HomeMy WebLinkAbout1992 03-18 EDAP Special Session EDA AGENDA
City of Brooklyn Center
March 18, 1992
TACK ROOM
EARLE BROWN HERITAGE CENTER
1. Call to Order: 7:00 p.m.
2. Roll Call
3. 1992 Earle Brown Heritage Center Marketing Plan
(Merrill Busch will be present to update the EDA on the EBHC promotional
plans for 1992.)
4. EBHC Capital Outlay Request
a. 300 Chairs
b. Window Treatments for the Inn
C. C" Barn
5. Commercial /Industrial Redevelopment Outline
6. Minnesota Cities Participation Program (First Time Home Buyers Mortgage
Money)
7. Purchase Plus Update
8. City Use of Earle Brown Heritage Center
9. Other Business
10. Adjournment
MEMORANDUAl
TO: Gerald G. Splinter, City Manager
FROM: Brad Hoffman, EDA Coordinator _
DATE: March 16 1992
SUBJECT: Capital Outlay for EBHC
At the February 10, 1992 EDA meeting, three (3) items from the Heritage Center's capital
outlay request were held over for consideration until the EDA could give the request appropriate
consideration. The items requested were window treatments in the Inn, the conversion of the
"C" Barn from rental (office) space to meeting space, and finally the purchase of 300 chairs to
be used primarily outside.
I have a proposal from Dayton's to do the window treatments in the Inn for $10,865.00. If the
EDA is inclined to fund this request, I recommend that the EDA establish a budget for the
activity. With the budget I will get several competitive quotes. Obviously, we have operated
with the windows as they are. The proposed activity would simply complete the furnishing of
the rooms. We do receive comments about the lack of window treatments oil a routine basis
from our customers.
The "C" Barn has been sitting vacant for over a year now. We would like to get it into the
income stream at the Center. If we rent it out as office space, the EDA will still be looking at
tenant improvement costs of approximately $20.00 per foot or $25,000.00 just for the old Sylvan
space. The Sylvan lease generated $16,740.00, of which almost $10,000.00 went to property
tax. Converting the building to meeting space will take the building off the tax roles and its
income potential is significantly higher. I have attached Judith Bergeland's January 28, 1992
Memo on the subject.
Finally, we are requesting 300 chairs that would be suitable for use outside. You will note that
our current chairs are covered with a fabric. In addition, there are occasions when the facility
is full that we don't have enough chairs for all of the rooms. At such times we rent the chairs.
The chairs would serve as backups to our current supply.
Wednesday I would like to take a brief walking tour with the EDA of the proposed projects.
I think it might help to have a visual understanding of the requests. We will discuss these items
in greater detail at our meeting.
0
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AN HISTORIC RESTORATION
INN- UHIBIT HA11- CONVENTION CENTER
MEMORANDUM
TO: Brad Hoffman, EDA Coordinator
FROM: Judith L. Bergeland, General Manager
DATE: January 28, 1992
SUBJECT: Blacksmith Shop
The Earle Brown Heritage Center has successfully marketed its conference services to a
wide variety of corporate and social clients. Sales revenues in 1991 were 64 percent higher
than in 1990. We are working to show, at a minimum, a 30 percent increase in 1992.
The one area we need to more adequately address is the meeting needs of groups between
20 and 75 persons. The Inn can handle daytime seminars of not more than 20 people
between the hours of 9:00 a.m. and 4:00 p.m. Groups of 20 to 75 generally will not book
Captain's or Tack because they end up paying for much more space than they need or can
afford. The completion of the Tack Room allows the breakout space needed for larger
groups.
Since Sylvan Learning Center left the Blacksmith Shop (C Barn) last summer, the building
has remained unoccupied. In August, I addressed this issue by requesting conversion of the
barn from office to meeting space. Since the main floor would give us approximately 1,200
square feet, we could accommodate 30 to 100 persons (depending on setting). The loft
space, at 800 square feet, would make an ideal board -room setting for fewer than 20 or a
classroom for 50. These two rooms would allow us to better serve the smaller meeting.
