot 1, Block 1
PEARSO
N
'S N
O
RTHPORT 3RD A
D
D
.Lo
t
6
Lo
t
5
Lo
t
7
BLOCK 1
AD
MIRAL LAN
E
E W I NG AV E NU E
45
.
3
4
P
EA R
SON
'S
NO
R
TH
PO
R
T
3RD
ADD
.
S
E
CO
RN
ER
O
F
LO
T
7
,
B
LO
CK
1
30
30
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W
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8
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6
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=39
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'59
"
C.BR
G.=N65
°32
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20 .56
S 01 °56 '59 "W 69 .38S04°59 '09 "E
13
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"W
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13
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S 04 °58 '26 "E252.6 2
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& T R A I L E A S E M E N TDRAINAGE, U T I L I T Y , S I D E W A L K
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r
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l
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r
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l
l
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p
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t
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th
e
Co
u
n
t
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of
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n
n
e
p
i
n
,
St
a
t
e
of
Mi
n
n
e
s
o
t
a
to
wi
t
:
(T
o
r
r
e
n
s
La
n
d
)
Lo
t
5,
Bl
o
c
k
1,
PE
A
R
S
O
N
'
S
NO
R
T
H
P
O
R
T
3R
D
AD
D
I
T
I
O
N
,
He
n
n
e
p
i
n
Co
u
n
t
y
,
Mi
n
n
e
s
o
t
a
.
An
d
th
a
t
th
e
Ci
t
y
of
Br
o
o
k
l
y
n
Ce
n
t
e
r
,
a
Mi
n
n
e
s
o
t
a
mu
n
i
c
i
p
a
l
co
r
p
o
r
a
t
i
o
n
,
fe
e
ow
n
e
r
of
th
e
fo
l
l
o
w
i
n
g
de
s
c
r
i
b
e
d
pr
o
p
e
r
t
y
si
t
u
a
t
e
d
in
th
e
Co
u
n
t
y
of
He
n
n
e
p
i
n
,
St
a
t
e
of
Mi
n
n
e
s
o
t
a
to
wi
t
:
(T
o
r
r
e
n
s
La
n
d
)
Lo
t
s
6
an
d
7,
Bl
o
c
k
1,
Pe
a
r
s
o
n
'
s
No
r
t
h
p
o
r
t
3r
d
Ad
d
i
t
i
o
n
,
He
n
n
e
p
i
n
Co
u
n
t
y
,
Mi
n
n
e
s
o
t
a
.
An
d
Th
o
s
e
pa
r
t
s
of
Ad
m
i
r
a
l
La
n
e
,
Ew
i
n
g
Av
e
n
u
e
No
r
t
h
an
d
St
a
t
e
Tr
u
n
k
Hi
g
h
w
a
y
No
.
15
2
(n
o
w
kn
o
w
n
as
Co
u
n
t
y
Ro
a
d
No
.
15
2
-
Br
o
o
k
l
y
n
Bo
u
l
e
v
a
r
d
)
as
de
d
i
c
a
t
e
d
in
Pe
a
r
s
o
n
'
s
No
r
t
h
p
o
r
t
3r
d
Ad
d
i
t
i
o
n
,
He
n
n
e
p
i
n
Co
u
n
t
y
,
Mi
n
n
e
s
o
t
a
ly
i
n
g
no
r
t
h
e
r
l
y
of
th
e
ce
n
t
e
r
l
i
n
e
of
sa
i
d
Ad
m
i
r
a
l
La
n
e
an
d
it
s
pr
o
l
o
n
g
a
t
i
o
n
s
,
ly
i
n
g
we
s
t
e
r
l
y
of
th
e
so
u
t
h
e
r
l
y
pr
o
l
o
n
g
a
t
i
o
n
of
th
e
ea
s
t
li
n
e
of
Lo
t
6,
Bl
o
c
k
1,
sa
i
d
Pe
a
r
s
o
n
'
s
No
r
t
h
p
o
r
t
3r
d
Ad
d
i
t
i
o
n
,
Mi
n
n
e
s
o
t
a
an
d
ly
i
n
g
ea
s
t
e
r
l
y
an
d
so
u
t
h
e
r
l
y
of
a
li
n
e
ru
n
pa
r
a
l
l
e
l
wi
t
h
an
d
di
s
t
a
n
t
30
.
