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Home My WebLink About1985 11-07 SENIOR SERVICE MINUTESCity of Brooklyn Center Senior Service Market Research Task Force ' November 7, 1985 Minutes Page 1 City of Brooklyn Center ' Senior Service Market Research Task Force November 7, 1985 Thursday, 8:30 a.m. - 11:30 a.m. MZXUIrES f I. Review and Anoroval of the Agenda Judy Marshik explained that Susan Kopher, the Quality Decisions expert in secondary data retrieval, would only be available for a part of the meeting. Judy requested that the agenda items pertaining to the survey and to the geographic boundaries of the project be discussed first. II. Attendance Present Phil Cohen Kathy Flesher Brad Hoffman Leone Howe Warren Lindquist Absent Duane Orn, M.D. III. Geographic Boundaries of the Project. Task Force members reviewed Page 14 of the Proposal. Each of the cities on that page was labeled as belonging to one of the following service areas: o Primary o Secondary o Tertiary Other cities were eliminated as they were perceived as being outside the proposed Center's service area. The final listing was: o Primary Service Area: Brooklyn Center o Secondary Service Area: Brooklyn Park (South of-85th) Crystal New Hope Robbinsdale (CONTINUED ON NEXT PA E) Quality ty Deci6ions, Inc. MINNEAPOLIS, MINNESOTA ' City of Brooklyn Center Senior Service Market Research Task Force November 7, 1985 Minutes ' Page 2 o Tertiary Service Area: Brooklyn Park (North of 85th) Champlin Fridley Golden Valley Maple Grove North Minneapolis (Down to 42nd) Osseo Plymouth Rogers IV. Preliminary Discussion of the Survey t Task Force members discussed the type of name they wanted on the envelope and stationary which will accompany the survey. Quality Decisions, Inc. staff ' explained that the lead time needed to provide the keylines for the printing and then to actually do the printing required some immediate decisions on the part of the Task Force. After much deliberation, the group decided to trade on the interest the public might have in the Earle Brown Farm. The letterhead and envelope will read: The Earle Brown Farm Restoration and Development City of Brooklyn Center ' 6301 Shingle Creek Parkway Brooklyn Center, MN 55429 ' A logo was used at a recent event which featured a picture of the Earle Brown hippodrome. A picture of the logo will be silkscreened to appear faintly behind the design. Phil Cohen volunteered to furnish a copy of the design to the consultants. Sampling strategy was the next issue. Much discussion ' occurred around this topic. Finally, it was agreed to sample in the following proportions for the two target audiences: ' Primary Secondary Tertiary 50-64 year olds: 33:1.1 SOS 17%c ' 65 and up: 33: 50% 17% Further, Brad suggested that he would like to see the ' 50-64 year old group further subdivided into two groups, the SO-SS year olds and 56-64 olds. He would like these proportionately sampled with 60%: of the names being pulled from the younger group. Quality t. Deci(Bion(5, Inc. MINNEAPOLIS, MINNESOTA ' City of Brooklyn Center Senior Service Market Research Task Force November 7, 1985 Minutes Page 3 ' Brad distributed some data from the surrounding cities and Duality Decisions, Inc. provided some demographics for the primary and secondary service area. See ' Attachment A for the handouts. V. Brainstormina Questions Two sets of questions were brainstormed for the interviews. One set was for agencies which might be prospective renters in the service center. The other list was for individuals or agencies that serve the older adult and might be knowledgeable about service needs and trends. The questions generated by the Task Force are in Attachment B and C to these minutes. VI. Identification