Revenues generated from 121 days of use (1 /3rd of the year) would gross a minimum of
$54,450. Less than $25,000 of revenue would be generated for the same space as a
commercial office site. Another factor would be removal of the building from the tax rolls
should we convert to meeting space.
6155 Earle Brown Drive, Brooklyn Center, MN 55430
(612) 569 -6300 FAX: (612) 569 -6320
Brad Hoffman
January 28, 1992
Page 2
The marketing intention would be direct mail and personal visits to acquaint our clients with
the completion of this news ace and the Tack k Room finish. At a minimum there are 50
P
companies who are presently clients and who need more space, such as:
Health One - Breakout Space Minneapolis Telco Credit Union
Park Center High School US West
Ernst and Young Our Own Hardware
Arthur Anderson Public School Use (Breakfasts, Luncheons
Honeywell Meetings)
Marquette Partners Park Dental
Medtronic
Add to these the many mid -size (20 -75 person) meetings we cannot currently accommodate.
As the Inn seminar business grows and becomes more heavily booked, the C Barn would
provide a second area
on -site so that multiple small groups can be housed on -site. Our flexibility will be greatly
enhanced, and the number of referrals from u t
m s o competing facilities would decrease.
Based on the increase in bookings from 1990 to 1992 I would estimate that in the second
g n
year, we could conceivably book this building at least half the year (or 182 days) for a gross
revenue of 81 900.
$ At that of 'a
p nt, we will need to re- evaluate the rental figures and
b
determine if the demand will justify adjusting pricing upwards.
Because this building is not listed exclusively on Atrium Catering's contract, it could be used
for City use without involving Atrium.
The addition of sales staff will also need to be continually adjusted. We know from
experience that the volume of sales climbs, peaks, then climbs again when additional sales
people are brought on board. I believe we will only add to the center's flexibility and
enhance our market position by the addition of this building to our meeting space.
•B C�
TA E
CE TE
AN HISTORIC RESTORATION
INN•E%HIBIT HALL CONVENTION CENTER
MEMORANDUM
TO: Brad Hoffman, EDA Coordinator
FROM.- Judith L. Bergeland, General Manager
DATE: January 13, 1992
SUBJECT.- Capital Outlay
Attached are specifics regarding the purchase of chairs to be used in the Tack
Room and also to allow outdoor functions without having to rent from an outside
source:
300 #70 Chairs at $35.00 Per Chair $10,500.00
10 Chair Carts at $198.00 Per Cart 1,980.00
TOTAL $12,480.00
These items are in stock and readily available. However, we will want to examine
the actual product prior to purchase. Storage will be accommodated via forklift
of cart to mezzanine level.
Attachments
6155 Earle Brown Drive, Brooklyn Center, MN 55430
(612) 569 -6300 FAX: (612) 569 -632Q
f1•
13405 Fifteenth Avenue North
PI Plymouth, Minnesota 55441
V 612 553 -8200
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for transportation and storage use
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Series RT Series STi
For round tables from 48" to 72" in diameter For side stacking rabies up to 8' long or for 6' dance floors
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SERIES RT SPECIFICATIONS SERIES TT SPECIFICATIONS
FRAME: Electric arc welded. reinforced heavy duty steel. FRAME: Electric arc welded. reinforced heavy duty steel.
CASTERS: 6' diameter hard rubber wheels with roller bearings. Housing CASTERS: 6' diameter hard rubber wheels with roller bearings. Housing
of casters are Melded to truck frame. Equipped with two swivel and of casters are welded to truck frame. Equipped with tvw swivel and
two stationary casters. two stationary casters.
FINISH: Brown enamel is standard. HANDLES: I" diameter heavy gauge tubular steel with steel reinforced
- ERIES STT SPECIFICATIONS insert
- FRAME: Electric arc welded, reinforced heavy duty steel FINISH: Brown enamel is standard.