0
0
fe
e
t
so
u
t
h
e
a
s
t
e
r
l
y
of
th
e
fo
l
l
o
w
i
n
g
de
s
c
r
i
b
e
d
"
L
i
n
e
A"
an
d
it
s
no
r
t
h
e
a
s
t
e
r
l
y
co
n
t
i
n
u
a
t
i
o
n
:
Sa
i
d
"L
i
n
e
A"
is
de
s
c
r
i
b
e
d
as
co
m
m
e
n
c
i
n
g
at
th
e
so
u
t
h
e
a
s
t
co
m
e
r
of
Lo
t
7,
Bl
o
c
k
1,
sa
i
d
Pe
a
r
s
o
n
'
s
No
r
t
h
p
o
r
t
3r
d
Ad
d
i
t
i
o
n
;
th
e
n
c
e
So
u
t
h
89
de
g
r
e
e
s
56
mi
n
u
t
e
s
34
se
c
o
n
d
s
We
s
t
,
as
s
u
m
e
d
be
a
r
i
n
g
,
a
l
o
n
g
th
e
so
u
t
h
li
n
e
of
sa
i
d
Lo
t
7
a
di
s
t
a
n
c
e
of
45
.
3
4
fe
e
t
to
th
e
po
i
n
t
of
be
g
i
n
n
i
n
g
of
sa
i
d
de
s
c
r
i
b
e
d
"
L
i
n
e
A"
,
th
e
n
c
e
so
u
t
h
w
e
s
t
e
r
l
y
10
6
.
8
4
fe
e
t
al
o
n
g
a
no
n
-
t
a
n
g
e
n
t
i
a
l
cu
r
v
e
co
n
c
a
v
e
to
th
e
no
r
t
h
w
e
s
t
ha
v
i
n
g
a
ra
d
i
u
s
of
18
2
.
0
0
fe
e
t
an
d
a
ce
n
t
r
a
l
an
g
l
e
of
33
de
g
r
e
e
s
38
mi
n
u
t
e
s
03
se
c
o
n
d
s
,
th
e
ch
o
r
d
of
sa
i
d
cu
r
v
e
be
a
r
s
So
u
t
h
73
de
g
r
e
e
s
20
mi
n
u
t
e
s
28
se
c
o
n
d
s
We
s
t
an
d
sa
i
d
"L
i
n
e
A"
th
e
r
e
te
r
m
i
n
a
t
i
n
g
.
An
d
Th
o
s
e
pa
r
t
s
of
sa
i
d
Ad
m
i
r
a
l
La
n
e
an
d
Ew
i
n
g
Av
e
n
u
e
No
r
t
h
ly
i
n
g
ea
s
t
e
r
l
y
of
th
e
so
u
t
h
e
r
l
y
pr
o
l
o
n
g
a
t
i
o
n
of
th
e
we
s
t
li
n
e
of
Lo
t
7,
Bl
o
c
k
1,
sa
i
d
Pe
a
r
s
o
n
'
s
No
r
t
h
p
o
r
t
3r
d
Ad
d
i
t
i
o
n
an
d
ly
i
n
g
no
r
t
h
e
r
l
y
of
a
li
n
e
ru
n
pa
r
a
l
l
e
l
wi
t
h
an
d
di
s
t
a
n
t
30
.
0
0
fe
e
t
no
r
t
h
e
r
l
y
of
sa
i
d
"L
i
n
e
A"
.
An
d
th
e
Cr
o
s
s
of
Gl
o
r
y
Lu
t
h
e
r
a
n
Ch
u
r
c
h
,
fe
e
ow
n
e
r
of
th
e
fo
l
l
o
w
i
n
g
d
e
s
c
r
i
b
e
d
pr
o
p
e
r
t
y
si
t
u
a
t
e
d
in
th
e
Co
u
n
t
y
of
He
n
n
e
p
i
n
,
St
a
t
e
of
Mi
n
n
e
s
o
t
a
to
wi
t
:
(A
b
s
t
r
a
c
t
La
n
d
)
Th
o
s
e
pa
r
t
s
of
th
e
So
u
t
h
Ha
l
f
of
Ad
m
i
r
a
l
La
n
e
,
Ew
i
n
g
Av
e
No
r
t
h
an
d
St
a
t
e
Tr
u
n
k
Hi
g
h
w
a
y
No
.
