HomeMy WebLinkAbout2017 05-01 CCM Work SessionMINUTES OF THE PROCEEDINGS OF THE CITY COUNCIL
OF THE CITY OF BROOKLYN CENTER IN THE COUNTY
OF HENNEPIN AND THE STATE OF MINNESOTA
WORK SESSION
MAY 1, 2017
CITY HALL - COUNCIL CHAMBERS
[ U [ill] 1 I) DI
The Brooklyn Center City Council met in Work Session called to order by Mayor Tim Willson at
6:22 p.m.
ROLL CALL
Mayor Tim Willson and Councilmembers Marquita Butler, April Graves, Kris Lawrence-
Anderson, and Dan Ryan were present. Also present were City Manager Curt Boganey, Deputy
City Manager Reggie Edwards, and Rozlyn Tousignant, Deputy City Clerk.
BRANDING & IDENTITY CAMPAIGN
Deputy City Manager Reggie Edwards provided a PowerPoint and overview of the revisited
Branding Campaign from the consultants. After the presentation, response clickers were passed
out to the City Council and the voting options/how to rank selections was explained.
The City Council voted and Location was ranked 29%, Housing 20%, Diversity 18%, Park
Systems 18%, and Quiet and Peaceful 15%.
The second set of voting option results were: At the Center 28%, Within Reach 24%, Get Closer
21%, and A great place to start 28%.
After seeing the results, Mr. Boganey suggested to the Council that they provide the consultant
with a direction on refocusing the logo and branding campaign. Councilmember Lawrence-
Anderson added that two of the main factors on deciding to move to Brooklyn Center included
the Location and the Housing market.
The consensus was to have the consultants focus on Location and Housing and provide logo
options with both 'At the Center' and 'A Great Place to Start, a Great Place to Stay' taglines.
ADJOURNMENT
Councilmember Graves moved and Councilmember Lawrence-Anderson seconded adjournment
of the City Council Work Session at 7:05 p.m.
Motion passed unanimously.
05/01/17 -1-
STATE OF MINNESOTA)
COUNTY OF HENNEPIN) ss. Certification of Minutes
CITY OF BROOKLYN CENTER)
The undersigned, being the duly qualified and appointed City Clerk of the City of Brooklyn
Center, Minnesota, certifies:
1.That attached hereto is a full, true, and complete transcript of the minutes of a Work
Session of the City Council of the City of Brooklyn Center held on May 1, 2017.
2.That said meeting was held pursuant to due call and notice thereof and was duly held at
Brooklyn Center City Hall.
3. That the City Council adopted said minutes at its May 22, 2017, Regular Session.
^4"*fyu^ -
City Clerk
Mayor
05/01/17 -2-