CASTERS: 6' diameter hard rubber wheels with roller bearings. Housing page 16 of rhePrice List
of casters are welded to truck frame. Equipped with two swivel and
rAQ stationary casters.
FINISH: Brown enamel is standard.
31
MEMORANDUM
TO: Gerald G. Splinter, City Manager
FROM: Brad Hoffman, EDA Coordinatox
DATE: March 16, 1992 /
SUBJECT: ECT: Commercial /Industrial Redevelopment Outline
The attached is an outline for a proposed redevelopment plan for Brooklyn Center. There is no
significance as to the order in which items appear in the outline, nor should it be considered all
inclusive. However, it does focus our attention on areas that need to be discussed and priorities
established.
You will also note that the proposed redevelopment policy outline does not directly address
housing issues. For purposes of our meeting on Wednesday, I would like to focus on the
commercial /industrial side. At the next meeting, housing will be the primary agenda item.
On Wednesday evening, staff would like direction from the EDA as to the direction of the
proposed redevelopment outline before we start expanding and defining the various areas
discussed into a more finalized format.
• COMMUNITY VISION DRAFT OUTLINE (1992)
Mission Statement
It is the intent of the City of Brooklyn Center to insure the
future vitality of its neighborhoods, its commercial/ industrial
base and its sense of community. The City recognizes the changing
demographics of its population and the impact that will have on
demands for services, housing, employment and shopping. To date,
Brooklyn Center has been a well balanced community with
approximately percent of its land in residential,
percent in retail and percent in other commercial /industrial
uses. As a result, the City has enjoyed a lifestyle of
convenience. Brookdale provides convenient shopping, parks are
located throughout the City; the areas is blessed with good
schools. Brooklyn Center, with approximately 14,100 jobs, has one
of the area's largest employment base.
In order to secure a prosperous future, Brooklyn Center needs to
recognize the changing needs and desires of a dynamic population
and direct its actions and policies towards the City's need to
address questions of service, housing, redevelopment and other
areas that make Brooklyn Center a desirable place to live. Its
neighborhoods must be able to compete with newly developed
neighborhoods in other communities. The Maxfield Study addresses
the housing issues in depth. The City's position as a regional
retail area is threatened by development to the north and west.
Brookdale is the hub and lifeblood of our retail area and its
continued good performance is necessary. The employment base for
Brooklyn Center has potential growth, but the City will need to
address itself to redevelopment and local job expansion.
In summary, it is the mission of Brooklyn Center to emphasize and
enhance those qualities of the City that make Brooklyn Center a
desirable place to live and work.
Objectives
a) Seek the expansion and restoration of Brookdale and
strengthen its position as a regional mall.
b) Develop a proactive market expansion program for local
business creating job retention and expansion.
C) Reduce the over number of apartment units to be more
consistent with market demand and future needs.
d) Develop neighborhood revitalization programs.
e) Develop a positive image of Brooklyn Center and the north
metro area as a place to live and work.
f)
g)
h)
Comprehensive Plan
a) Review and update as necessary to facilitate
redevelopment in our commercial /industrial base as well
as the revitalization of our neighborhood, address
conflicts between the Maxfield Studies and Year 2000
Study and the comprehensive plan and resolve the same,
and establish a review /update process for the
comprehensive plan and other policies relating to the
development of the community and assure that such
documents continue to serve the purpose for which they
are intended. The process established should provide for
public involvement in the policy developed.
b) Reevaluate existing ordinances that conflict with the
final resolution of item (a).
C) Establish key redevelopment areas (note Maxfield Study)
within the City. Designate the same as redevelopment
districts with overlaying P.U.D. zoning.
d)
e)
Brookdale
a) Encourage owners to update and expand the center in order
to maintain its regional and market niche.
b) Promote Brookdale as a mass transit hub.