15
2
(n
o
w
kn
o
w
n
as
Co
u
n
t
y
Ro
a
d
No
.
15
2
-
Br
o
o
k
l
y
n
Bo
u
l
e
v
a
r
d
)
as
de
d
i
c
a
t
e
d
in
Pe
a
r
s
o
n
'
s
No
r
t
h
p
o
r
t
3r
d
Ad
d
i
t
i
o
n
,
He
n
n
e
p
i
n
Co
u
n
t
y
,
Mi
n
n
e
s
o
t
a
ly
i
n
g
we
s
t
e
r
l
y
of
th
e
so
u
t
h
e
r
l
y
pr
o
l
o
n
g
a
t
i
o
n
of
th
e
ea
s
t
li
n
e
of
Lo
t
6,
Bl
o
c
k
1,
sa
i
d
Pe
a
r
s
o
n
'
s
No
r
t
h
p
o
r
t
3r
d
Ad
d
i
t
i
o
n
,
ly
i
n
g
ea
s
t
e
r
l
y
of
th
e
no
r
t
h
e
r
l
y
pr
o
l
o
n
g
a
t
i
o
n
of
th
e
no
r
t
h
e
r
l
y
we
s
t
li
n
e
of
Lo
t
1,
Bl
o
c
k
1,
CR
O
S
S
OF
GL
O
R
Y
2N
D
AD
D
I
T
I
O
N
,
He
n
n
e
p
i
n
Co
u
n
t
y
,
Mi
n
n
e
s
o
t
a
an
d
ly
i
n
g
ea
s
t
e
r
l
y
an
d
so
u
t
h
e
r
l
y
of
a
li
n
e
ru
n
pa
r
a
l
l
e
l
an
d
di
s
t
a
n
t
30
.
0
0
fe
e
t
so
u
t
h
e
a
s
t
e
r
l
y
of
sa
i
d
"L
i
n
e
Al
l
.
Ha
s
ca
u
s
e
d
th
e
sa
m
e
to
be
su
r
v
e
y
e
d
an
d
pl
a
t
t
e
d
as
AD
M
I
R
A
L
LA
N
E
AD
D
I
T
I
O
N
an
d
do
e
s
he
r
e
b
y
de
d
i
c
a
t
e
to
th
e
pu
b
l
i
c
fo
r
pu
b
l
i
c
us
e
th
e
pu
b
l
i
c
wa
y
an
d
th
e
dr
a
i
n
a
g
e
an
d
ut
i
l
i
t
y
ea
s
e
m
e
n
t
s
as
cr
e
a
t
e
d
he
r
e
w
i
t
h
,
as
sh
o
w
n
on
th
i
s
pl
a
t
.
In
wi
t
n
e
s
s
wh
e
r
e
o
f
sa
i
d
Th
e
Ec
o
n
o
m
i
c
De
v
e
l
o
p
m
e
n
t
Au
t
h
o
r
i
t
y
of
Br
o
o
k
l
y
n
Ce
n
t
e
r
,
a
bo
d
y
co
r
p
o
r
a
t
e
an
d
po
l
i
t
i
c
,
ha
s
ca
u
s
e
d
th
e
s
e
pr
e
s
e
n
t
to
be
si
g
n
e
d
by
it
s
pr
o
p
e
r
of
f
i
c
e
r
s
th
i
s
__
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da
y
of
,
20
__
.
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e
Ec
o
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m
i
c
De
v
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m
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Au
t
h
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r
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t
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Br
o
o
k
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Ce
n
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r
it
s
Pr
e
s
i
d
e
n
t
--
-
-
-
-
-
-
-
-
-
-
-
(S
i
g
n
a
t
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r
e
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r
i
n
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m
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)
it
s
Ex
e
c
u
t
i
v
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Di
r
e
c
t
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r
--
-
-
-
-
-
-
-
-
-
-
-
(S
i
g
n
a
t
u
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e
)
(P
r
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ST
A
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OF
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_
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_
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CO
U
N
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OF
__
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Th
i
s
in
s
t
r
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s
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k
n
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be
f
o
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me
th
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__
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by
--
-
-
-
-
-
-
-
-
,
Pr
e
s
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d
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Th
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De
v
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t
h
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Ce
n
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r
.