of Interview Candidates Two lists of interview candidates were generated by Task Force members. The results of this brainstorming can be seen in Attachment C and D to these minutes. One to four of the candidates will be interviewed prior to the next meeting to pilot test the instruments. Based on these results, revisions will be made in the instru- ments. Instruments and pilot test results will be . available at the next meeting. Kathy also prepared a list of names and telephone numbers for use by the consultant. These can be seen in Attachment F to these minutes. ' VII. Next Meeti•_g Date/Agenda The next meeting will be on November 20 at 8:30 a.m. ' Quality Decisions, Inc. will inform Dr. Orn of the meeting time change. In light of the increased length of the meeting, the tentative meeting date for November 26 can be cancelled. Kathy added several services to the possible uses of the Earle Brown Farm,. The list has been retyped and is Attachment G to these minutes. VIII. A_d i ournment The meeting adjourned at 11:40 p.m. Quany Dcci(Bion(5, Inc. MINNEAPOLIS, MINNESOTA Attachment A QUALITY DECISIONS INC. Households CITY 65+ 50-54 I 55-59 60-64 j 65+ Brooklyn Center 1183 2359 1714 1271 1962 Brooklyn Park 653 1450 1086 683 1045 Crystal 1019 1693 1607 1135 1779 Robbinsdale 1590 880 1046 962 2473 New Hope 674 1173 844 569 1773 1980 Census Figures City Andover Anoka Blaine Columbia Heights Coon Rapids Fridley Chanhassen Chaska Waconia Watertown Apple Valley Burnsville Eagan Farmington Hastings Inver Grove Heights Lakeville Mendota Heights Rosemount South St. Paul West St. Paul Bloomington Brooklyn Center Brooklyn Park Champlin Crystal Eden Prairie Edina Excelsior Golden Valley Hopkins Maple Grove Minneapolis Minnetonka Mound New Hope Plymouth Richfield Robbinsdale St.Louis Park Wayzata 75+ ANOKA COUNTY 32 612 155 738 378 491 CARVER COUNTY 117 251 288 137 DAKOTA COUNTY 61 274 124 233 575 300 145 159 75 963 1218 HENNEPIN COUNTY 1936 667 304 102 612 130 2865 197 895 1022 107 27561 933 256 1082 320 1421 982 2489 261 55-74 35-54 14-34 348 2130 3475 1555 3205 9224 1502 6225 14700 3407 4834 7168 2193 8526 16797 3009 7883 9403 573 1659 2344 829 1183 3482 493 548 771 279 306 620 699 2037 1070 604 1622 1260 705 1286 379 3862 4042 5159 8224 9427 14119 4624 8627 798 1597 2762 4543 3912 6880 2994 4717 2073 4111 1137 1860 4313 7647 3823 6239 15955 4280 2510 521 3909 1060 10065 429 4026 2689 892 63002 4925 ,1057 2104 2508 7642 3497 8552 721 22541 30631 7893 11638 8687 28486 1689 3773 6348 9404 4042 6447 12759 12497 460 1037 6286 7186 2727 6597 4202 8595 60007 160015 11062 12641 1998 3745 5941 8344 8588 11893 8255 14140 2759 4783 8950 16111 837 1252 City 75+ 55-74 35-54 14-34 RAMSEY COUNTY Arden Hills 425 874 1688 3380 Little Canada 139 970 1428 3110 Maplewood 965 3640 6260 9824 Mounds View 106 1009 2730 5279 New Brighton 548 2075 5961 9216 North St. Paul 341 1453 2495 4435 Roseville 1377 6009 8949 12942 St. Anthony (Includes Henn.) 351 1727 1933 2778 St. Paul 18513 48003 42851 105325 Shoreview 148 1649 4371 6933 Vadnais Heights 60 392 941 2336 White Bear Lake 556 2614 5613 7946 SCOTT COUNTY Belle Plaine 284 460 489 890 Credit River 21 126 547 856 Jordan 87 334 420 781 Prior Lake 133 631 1812 2606 Savage 37 309 902 1550 Shakopee 397 1091 2005 3798 WASHINGTON COUNTY Cottage Grove 111 845 4564 7129 Forest Lake 389 706 847 1621 Forest Lake Township 58 496 1344 1836 Hugo 48 236 914 1301 Lake Elmo 112 499 1356 1870 Oakdale 164 984 2666 4966 St. Paul Park 79 560 1091 1862 Stillwater 729 1617 2506 4148 Woodbury 155 617 2852 3817 ' City of Brooklyn Center Senior Service Market Research Task Force ' November 7, 1985 Minutes Page 4 ' Attachment B - PROSPECT=LJE REx rIF-RS $RA 2M STC]RM = XC QUEST 2 (D XS 1. Is your service a. type that would best serve our senior ' based community? i.e. do you offer multiple services to senior adults? 