HomeMy WebLinkAbout1994 02-15 HCM 1
MINUTES OF THE PROCEEDINGS OF THE
HOUSING COMMISSION OF THE CITY OF BROOKLYN CENTER
IN THE COUNTY OF HENNEPIN AND THE STATE OF MINNESOTA
REGULAR SESSION
FEBRUARY 15, 1994
CITY HALL
CALL TO ORDER
The Brooklyn Center Housing Commission was called to order by
Chairperson Robert Torres at 7:00 p.m.
ROLL CALL
Chairperson Robert Torres, Commissioners Ernie Erickson, Todd
Cannon, Kathleen Carmody, Neal Nelson, Vince Opat and Keith
Tuttle. Also present was Council Liaison Barb Kalligher and
Community Development Specialist Tom Bublitz.
Commissioners Jon Perkins and John Kalligher were absent and
excused from this evening's meeting.
APPROVAL OF AGENDA
There was a motion by Commissioner Carmody and seconded by
Commissioner Opat to approve the agenda, as submitted. The motion
passed.
APPROVAL OF MINUTES DECEMBER 21, 1993
There was a motion by Commissioner Carmody and seconded by
Commissioner Opat to approve the minutes of the December 21, 1993
Housing Commission meeting, as submitted. The motion passed. The
January, 1994 Housing Commission meeting was canceled due to
weather conditions.
GUEST SPEAKER AND DISCUSSION: DAN RYAN. CO -CHAIR OF THE BROOKLYN
PARK "COME HOME TO THE PARK" COMMITTEE
Mr. Dan Ryan, co -chair of the Brooklyn Park "Come Home to the
Park" committee, began his presentation by explaining that the
"Come Home to the Park" group has been meeting for two years and
has been constantly redefining its mission and role. He explained
the committee's efforts are to carry a "banner of community pride"
and serve as a means of communication for various groups in the
City. One of the goals of the group is to assemble existing
organizations, from the Lions Club to Cub scouts to Rotary, etc.,
and bring them under a common banner to continue "doing what they
are doing but to share their experiences with other groups.
Mr. Ryan explained the concept for the "Come Home to the Park"
idea began with a real estate continuing education course on the
image of the City. Discussion emerged during this course that the
first component needed to change for the overall image of the City
to change is the impression of the real estate community of
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Brooklyn Park. Additionally, at that time, Terry Troy, an
apartment manager and owner in Brooklyn Park, had been
experiencing some difficulty with his rental property and he
approached the council to request a tripling of the police force.
In response to his request, the council requested him to come up
with some solutions other than increasing the size of the police
department, which was not feasible.
Mr. Ryan also pointed out that, with regard to the image of the
community, even if you improve the image you need to communicate
it because people tend to work on old information, and that change
does not catch up with the old information.
In order to begin the organization of "Come Home to the Park the
Brooklyn_Park EDA contributed $50,000 to promote the image of the
City. This began the process in what came to be known as "Come
Home to the Park." He explained complete success is yet to be
realized, but many things are already in place such as a new city
ordinance which requires that if there are three police calls to
an apartment unit, the unit is closed down and the tenant evicted.
He pointed the Brooklyn Park apartment managers coalition is now
using third -party screening and have moved into managing for the
1990's instead of the 1960's as they had been.
He pointed out the "Come Home to the Park" committee interviewed
five different public relations firms and selected one firm, but
that all five of the firms suggested a name change for the City.
He explained the word "Brooklyn" has negative connotations, being
linked with the high crime and poverty in Brooklyn, New York.
Also, the two cities of Brooklyn Center and Brooklyn Park are
constantly mixed up in the media. He explained that in the "Come
Home to the Park" effort, technically there is no committee but
there were six individuals appointed by the council to establish
an initial task force. He explained the group has grown to
between 200 -250. He emphasized the fact that the group has
consistently maintained a nonpolitical position and he felt very
strongly that the committee would lose its effectiveness once it
became political or if individuals used the committee as a
stepping stone to political office. He emphasized his belief that
citizens will not support the committee if it becomes political.
Also, he pointed out the group did not want to be perceived as a
completely city project, but gave the city credit for starting the
overall program.
Mr. Ryan pointed out that Brooklyn Park has had a significant
advantage since it had a large amount of tax increment finance
funds available to contribute to rehabilitating many of its
apartment complexes, including one of the worst complexes in the
City, formerly known as Cedarbrook and now converted to a senior
citizen housing project called the Waterford. In this case as in
other examples in the city, the City of Brooklyn Park has taken a
position of being a limited partner with private sector partners
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in the rehabilitation of apartment units.
Commissioner Tuttle inquired whether there were any positive
results demonstrated on the single family side yet. Mr. Ryan
explained that only within the last year has Brooklyn Park and
Brooklyn Center been separated in the MLS real estate listing. As
a result, he has been able to obtain separate data for Brooklyn
Park and has noted that Brooklyn Park has had more homes sell in
the last six months than any other Minnesota city. He explained
292 homes sold in Brooklyn Park in the last six months and that
approximately 30% of the people buying homes in this group were
people who had already lived in Brooklyn Park and were choosing to
remain in the city.