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n
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t
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r
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)
(P
r
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No
t
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Pu
b
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_
_
_
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Co
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__
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My
Co
m
m
i
s
s
i
o
n
Ex
p
i
r
e
s
__
_
_
_
_
_
_
AD
M
I
R
A
L
LA
N
E
AD
D
I
T
I
O
N
ST
A
T
E
OF
__
_
_
_
_
_
_
CO
U
N
T
Y
OF
__
_
_
_
_
_
Th
i
s
in
s
t
r
u
m
e
n
t
wa
s
ac
k
n
o
w
l
e
d
g
e
d
be
f
o
r
e
me
th
i
s
__
_
da
y
of
__
_
_
_
_
_
_
_
20
__
by
--
-
-
-
-
-
-
-
-
-
Ex
e
c
u
t
i
v
e
Di
r
e
c
t
o
r
of
Th
e
Ec
o
n
o
m
i
c
De
v
e
l
o
p
m
e
n
t
Au
t
h
o
r
i
t
y
of
Br
o
o
k
l
y
n
Ce
n
t
e
r
.
(S
i
g
n
a
t
u
r
e
)
(P
r
i
n
t
Na
m
e
)
No
t
a
r
y
Pu
b
l
i
c
,
__
_
_
_
_
Co
u
n
t
y
,
__
_
_
_
_
My
Co
m
m
i
s
s
i
o
n
Ex
p
i
r
e
s
__
_
_
_
_
_
_
In
wi
t
n
e
s
s
wh
e
r
e
o
f
sa
i
d
Ci
t
y
of
Br
o
o
k
l
y
n
Ce
n
t
e
r
,
a
Mi
n
n
e
s
o
t
a
mu
n
i
c
i
p
a
l
co
r
p
o
r
a
t
i
o
n
,
ha
s
ca
u
s
e
d
th
e
s
e
pr
e
s
e
n
t
to
be
si
g
n
e
d
by
it
s
pr
o
p
e
r
o
f
f
i
c
e
r
s
th
i
s
__
_
da
y
of
-
-
-
-
-
~
20
__
Th
e
Ci
t
y
of
Br
o
o
k
l
y
n
Ce
n
t
e
r
__
_
_
_
_
_
_
_
_
_
_
_
it
s
Ma
y
o
r
(S
i
g
n
a
t
u
r
e
)
(P
r
i
n
t
Na
m
e
)
__
_
_
_
_
_
_
_
_
_
_
_
it
s
Ci
t
y
Ma
n
a
g
e
r
(S
i
g
n
a
t
u
r
e
)
(P
r
i
n
t
Na
m
e
)
ST
A
T
E
OF
__
_
_
_
_
_
_
CO
U
N
T
Y
OF
__
_
_
_
_
_
_
Th
i
s
in
s
t
r
u
m
e
n
t
wa
s
ac
k
n
o
w
l
e
d
g
e
d
be
f
o
r
e
me
th
i
s
__
_
da
y
of
__
_
_
_
_
_
_
_
20
__
by
__
_
_
_
_
_
_
_
_
_
Ma
y
o
r
of
Th
e
Ci
t
y
of
Br
o
o
k
l
y
n
Ce
n
t
e
r
.
(S
i
g
n
a
t
u
r
e
)
(P
r
i
n
t
Na
m
e
)
No
t
a
r
y
Pu
b
l
i
c
,
__
_
_
_
_
Co
u
n
t
y
,
__
_
_
_
_
My
Co
m
m
i
s
s
i
o
n
Ex
p
i
r
e
s
__
_
_
_
_
_
_
ST
A
T
E
OF
__
_
_
_
_
_
_
CO
U
N
T
Y
OF
--
-
-
-
-
-
-
Th
i
s
in
s
t
r
u
m
e
n
t
wa
s
ac
k
n
o
w
l
e
d
g
e
d
be
f
o
r
e
me
th
i
s
__
_
da
y
of
__
_
_
_
_
_
_
_
20
__
by
__
_
_
_
_
_
_
_
_
_
Ci
t
y
Ma
n
a
g
e
r
of
Th
e
Ci
t
y
of
Br
o
o
k
l
y
n
Ce
n
t
e
r
.