2. Would you like your agency to be within walking distance ' of senior adults in a parklike atmosphere? 3. Why would it be important for you to have your agency as ' a part of this development? 4. Revenue sources - actual source and percentage of annual revenue from that source. This is intended to serve as ' some measure of stability of the organization. Does some of their money come from the government and how good are the long term funding prospects? 5 . Do you have any part-time-employment opportunities that seniors could fill? 6. What kind of traffic volume do you need in order to make your services cost-effective to senior adults? (What's ' your break-even point?) * 7. Site desirability: o Is the site easy to find? ' o Is it easy to access? o Is the traffic heavy - light in that area? ' 8. How dependent is your service/business on drop-in clients? 9. What are your unique transportation problems? ' 10 . What services would you expect the City to provide when you move in? ' 11. What are your space requirements and how much are you currently paying for rent? ' 12. How could your office fit into the Earle Brown Farm theme? Do you have any ideas on how to work a historical perspective into your service? How could you adapt ' yourself to this theme? 13. Are you a non-profit or for-profit enterprise? For those that are non-profit, are you in competition with private businesses in this area? (Will the City be subsidizing j z o aCj& @ zion , that competes with taxpaying com pet tcI MSBAPOLIS,MINNESOTA City of Brooklyn Center Senior Service Market Research Task Force November 7, 1985 Minutes Page 5 Attachment B 14. Would you like to be in an area where various age groups are served? .(Describe the concept of the development and get reactions to it.) 15. How long have you been in business? 16. What special services do you offer to: 0 50-64 year old persons 0 65+ senior adults (Example: Beauty shop with discount for seniors) 17. What is your service area, geographically? Where do your clients come from? 18. What is your interest in relocating and renting in Brooklyn Center? 19. What is your interest in relocating in the Earle Brown "supermarket of senior services"? Quality Deci(Bion,5, Inc. MINNEAPOLIS, MINNESOTA City of Brooklyn Center Senior Service Market Research Task Force November 7, 1955 Minutes Page 6 ' Attachment C ffiC 3NC X* ft tgit or my L-) I+t Tai Y ! • Iri E D S BFZA 2 14 F;;: r4 = Xr,- QUEST Y t=7WS ' 1. To a senior: Do you rely on others for transportation needs? If yes, does this person: o join you in the activity to which you are ' traveling o -Drop you off and pick you up o Do another activity at-the same site ' (Do they routinely go to events where all the individuals going do not attend the same event?) 2. To people dealing in senior centers: What services are ' vital to your current program? 3. What things are missing from your current program that you would like to add? 4• What are your ideas on serving mixed age groups at the ' same site? How would you suggest that this be done? 5. Do you currently target certain senior adult age groups in providing and offering services and programs? If so. which do you target and why have you chosen to do this? ' 6. Have the people react to our proposed service list (as amended at the meeting) and ask them whether these are good ideas or not.. 7. Should the area we are considering be targeted to the ' entire population (affluent to street people) or should we attempt to serve only the mainstream? ' 8• Do you know of any prospective renters for this complex? 