C) Consider potential financial incentives for Brookdale to
expand, including appropriate special legislation, if
necessary.
d)
e)
ON
-2-
f)
Business Expansion /Retention
a) Establish a group within north metro to create a joint
"local economy ".
1) Membership to include communities, area colleges
and vo- techs, businesses located within the defined
area, community leaders and other interested
parties.
2) Survey business (existing).
a) product /service
b) number of employees
C) trade area
d) expansion capacity in facility
e) materials and services used - where purchased
f) needs that City can address
3) Analysis of data.
4) Develop marketing strategies.
a) joint purchasing
b) encourage trade with defined "local economy"
C) develop new markets for local products outside
of local economy
d) develop new products that can be produced in
local economy
b) Encourage expansion within local economy on the part of
participating businesses.
C) Ultimate goal is to 'define "local economy" as north metro
area and seeing existing local businesses create jobs
(not minimum wage) in the north metro area.
d)
e)
_3_
f)
Life Style Issues
a) Pursue restaurant development that offers a variety of
dining choices. Note: There are 58 restaurants in the
Twin Cities area defined as moderately expensive ($20.00 -
$30.00 per entree). In the northwest metro area there
are five such restaurants, none of which are located in
Brooklyn Center.
b) Pursue the development of a theater (Old Log) in the
north metro area.
C) Pursue the development of a concert hall in the north
metro area.
d) Consider greater use of the Mississippi River as a
recreational asset.
e)
f)
g)
Community Promotion
a) Develop new general information packets.
b) Develop a north metro and /or Brooklyn Center video.
C) Promote a major "fine arts festival ". (Suggested niche:
"Americana ").
d) Consider/ promote a music festival in the area. (Country,
jazz, blues, gospel).
e) Establish an annual developers' appreciation day as a
part of a north metro event of Brooklyn Center only.
f) Consider media placements (ads) to create an awareness of
Brooklyn Center and a positive image.
g)
h)
-4-
- B
G
AN HISTORIC RESTORATION
INN- UHIBIT HAU-CO WNTION CENTER
MEMORANDUM
TO: Gerald G. Splinter, City Manager
FROM: Judith L. Bergeland, General Manager
DATE: March 13, 1992
SUBJECT: ESTABLISHMENT OF BOOKING GUIDELINES
As the requests from the City for meeting space at the Heritage Center continue to escalate,
I would ask for the establishment of some pricing and booking guidelines so that our staff
can continue to provide the best possible service to both paying and nonpaying clients.
May I suggest the following:
• Room requests be short term (not more than 30 days out from the event date)
whenever possible.
• Request that a City employee be designated as the contact through whom the
meeting requests are booked with the Center.
• The Heritage Center staff be allowed to notify City events of P ossible conflicts with
paying clients should such a conflict result in the potential loss of revenue for the
Center.
• The Heritage Center staff restrves the right to move City events from room to
room based on the needs of our paying clients (always notifying appropriate City
staff).
• Meeting times be identified accurately so that we can schedule staff appropriately
to cover the event.
6155 Earle Brown Drive, Brooklyn Center, MN 55430
(612) 569 -6300 FAX: (612) 569 -6320
i
Gerald G. Splinter
March 13, 1992
Page 2
• Any food and beverage needs to be negotiated directly with our in -house caterer
(Atrium) once the room assignment has been made. All billing for catering needs
would go directly from Atrium to the appropriate City staff.
• Any audio /visual needs be supplied from our inventory, providing a pa client
has not already reserved the equipment. In instances where equipment needs to
be rented from our suppliers, the rental fee charged to the Center would be billed
to the appropriate City staff.
Once approval of these guidelines is in place, we will be in a good position to respond to
the meeting needs of our Mayor, the City Council and the various departments /committees
of the City. As I indicated, we want to provide the very best service possible while being
accountable fiscally regarding the financial health of the Heritage Center.
If you have any questions, please give me a call. Thank you!
cc: Brad Hoffman