(S
i
g
n
a
t
u
r
e
)
(P
r
i
n
t
Na
m
e
)
No
t
a
r
y
Pu
b
l
i
c
,
__
_
_
_
_
Co
u
n
t
y
,
__
_
_
_
_
My
Co
m
m
i
s
s
i
o
n
Ex
p
i
r
e
s
__
_
_
_
_
_
_
In
wi
t
n
e
s
s
wh
e
r
e
o
f
sa
i
d
In
d
e
p
e
n
d
e
n
t
Cr
o
s
s
of
Gl
o
r
y
Lu
t
h
e
r
a
n
Ch
u
r
c
h
,
ha
s
ca
u
s
e
d
th
e
s
e
pr
e
s
e
n
t
to
be
si
g
n
e
d
by
it
s
pr
o
p
e
r
of
f
i
c
e
r
s
th
i
s
__
_
da
y
of
__
_
_
_
_
,
20
__
Cr
o
s
s
of
Gl
o
r
y
Lu
t
h
e
r
a
n
Ch
u
r
c
h
it
s
--
-
-
-
-
-
-
-
-
-
-
-
--
-
-
-
-
-
-
-
-
-
-
-
-
(S
i
g
n
a
t
u
r
e
)
(P
r
i
n
t
Na
m
e
)
ST
A
T
E
OF
__
_
_
_
_
_
_
CO
U
N
T
Y
OF
--
-
-
-
-
-
-
Th
i
s
in
s
t
r
u
m
e
n
t
wa
s
ac
k
n
o
w
l
e
d
g
e
d
be
f
o
r
e
me
th
i
s
__
_
da
y
of
__
_
_
_
_
_
_
_
20
__
by
(S
i
g
n
a
t
u
r
e
)
(P
r
i
n
t
Na
m
e
)
No
t
a
r
y
Pu
b
l
i
c
,
__
_
_
_
_
Co
u
n
t
y
,
__
_
_
_
_
My
Co
m
m
i
s
s
i
o
n
Ex
p
i
r
e
s
__
_
_
_
_
_
_
R.
T
.
DO
C
.
NO
.
C.
R
.
DO
C
.
NO
.
I
Na
t
h
a
n
Va
u
g
h
n
do
he
r
e
b
y
ce
r
t
i
f
y
th
a
t
th
i
s
pl
a
t
wa
s
pr
e
p
a
r
e
d
by
me
or
un
d
e
r
my
di
r
e
c
t
su
p
e
r
v
i
s
i
o
n
;
th
a
t
I
am
a
du
l
y
Li
c
e
n
s
e
d
La
n
d
Su
r
v
e
y
o
r
in
th
e
St
a
t
e
of
Mi
n
n
e
s
o
t
a
;
th
a
t
th
i
s
pl
a
t
is
a
co
r
r
e
c
t
re
p
r
e
s
e
n
t
a
t
i
o
n
of
th
e
bo
u
n
d
a
r
y
su
r
v
e
y
;
th
a
t
al
l
ma
t
h
e
m
a
t
i
c
a
l
da
t
a
an
d
la
b
e
l
s
ar
e
co
r
r
e
c
t
l
y
de
s
i
g
n
a
t
e
d
on
th
i
s
pl
a
t
;
th
a
t
al
l
mo
n
u
m
e
n
t
s
de
p
i
c
t
e
d
on
th
i
s
pl
a
t
ha
v
e
be
e
n
,
or
wi
l
l
be
co
r
r
e
c
t
l
y
se
t
wi
t
h
i
n
on
e
ye
a
r
;
th
a
t
al
l
wa
t
e
r
bo
u
n
d
a
r
i
e
s
an
d
we
t
la
n
d
s
,
as
de
f
i
n
e
d
in
Mi
n
n
e
s
o
t
a
St
a
t
u
t
e
s
,
Se
c
t
i
o
n
50
5
.
0
1
,
Su
b
d
.
3,
as
of
th
e
da
t
e
of
th
i
s
ce
r
t
i
f
i
c
a
t
e
ar
e
sh
o
w
n
an
d
la
b
e
l
e
d
on
th
i
s
pl
a
t
;
an
d
al
l
pu
b
l
i
c
wa
y
s
ar
e
sh
o
w
n
an
d
la
b
e
l
e
d
on
th
i
s
pl
a
t
.