According to Mr. Ryan, Brooklyn Center has a relatively long time
for a single family home to remain on the market before it is
sold. His data indicated that 34% of the single family homes in
Brooklyn Center went off the market due to a sale, but that two
thirds did not sell. He pointed out that Brooklyn Park's
percentage of going off the market due to a sale is 36
Plymouth's is 51 Overall, he pointed out that generally the
housing market south of Highway 12 is where the market changes in
terms of homes selling at a faster rate.
Mr. Ryan pointed out that one of the goals of the committee is to
get realtors to operate from a standpoint of fact and objectivity
as opposed to rumor and innuendo when selling homes in Brooklyn
Park. He pointed out the average value of homes in Brooklyn Park
has increased over the past year. As an example of the efforts
aimed at realtors, he explained the Minneapolis Ambassador's
program, sponsored by Burnet Realty and includes 81 neighborhoods
in Minneapolis where there are 81 ambassadors from Burnet Realty
to communicate facts about the neighborhoods they represent. This
is an effort to base home sales on objectivity and fact.
Another effort he pointed out going on in Brooklyn Park is the
Brooklyn Park Business and Community Development Association. He
explained this organization is similar to a Chamber of Commerce
organization. He explained the dues for this organization is
$60.00 per membership. He explained the members in this group
have worked with Dave Sebok, the City's Community Development
Director, to create a gateway business alliance to do
rehabilitation and loans in the gateway area, which is southern
Brooklyn Park.
Mr. Ryan pointed out that one of the issues discussed at various
meetings of the "Come Home to the Park" committee was that there
is nothing that makes Brooklyn Park distinct from other suburban
communities in the metro area. This is not a negative, however,
there is nothing distinctive about the community such as
topography, housing, or any unique characteristics. The public
relations firm retained by the city attempts to feed positive
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information to the media about the city to help foster a positive
image of the city. He explained the cost for this is
approximately $2,000 per month to use the public relations firm.
Mr. Ryan explained that Governor Carlson has recently become
interested in the "Come Home to the Park" committee's efforts and
that he will be meeting with Governor Carlson, along with Police
Chief Don Davis of Brooklyn Park, this week to discuss the
program. Mr. Ryan also pointed out that Deb Dahl, a city employee
with the City of Brooklyn Park, works exclusively on the "Come
Home to the Park" committee activities. She is the hub of
communication for "Come Home to the Park" in the City. Currently,
the City is paying her full salary, but the plan is to have the
city pay half her salary with the "Come Home to the Park" group
paying the remainder. In response to a question regarding the
value of the PR firm, Mr. Ryan explained that he believes the
group could not function effectively without a professional public
relations firm and Deb Dahl's position.
Mr. Ryan explained that he would be happy to provide any
additional information the committee may be interested in, such as
newsletters or other press release packets done by "Come Home to
the Park". He pointed out Northwest Cable is doing a silent video
collage on the "Come Home to the Park" theme. He also pointed out
that the "Come Home to the Park" committee will be meeting within
the next week, which will be the sixth committee meeting and the
last of this type of meeting. He explained that after this last
large meeting there will be quarterly meetings scheduled to be
held at Park Center High School.
Mr. Ryan thanked the Housing Commission for the opportunity to
discuss the "Come Home to the Park" program and offered any
additional assistance that he might be able to provide in the
future. The Housing Commission members thanked Mr. Ryan for
taking the time to speak to the commission this evening.
Commission members discussed the information given to the
commission by Mr. Ryan. Commission members focused on the efforts
of the property managers group, as explained by Mr. Ryan, and the
Community Development Specialist explained that the City of
Brooklyn Center also has a property managers group that meets on
a monthly basis and has a staff liaison in the Community
Development department. He explained Matt Moore, the City's
Housing Inspector, serves as the liaison to this group and they
meet on a monthly basis to review common concerns about the rental
community and also to hear various speakers on topics relevant to
property and apartment management issues.
Commissioner Opat suggested that for the next meeting the
commission should outline ideas they have for any effort similar
to the "Come Home to the Park" program. He suggested that each
committee member bring this list to the meeting.
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Commissioner Tuttle suggested that the commission focus on the
housing aspect, since we are a housing commission and we are not
in the same place as Brooklyn Park as when they started their
"Come Home to the Park" committee.
Commissioner Cannon stated that he would like to see the police
activity reports at the next meeting.
The Housing Commission directed the Community Development
specialist to invite representatives from the Brooklyn Center
property managers group to speak at the next meeting.
ADJOURNMENT
There was a motion by Commissioner Nelson and seconded by
Commissioner Carmody to adjourn the meeting. The motion passed.
The Brooklyn Center Housing Commission adjourned at 8:45 p.m.
Chairperson
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