HomeMy WebLinkAbout1991 11-07 PCP r
PLANNING COMMISSION AGENDA
CITY OF BROOKLYN CENTER
NOVEMBER 7, 1991
STUDY SESSION
1. Call to Order: 7:30 p.m.
2 . Roll Call
3. Approval of Minutes - October 10, 1991 and October 17, 1991
4. Chairperson's Explanation:
The Planning Commission is an advisory body. One of the
Commission's functions is to hold public hearings. In the
matters concerned in these hearings, the Commission makes
recommendations to the City Council. The City Council makes
all final decisions in these matters.
5. Discussion Items
a) Real Estate Sign Objectives and Objectives
b) 30% limit on wall signs
C) Minor Flood Plain Ordinance Amendment
6. Other Business
7. Adjournment
• MEMORANDUM
TO: Planning Commission Members
FROM: Planning Staff
DATE: November 1, 1991
SUBJECT: Real Estate Sign Regulations
One of the items of discussion at the recent joint meeting of the
Planning Commission and City Council was the regulation of real
estate signs advertising space for lease. The discussion raised a
number of issues and possibilities for further consideration. The
following is a preliminary list of City objectives and options on
this subject. We will be prepared to discuss them with the
Commission at its November 7, 1991 meeting:
Objectives
1. Space for lease signs should be temporary signs rather
than permanent. In a depressed real estate market,
commercial and industrial space remain vacant for a
longer period of time. Space for lease signs have, thus,
stayed up longer than normal. Concern has been expressed
by the Planning Commission and City Council that these
signs have a visual impact and should not be up
perpetually.
2. Another objective is for the ordinance to be simple and
straightforward so that it is easy to understand and to
enforce. The previous ordinance required inspectors and
realtors to know wall size and distance from right-of-
way. It also limited space for lease signs, for the most
part, to wall signs whereas industry practice is
generally to use freestanding signs on lower buildings
and wall signs on high-rise buildings.
3. There seems to be a general desire to limit the visual
impact of space for lease signs through controlling time,
size, location and perhaps materials of such signs. The
more controls that are placed on such signs the more
staff time will be required to administer the ordinance
and the more likely that some sort of permit process will
become necessary.
The Commission may see other objectives than those listed above.
It is important to clarify objectives in order to give clear
direction as to what ordinance option is most appropriate.
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Options
We see at least six options for the Sign Ordinance to further City
objectives:
1. The previous ordinance. In this option, the ordinance
would revert to what was in force prior to September,
1991. This would limit real estate signs primarily to
wall signs which could vary in size depending on the size
of the wall and its distance from public right-of-way.
On the positive side, this ordinance would reduce visual
clutter somewhat and would generally allow signs to have
the same proportional visual impact. On the negative
side, the ordinance would preclude what is generally the
industry standard - a 32 sq. ft. freestanding sign. It
would also be difficult to understand and enforce.
2. The ordinance in place. This ordinance allows up to a 32
sq. ft. freestanding or wall sign which must be taken
down, refurbished and date stamped each year. On the
positive side, this ordinance allows the industry
standard sign and would require maintenance of these
signs (though the Sign Ordinance already requires that
signs be maintained) . On the negative side, it would
require considerable staff time to check the date on
these signs and go after those who had not removed the
sign, refurbished it and date-stamped it.
3. Ordinance recommended by Planning Commission. This
ordinance would allow the standard 32 sq. ft.
freestanding or wall sign for as long as there is a
vacancy in the building. Sign maintenance would be
governed by general provisions of the Sign Ordinance. On
the positive side, this ordinance would be the easiest to
understand and enforce and would be consistent with
industry standards. On the negative side, space for
lease signs might be up almost indefinitely as long as
some vacancy exists in the building.
4. Ordinance with Permitting Process. Such an ordinance
would require applicants to provide information on the
size and location of a proposed real estate sign and to
also document existing vacancies within a building. If
these permits were temporary (perhaps one year) , then
this information would have to be updated each year. On
the positive side, the City would have prior control on
the erection of real estate signs and could limit the
time such signs are up if occupancy rates rise perhaps
above a certain level. It would also generate a minor
amount of revenue for the City. On the negative side,
such an ordinance would require a substantial amount of
staff time to develop, implement and enforce and such a
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• time expenditure may be out of proportion with the level
of public interest in this issue.
5. Part of a Sign Package (PUD) . In this option, a building
owner would negotiate with the City Council a package of
signery for a site, including freestanding and wall
identification signery, directional signery, and real
estate signery. On the positive side, the City might
have more control over the appearance of signs and their
overall aesthetic impact. On the negative side, such an
arrangement would be time consuming and could lead to
charges that the City was arbitrary and capricious in
approving one package, but not another.
6. Invite B.O.M.A to devise an ordinance that meets City
objectives. In this case, the City can negotiate not a
given package of signs, but the regulations which would
govern all space-for-lease signs. To some extent this
has been done already, but could be pursued further. On
the positive side, the resulting regulations should be
understandable to building owners and managers and would
hopefully meet City objectives. On the negative side,
this process simply may not work. The two sides may not
find sufficient common ground to develop a coherent
ordinance acceptable to all concerned.
In addition to discussing City objectives and options relating to
space for lease signs, we would like to discuss briefly the 30%
limit on wall signs in the C-2, I-1, and I-2 districts. Virtually
no one has sought to exceed this limit. It may be appropriate to
consider reducing it. We ask the Commission's input on this
question as well.
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CITY OF BROOKLYN CENTER
Notice is hereby given that a public hearing will be held on the
day of , 1991 at p.m. at City Hall,
6301 Shingle Creek Parkway, to consider an amendment to the Zoning
Ordinance relating to the date of the official flood plain map.
Auxiliary aids for handicapped persons are available upon request
at least 96 hours in advance. Please contact the Personnel
Coordinator at 569-3300 to make arrangements.
ORDINANCE NO.
AN ORDINANCE AMENDING CHAPTER 35 OF THE CITY ORDINANCES
RELATING TO THE DATE OF THE OFFICIAL FLOOD PLAIN MAP
THE CITY COUNCIL OF THE CITY OF BROOKLYN CENTER DOES ORDAIN AS
FOLLOWS:
Section 1. Chapter 35 of the City Ordinances of the City
of Brooklyn Center is hereby amended in the following manner:
Section 35-2120. GENERAL PROVISIONS.
2 . Establishment of Official Zoning Map
The Official Zoning Map together with all materials
attached thereto is hereby adopted by reference and
declared to be a part of this ordinance. The
attached material shall include the Flood Insurance
Study for the City of Brooklyn Center prepared by
the Federal Insurance Administration dated (August
17, 1981] February 17, 1982, Floodway Boundary and
Floodway Maps and Flood Insurance Rate Maps
therein, all as amended by the attached Amendment
No. 1, prepared by Barr Engineering. The Official
Zoning Map shall be on file in the office of the
City Clerk and the Zoning Administrator.
Section 35-2140. FLOODWAY DISTRICT (FW) .
4. Standards for Floodway Special Uses
g. Structural Works for Flood Control that will
change the course, current or cross section of
protected wetlands or public waters shall be
subject to the provisions of Minnesota
Statute, Chapter (105] 103G. Community-wide
structural works for flood control intended to
remove areas from the regulatory flood plain
shall not be allowed in the floodway.
Section 2. This ordinance shall become effective after
adoption and upon thirty (30) days following its legal publication.
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ORDINANCE NO.
Adopted this day of 1991.
Mayor Todd Paulson
ATTEST:
Deputy Clerk
Date of Publication
Effective Date
(Underline indicates new matter, brackets indicate matter to be
deleted. )