Da
t
e
d
th
i
s
__
_
da
y
of
__
_
_
_
~
20
__
Na
t
h
a
n
Va
u
g
h
n
,
Li
c
e
n
s
e
d
La
n
d
Su
r
v
e
y
o
r
Mi
n
n
e
s
o
t
a
Li
c
e
n
s
e
No
.
63
4
9
8
ST
A
T
E
OF
--
-
-
-
-
-
-
CO
U
N
T
Y
OF
__
_
_
_
_
_
Th
i
s
in
s
t
r
u
m
e
n
t
wa
s
ac
k
n
o
w
l
e
d
g
e
d
be
f
o
r
e
me
th
i
s
__
_
da
y
of
__
_
_
_
_
_
_
_
.
20
__
by
__
_
_
_
_
_
_
_
_
_
,
Na
t
h
a
n
Va
u
g
h
n
,
La
n
d
Su
r
v
e
y
o
r
.
(S
i
g
n
a
t
u
r
e
)
(P
r
i
n
t
Na
m
e
)
No
t
a
r
y
Pu
b
l
i
c
,
__
_
_
_
_
Co
u
n
t
y
,
__
_
_
_
_
My
Co
m
m
i
s
s
i
o
n
Ex
p
i
r
e
s
__
_
_
_
_
_
_
CI
T
Y
OF
BR
O
O
K
L
Y
N
CE
N
T
E
R
,
MI
N
N
E
S
O
T
A
Th
i
s
pl
a
t
of
AD
M
I
R
A
L
LA
N
E
AD
D
I
T
I
O
N
wa
s
ap
p
r
o
v
e
d
an
d
ac
c
e
p
t
e
d
by
th
e
Ci
t
y
Co
u
n
c
i
l
of
th
e
Ci
t
y
of
Br
o
o
k
l
y
n
Ce
n
t
e
r
,
Mi
n
n
e
s
o
t
a
at
a
re
g
u
l
a
r
me
e
t
i
n
g
th
e
r
e
o
f
he
l
d
th
i
s
__
_
da
y
of
.
20
_
.
If
ap
p
l
i
c
a
b
l
e
,
th
e
wr
i
t
t
e
n
co
m
m
e
n
t
s
an
d
re
c
o
m
m
e
n
d
a
t
i
o
n
s
of
th
e
Co
m
m
i
s
s
i
o
n
e
r
of
Tr
a
n
s
p
o
r
t
a
t
i
o
n
an
d
th
e
Co
u
n
t
y
Hi
g
h
w
a
y
En
g
i
n
e
e
r
ha
v
e
be
e
n
re
c
e
i
v
e
d
by
th
e
Ci
t
y
or
th
e
pr
e
s
c
r
i
b
e
d
30
da
y
pe
r
i
o
d
ha
s
el
a
p
s
e
d
wi
t
h
o
u
t
re
c
e
i
p
t
of
su
c
h
co
m
m
e
n
t
s
an
d
re
c
o
m
m
e
n
d
a
t
i
o
n
s
,
as
pr
o
v
i
d
e
d
by
Mi
n
n
e
s
o
t
a
St
a
t
u
t
e
s
,
Se
c
t
i
o
n
50
5
.
0
3
,
Su
b
d
i
v
i
s
i
o
n
2.
Ma
y
o
r
Ci
t
y
Ma
n
a
g
e
r
SU
R
V
E
Y
DI
V
I
S
I
O
N
,
He
n
n
e
p
i
n
Co
u
n
t
y
,
Mi
n
n
e
s
o
t
a
Pu
r
s
u
a
n
t
to
MN
.
ST
A
T
.
Se
c
38
3
B
.
5
6
5
(1
9
6
9
)
,
th
i
s
pl
a
t
ha
s
be
e
n
ap
p
r
o
v
e
d
th
i
s
__
_
da
y
of
__
_
_
_
_
_
,
20
_
.
Ch
r
i
s
F.
Ma
v
i
s
,
Co
u
n
t
y
Su
r
v
e
y
o
r
by
__
_
_
_
_
_
_
_
_
_
_
_
HE
N
N
E
P
I
N
CO
U
N
T
Y
BO
A
R
D
We
do
he
r
e
b
y
ce
r
t
i
g
y
th
a
t
on
th
e
da
y
of
.
