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HomeMy WebLinkAbout2017 03-27 CCM Work SessionMINUTES OF THE PROCEEDINGS OF THE CITY COUNCIL/ECONOMIC DEVELOPMENT AUTHORITY OF THE CITY OF BROOKLYN CENTER IN THE COUNTY OF HENNEPIN AND THE STATE OF MINNESOTA WORK SESSION MARCH 27, 2017 CITY HALL - COUNCIL CHAMBERS CALL TO ORDER The Brooklyn Center City Council/Economic Development Authority (EDA) met in Work Session called to order by Mayor/President Tim Willson at 8:16 p.m. ROLL CALL Mayor/President Tim Willson and Councilmembers/Commissioners April Graves, Dan Ryan and Marquita Butler were present, Councilmember/Commissioner Kris Lawrence-Anderson was absent and excused. Also present were City Manager Curt Boganey, Deputy City Manager Reggie Edwards, City Attorney Troy Gilchrist, and Michaela Kujawa-Daniels, TimeSaver Off Site Secretarial, Inc. DISCUSSION OF BROOKLYN CENTER BRANDING AND IDENTITY CAMPAIGN - MR. EDWARDS - continued Mr. Edwards provided a presentation with a few alternative options for the City logo and tagline. He provided five prospective options for moving forward: 1.Have Vitalink develop an alternative option to modify the top ranked design. 2.Have a second firm develop an alternative option or modify the top ranked design. 3.Solicitation of alternative options from community to be reviewed by a local expert jury of residents. 4.Host a roundtable of experts to develop an alternative option or modify the top ranked design. 5. Continue use of the existing logo and tagline. Mr. Edwards stated if there is consensus on the themes regarding the logos and taglines, then staff would go back to the beginning of the process and not ask experts to weigh in on modifying any of the current options. He noted the idea is to have a logo and tagline that tells the story of the City and portrays the City at its best. Mayor/President Willson stated he feels the main premise of the themes is good to move forward. He stated he has thought that maybe in the future they could change the name of the City to stop confusion between Brooklyn Center and Brooklyn Park. Councilmember/Commissioner Graves asked why they have similar names to begin with. Councilmember/Commissioner Ryan provided some history on why the names are so similar. 03/27/17 -1- Councilmember/Commissioner Graves stated she is leaning toward options #2, #3, or #5. She stated she doesn't feel the tree logo is easy to understand and it doesn't say anything about diversity or accessibility. Councilmember/Commissioner Butler stated she doesn't want to spend more money, so using Vitalink to revisit it all would be good. She said it would be nice to solicit community input. She stated she agrees with Mayor/President Willson that maybe the name change needs to occur instead of just the logo. She stated she likes options #1 and #3 to proceed with. Councilmember/Commissioner Ryan stated it should be noted the water tower painting is set to happen this summer and it would be nice to have it painted with the new logos and save some costs. Mr. Boganey stated the painting of the water towers can be done separately from the painting of the logos and noted the cost to add the logo later should be minimal. Councilmember/Commissioner Ryan stated maybe asking some other firms to see what they can provide for options while sticking with the themes chosen in the focus groups would be a good idea. The Council discussed the costs and benefits of the branding and identity campaign. Councilmember/Commissioner Butler stated this isn't something to be taken lightly because they want it to be something they feel represents the City well and that they can be proud of in the future. She stated she thinks having Vitalink provide more options based on the City Council's input and taking into account the citizens' thoughts is the best way to go. Mr. Boganey stated it is important to note that the time spent on this process is not wasted, regardless if the Council comes to a consensus on a new logo and tagline. He stated they have gained a lot of knowledge on what the citizens would like to see and now have four major themes to move forward with. He said the Council has adopted a Strategic Priority "Enhanced Community Image" and branding and identity moves forward with achieving that priority. Councilmember/Commissioner Ryan stated he believes going back to Vitalink to see what they can come up with is the best course of action at this time. Mayor/President Willson stated he thinks that is the only option right now and noted it is important to remember that they will never please everyone, but stated having a majority consensus will be the best-case scenario. Mr. Boganey summed up feedback which included that the logos are awfully busy, people in the trees don't represent diversity, and there is an interest in something simpler and less busy and more reflective of diversity. There was a consensus for the staff to go back to Vitalink with the input and provide other options to the City Council based on that information. CONDUCTING CITY COUNCIL BUSINESS ELECTRONICALLY - MR. EDWARDS 03/27/17 -2- Mr. Boganey explained that this issue was brought up by Councilmember Lawrence-Anderson quite some time ago, and the Council asked that Staff look at the costs and gather and provide information. Mayor Willson noted that about six or seven years ago he had also requested that this issue be brought for Council discussion. Mr. Edwards provided a presentation and background on this issue. Councilmember/Commissioner Ryan stated he believes moving in this direction is good, but noted he wouldn't be in favor of the interactive option due to the cost. He did note he doesn't see an urgency to move to all electronic. Councilmember/Commissioner Butler stated she would be in favor of converting, but based on the cost would not want to move to the interactive option. Councilmember/Commissioner Graves stated she doesn't see an urgency to do this. She stated she prefers paper and pens to write with, but noted she is interested in hearing how staff feels about this. Councilmember/Commissioner Ryan stated he does know the City of Plymouth went electronic and stated they have since switched back to paper. He noted he thinks that may be an indication that moving in that direction isn't necessarily the best thing to do. It was the consensus of the City Council/EDA to move forward with having staff get more information including some statistics on paper usage in the current paper process and how switching to electronic versions could help the environment. TIF FUNDING UPDATE - MR. EITEL Mr. Boganey introduced this item and asked Mr. Eitel to come forward and provide the presentation. Councilmembers/Commissioners thanked Mr. Eitel for his hard work on these projects. ADJOURNMENT Councilmember/Commissioner Graves moved and Councilmember/Commissioner Butler seconded adjournment of the City Council/Economic Development Authority Work Session at 9:59 p.m. Motion passed unanimously. 03/27/17 -3- STATE OF MINNESOTA) COUNTY OF HENNEPIN) ss. Certification of Minutes CITY OF BROOKLYN CENTER) The undersigned, being the duly qualified and appointed City Clerk of the City of Brooklyn Center, Minnesota, certifies: 1.That attached hereto is a full, true, and complete transcript of the minutes of a Work Session of the City Council of the City of Brooklyn Center held on March 27, 2017. 2.That said meeting was held pursuant to due call and notice thereof and was duly held at Brooklyn Center City Hall. 3. That the City Council adopted said minutes at its April 10, 2017, Regular Session. jimhM " -City Clerk Mayor 03/27/17 -4-