9. How do you deal with the senior adult who has had a comfortable income level and has participated in the programs but has experienced a-lowering of income? How have you kept them involved? What do you suggest that ' we do regarding this problem? 10. How do we serve those who are poorer, who need the ' program and services? What is the role for government with this population? 11. What percent of senior adults now and in the future can be considered poor? Will the number/per cent of these ' increase or stay the same? Quality Decle510ns, Inc. ' MINNEAPOLIS, MINNESOTA ' City of Brooklyn Center Senior Service Market Research Task Force Novembe r 7, 1985 Minutes Page 7 12. For senior centers : If you could have any type of renter you wanted in your building, to offer services to seniors, what type would you want? (This question is intended to serve as another way of determining unmet needs of seniors) ' 13. What are the three greatest needs not currently being met that could be met in this ce nter? 1 Quality ci,5ion~ Inc. Quality De MINNEAPOLIS, MINNESOTA ' City of Brooklyn Center Senior Service Market Research Task Force November 7, 1985 Minutes Page 8 ATTACHMENT D RESPONDENTS REGARDING SENIOR NEEDS 1j I 1 1. Grey Panthers, Executive Director (staff) 2. Walker Methodist, President 3. Irwin Johnson, AARP 4. Senior Federation 5. CEAP - Eide's designee 6. Senior Planners - Brooklyn Park, Robbinsdale. Crystal 7. Creekside Community Center, Bloomington - for service models 8. Greg Shank, Lenox Community Center, St. Louis Park'. 9. Ben Withart, Suburban Community Services, Hopkins 10. Metropolitan Board on Aging Y 11. Jewish and Family Services 12. Catholic Charities, Dick Flesher 13. Lutheran Social Services 14. Bill Hopkins, Courage Center 15. Hubert Humphrey Institute r 16. Interstudy 19. Health Services Research Center 20. Fridley City Planner 21. Director. Metropolitan Deaf Seniors 22. Education Department, North Memorial 23. STEP program representative _ C! X1'L 7 ~Vti° 2u Nr sloe i~LIM^+~N S"ham%~/t j; Quality De (510n(5, Inc. MINNEAPOLIS, MINNESOTA City of Brooklyn Center Senior Service Market Research Task Force November 7, 1985 Minutes Page 9 ;ATTACHMENT E RESPONDENTS REGARDING RENTAL SPACE NEEDS 1. Walker Methodist, Karen Struve or designee 2. Hennepin County, Senior Division 3. AARP 4. Council of Churches, Greater Minneapolis 5. Social Security 6. Senior Federation 7. CEAP, Ed Eide 8. Health Central, Jim Moffet to designate 9. Legal Aide Society 10. General Mills, Pillsbury for senior meals, restaurant 11. Amana Colonies, Community in Iowa - meal service 12. Naegele's 13. Person who did something in Florida - Kathy knows 14. Grocery store - Tom Thumb 15. Chore and Maintenance - Upjohn 16. Card/Gift shop - Elaine Miller (Brad has number) 17. Travel agency - Brad has names of 2 nearby 18. Marlene Brooks, Farmers Market - Brooklyn Park 19. General Foods 20. Dayton/Hudson - food, beauty and barber services 21. Ebenezer Society 22. RSVP - Retired Senior Volunteer Program 23. Metropolitan Clinic of Counseling 24. Learning Tree 25. Greater Minneapolis Daycare Association 26. H & R Block 27. Diane, Hair Forum, Westbrook Mall 28. Podiatrist 30. Jeff Carson, Carson & Clellan Quality Deci6ions, Inc. MINNEAPOLIS, MINNESOTA Attachment F SERVICE PROVIDERS CEAP - Community Emergency Assistance Program 566-9600 ' Medical Transportation Meals At Your Door Blood Pressure Screening Food Shelf ' Clothing Chore Service Senior Outreach (Suburban Community Services) ' 537-1806 - Sonia Sturdevant Counseling, case management and outreach ' current office - Robbinsdale Community Center - Hennepin County Community Services - Senior Division 348-4500 ' Catholic Charities - 227-8738 Jewish and Family & Children Services - 927-6524 ' Lutheran Social Services - 871-0221 ' Ebenezer Society - 879-2841 Legal Aid Seniors Project - 332-1444 Gray Panthers - 827-5362 Older Women's League - 872-1085 ' AARP (Am. Assoc. of Retired Persons) 831-4139 881-5594 ' Metropolitan Senior Federation 645-0261 Retired Senior Volunteer Program 827-8158 ' Metropolitan Regional Service Center for Hearing Impaired 341-7100 Lenging Library ' Metro Deaf Seniors 647-9565 Advocacy, social program, support groups ' MN. State Services for the Blind and Visually Handicapped 296-6094 Homemaker North Memorial Hospital - STEP (Services to the Elderly Program) 520-5580 Ebenezer Society - 879-2805 Metropolitan Visiting Nurses 546-2334 North Care Home Services - 536-8069 Service Providers continued MN. Board on Aging Senior Citizen Centers of Greater Minneapolis 339-7581 Metro Council on Aging 291-6304 Metropolitan Clinic of Counseling Blaine Office 784-2575 Chore & Home Maintenance Proprietary In-Home Services 781-8080 Hennepin Home Services Bureau, Inc. 521-2226 Bodin Homecaring, Inc. 871-1407 J & P Home Care 535-6639 Upjohn Healthcare Services 920-9667 Non-Profit Metropolitan Senior Federation 645-0261 (chore) Reinforce Home Care 871-0076 (chore) Miscellaneous College of St. Catherine & St. Thomas - Center for Senior Citizen Education 647-5221 All - University Council on Aging 376-1759 AA City of Brooklyn Center Senior Service Market Research Task Force November 7, 1985 Minutes Page 10 Attachment G Potential Uses for Earle Brown Farm Buildinas 'l } 1. Gymnasium and physical fitness facilities 2. Older adult dining 3. 'Older adult center 4. Meeting rooms 5. Offices for elderly related services 6. Craft uses - pottery, etc. 7. Rental hall - weddings, etc. 8. Small grocery store - quick shop type facility 9. Deli type restaurant. 10. Amana Colonies type restaurant 11. Museum - active or passive 12. Civic celebration facilities 13. Recreation Department program uses 14. Theater or auditorium facilities 15. T. Wright's type restaurant plus entertainment 16. Woodshop facility for older adults 17. Professional offices 18. Farmers' market 19. Ice skating rink and path 20. Day care for children 21. Day care for older adults 22. Intergenerational kiddie-land (Under intergenerational activities, Kathy suggested the following: 1. Tours of the farm with a slide show and walking 2. Aids in nursery school program 3. Aids in babysitting service 4. Afterschool craft classes for children - teachers or aids 5. Reception desk clerks 6. Restaurant hostess/host and cashiers 7. Aids/hosts for evening rental meetings or uses 8. Aids in special events/recreation department at Halloween Party, Christmas Party 9. Craft classes offered for adults 10. Screening activities: blood pressure, diabetes, hearing, flu shots (aids or participants) 11. Health support groups such as arthritis, alzheimers, etc. 12. Legal, tax and fuel assistance - aids and participants 23. Seminars on health and saftey (Getting the Most Out of Your Doctor's Appointment, Loss and Change, Arthritis Info, Pre-retirement, Etc) 24. Classes in golf, ceramics, pottery, fitness, painting, crafts, woodworking, lapidary 25. Clubs such as world affairs, humanities, photo, knitting, quilting, leisure time, Brooklyn Twins, men's breakfast, hiking, etc. 26. Stores such as Gift Trunk (craft e(51 g gu~,(~y seniors. ~~I LC 111111.. )Y MINNEAPOLIS, MINNESOTA City of Brooklyn Center Senior Service Market Research Task Force November 7, 1985 Minutes Page 11 27. Games and cards such as 500, whist, Pinochle, Uno, Bingo, Trivia 28. Rental for weddings, graduation, showers, business meetings, private parties 29. Rental services for hearing, optical and podiatrist offices Quatity Decision(5, Inc. MINNEAPOLIS, MINNESOTA