20
_
,
th
e
Bo
a
r
d
of
Co
m
m
i
s
s
i
o
n
e
r
s
of
He
n
n
e
p
i
n
Co
u
n
t
y
,
Mi
n
n
e
s
o
t
a
,
ap
p
r
o
v
e
d
th
i
s
pl
a
t
of
AD
M
I
R
A
L
LA
N
E
AD
D
I
T
I
O
N
an
d
sa
i
d
pl
a
t
is
in
co
m
p
l
i
a
n
c
e
wi
t
h
th
e
pr
o
v
i
s
i
o
n
s
of
Mi
n
n
e
s
o
t
a
St
a
t
u
t
e
s
,
Se
c
t
i
o
n
50
5
.
0
3
,
Su
b
d
.
2,
an
d
pu
r
s
u
a
n
t
to
He
n
n
e
p
i
n
Co
u
n
t
y
Co
n
t
i
g
u
o
u
s
Pl
a
t
Or
d
i
n
a
n
c
e
.
By
:
-
-
-
-
-
-
-
-
-
-
-
-
-
Ch
a
i
r
,
He
n
n
e
p
i
n
Co
u
n
t
y
Bo
a
r
d
At
t
e
s
t
:
__
_
_
_
_
_
_
_
_
_
_
_
RE
S
I
D
E
N
T
AN
D
RE
A
L
ES
T
A
T
E
SE
R
V
I
C
E
S
,
He
n
n
e
p
i
n
Co
u
n
t
y
,
Mi
n
n
e
s
o
t
a
I
he
r
e
b
y
ce
r
t
i
f
y
th
a
t
ta
x
e
s
pa
y
a
b
l
e
in
20
__
an
d
pr
i
o
r
ye
a
r
s
ha
v
e
be
e
n
pa
i
d
fo
r
la
n
d
de
s
c
r
i
b
e
d
on
th
i
s
pl
a
t
,
da
t
e
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City of brooklyn center NOTICE OF PUBLIC HEARING
Details for City of brooklyn center NOTICE OF PUBLIC HEARING
Apr 24, 2025
CITY OF BROOKLYN CENTER NOTICE OF PUBLIC HEARING TO WHOM IT MAY CONCERN: Please
take notice that the Planning Commission of the City of Brooklyn Center will hold an in-person
public hearing on Thursday, May 8, 2025 at approximately 7:00 p.m. Meeting materials can be
accessed by visiting the City of Brooklyn Center's website at:https://www.brooklyncentermn.gov/. A
de nite time for this application to be considered cannot be given as it will depend on the
progression of the agenda items. TYPE OF REQUEST: Preliminary and Final Plat APPLICANT --
PROPERTY OWNER: City of Brooklyn Center -- City of Brooklyn Center, Economic Development
Authority of Brooklyn Center, and Cross of Glory Lutheran Church ADDRESSES -- PIDS: 6001
Brooklyn Boulevard (03-118-21-12-0020), 6007 Brooklyn Boulevard (03-118-21-12-0019), and 6000
Ewing Avenue North (03-118-21-12-0021) BRIEF STATEMENT OF CONTENTS OF PETITION: The
Applicant requests review and consideration of a request to re-plat certain portions of excess lands
located with the realigned portion of Admiral Lane in Brooklyn Center, and dedication of certain
right-of-way. Comments and questions may be forwarded to gmcintosh@brooklyncentermn.gov
up until 4:30 pm on the day of the meeting, or by contacting Ginny McIntosh at (763) 569-3319. Your
comments will be included in the record and addressed as part of the meeting. Alternatively, you
may participate in the Planning Commission meeting via Webex at:logis.webex.com Meeting
Number (Access Code): 2632 808 2342 Password: BCPC05082025 By Phone: 1 (312) 535-8110 (Enter
Access Code) Auxiliary aids for persons with disabilities are available upon request at least 96 hours
in advance. Please contact the City Clerk at (763) 569-3300 to make arrangements. Respectfully,
Ginny McIntosh Planning Manager Published in the Sun Post April 24, 2025 1465204
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Exhibit B